Google Buys AdMob So What Next?
SAN FRANCISCO: Google Inc said on Monday that it was acquiring AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that cell phone advertising could become the Internet’s next big money-maker.
Google’s agreement to buy AdMob in an all-stock deal would give it a key asset as it seeks to extend the reach of its online advertising business from the tethered world of PCs to the smartphones that consumers increasingly use to access the Web while on the go.
Google’s free Android operating system already provides the basic software that powers many of the newer phones, including the recently released Motorola Inc Droid, and which compete with Apple’s popular iPhone.
Privately-held AdMob makes technology for serving graphical, display ads on mobile phones and maintains a network that allows advertisers to place display ads on mobile Web sites and directly within specialized smartphone applications.
The current revenue opportunity is still modest by Google’s standards – JP Morgan analyst Imran Khan pegged AdMob’s annual revenue at $45 million to $60 million – but analysts said the deal underscores Google’s belief that the market is set to grow.
“They’ve made it pretty clear that mobile is one of the biggest opportunities they see,” said UBS analyst Brian Pitz.
The deal appears to represent the third largest acquisition in Google’s history, behind the 2008 acquisition of DoubleClick for $3.1 billion and the Google’s 2006 acquisition of YouTube for $1.65 billion.
In an interview with Reuters, Google executives declined to say whether the deal would have a positive or negative impact on Google’s profitability, or provide details about revenue expectations.
“We expect this will accelerate our growth in this space,” said Google vice-president of corporate development David Lawee.
Google, the world’s number one Internet search engine, does not disclose how much of its revenue, which totaled nearly $22 billion in 2008, comes from mobile ads.
Last month, Google said its mobile searches increased 30 percent quarter-over-quarter in the third quarter.
Google executives said they expected the acquisition to be subject to regulatory review, though they said they don’t foresee any concerns blocking the deal, which the company said it expects to close in the next several months.
Google Chief Executive Officer Eric Schmidt recently said that the company was interested in resuming its acquisition efforts, after taking a breather during the worst of the economic downturn. Schmidt said Google would acquire on average one company a month.
AdMob, which counts more than 15,000 mobile websites and applications in its network, is among the top two or three mobile ad networks measured by the volume of ads served, said Mike Wehrs, CEO of the Mobile Marketing Association.
The company competes with Quattro Wireless and Velti and analysts said that Microsoft Corp, Yahoo Inc and Time Warner Inc’s AOL had all acquired companies with mobile advertising technology in recent years.
Wehrs said his group expects the overall mobile ad market to increase 28 percent to 33 percent next year to between $2.3 billion and $2.4 billion. He said his figures included revenue for all forms of mobile advertising including text message ads.
While search is an important component of mobile ads, Wehrs said that ads that run inside smartphone applications are particularly popular at the moment.
“The first thing a company asks for when they go to an ad agency is how fast can you get me on an iPhone app,” said Wehrs.
Reuters
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This is a big step for Google but are they geared for this big step? Their Google Affiliate Network (GAN) is an obvious step for integration yet they will be competing against a number of mobile advertising platforms, many which are either in the process of establishment or have been operational for a while.
One such new affiliate network which shall be starting soon in the US and the UK is the California based company Mobile Affiliate Network. Encompassing cutting edge technology and with an International marketing team, Mobile Affiliate Network will carve a large slice of the mobile marketing space.
So has Google made a big mistake and opted for a recognised Brand before assessing the potential for direct competition? I believe they have jumped too soon and could find that AdMob may be a White Elephant. Certainly the market place shall become more crowded and Google’s acquisition may not be such a wise step when the mobile marketing sector becomes more prominent.
How many networks should a merchant use?
How many networks should a merchant use was a question asked in the “Affiliate Marketing – A Buyer Guide 2010”
Even before the economic sharp intake of breath, I said that merchants should think about joining two affiliate networks. One of reasons, I stated back in the day, has proven to be correct which was not to rely on any one affiliate network for their sales and or leads just in case an affiliate network goes bust. Id like to think I was being prophetic but its just common sense really. Merchants should be adopting “don’t put all your eggs in one basket” strategy across all their ecommerce when it comes to being dependent on third parties, paid advertising for example. I feel belonging to two networks is still appropriate today and for the reason above. Since 2000 there was evidence that if one affiliate joined one affiliate network the chances were they had joined most of them and is still true today and I can see the point made in the e-consultancy.com report “from a merchant’s perspective the benefits of belonging to more than one network may be outweighed by the extra administration, duplication of effort and the danger of being spread too thinly”. We can see that not all affiliates use all the affiliate networks that they have joined up to, affiliates therefore have clear favorites now. We know that some affiliates who joined affiliatewindow.com in 1999 joined many other affiliate networks but never promoted their merchants. We could attribute this to the same reasons why some merchants are reluctant to join a second or third affiliate network. “more than one network may be outweighed by the extra administration, duplication of effort and the danger of being spread too thinly.” Another reason why we may see this pattern in the likes of Cj.com, Tradedoubler.com, Affiliatewindow.com and other established affiliate networks is one of affiliate choice and familiarity. Choice meaning a wide range of merchants within the affiliates sectors. Familiar meaning, payment terms, linking methods and even country specific. I still feel merchants should go with two affiliate networks and start focusing on affiliate networks with international presence as it’s not impossible to sell goods abroad but more over merchants can tap into cross border affiliates. In a nutshell, merchants and affiliates should not limit themselves always have a plan B :0)
Affiliate Marketing – A buyers guide published
Econsultancy estimates that UK affiliate marketing will drive £4.62 billion in online sales during 2010, a 12% increase on 2009 when the sector was responsible for £4.13 billion in e-commerce sales. Affiliate marketing makes up 8% of this figure which is down 2% 2009 from 10% in 2008. (source e-consultancy.com) But can we attribute this 2% drop from 2008 to 2009 with the economic crunch?
What we have seen is merchants getting a better understanding of how affiliate marketing works, some affiliate networks have provided better technology to aid more transparency on where sales are coming from. Merchants have a better understanding in the pay per click arena and we have seen a huge reduction in the number of merchants allowing brand bidding. I think these are the key factors that have contributed to the 2% loss and not necessarily anything to do with the current economic crisis. The predicted increase at 12% is a clear signal that affiliate marketing continues to thrive. I can’t help but be disappointed that affiliate marketing has only ever made up even 10% of all online sales, I thought this figure would or should be so much higher by now.
There is a core group of affiliates that are hard at work trying to come up with new ways to use the internet to acquire their own website traffic, new affiliate blood is still sluggish and still top heavy with just a few affiliates generating most of the sales for their merchants, now that merchants are getting to grips with this ambiguous form of internet marketing maybe “we” the industry should be honing in on those affiliates that need the same kind education and nurturing to balance things out?
Get the full report from e-consultancy.com
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We are here to help, so if there’s anything you need or we can help you with in promoting TENGA, just email us at: Chrissie@AffiliateProgramAdvice.com
Social Media Marketing & Advertising
The world of Social Media is set alight with not one but two amazing venues this September. The first takes place at The Cavendish Centre, London on Monday 20th September and delegates wishing to take part in this all day event can now benefit from a special discount of 10% off the ticket price by using the code JohnGilbertJupp32.
This code is valid for both the London and Miami events.
Sponsored by A4U Expo and in association with Social Media Marketing & Advertising, the venue is packed with strategic sessions:
* Paid, Owned and Earned Media
* How to Run Effective Social Media Ad Campaigns
* B2B Advertising: Business Networks
* Twitter and Promoted Tweets
* Advertising through Apps
* Blog Advertising and Sponsored Posts
* Case Studies and Best Practise Examples
The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be an Exhibition Area showcasing social media advertising tools and services. The ticket price includes refreshments, lunch and a handbook. There will also be networking drinks at the end of the day.
Presenters shall be:
Cat Williams
Social Marketing Strategy Mindshare Worldwide
Cat leads the Social Marketing Strategy function of Mindshare. Formerly of Mediaedge:cia (Australia) and Universal McCann (UK), she has run 100+ consultancy projects spanning B2B, finance, luxury, insurance, FMCG, beverage, healthcare, insurance and automotive.
Ankur Shah
Co-Founder and CEO, Techlightenment
Ankur co-found Techlightenment in 2007 with Gi Fernando. Techlightenment is a data driven, marketing and technology company, specialising in social behaviour. Techlightenment’s Alchemy Social is a powerful advertising management and optimisation technology for social advertising, including Facebook.
Joshua Rex
Head of Strategy and New Business
This is Open
Josh co-founded This is Open, an innovative agency that specialises in interactive online display advertising formats, including games. Formerly Communications Planning Director, EMEA at Mediaedge:cia, Josh’s clients include Vodafone, Microsoft and Chanel.
Sarah Wood
Operations Director, Unruly Media
Sarah co-founded Unruly Media in 2006 and is now responsible for Global Operations. Unruly Media is a leading exponent of viral video seeding and social media video advertising.
Matt Atkinson
Group CEO, EHS Brann
An online communications expert with 20 years’ experience, Matt heads up one of the UK’s largest and most successful digital agencies. His clients include Heinz, Oxfam and the British Heart Foundation.
Peter Crosby
Chief Sales Officer, Viadeo
Peter joined Viadeo in 2008 as Director of the UK and Irish subsidiaries. He ran the European division for 15 months and is now Chief Sales Officer responsible for growth and development of B2B revenue lines, including Viadeo’s advertising network.
Carl Uminski
COO, Somo
Carl is a co-founder of Somo, the innovative, London-based mobile advertising agency. Formerly of Overture and Yahoo, he is a recognised pioneer in the field of mobile technology and business..
E.J. Garcia
Director of Digital Strategy – Purple, Rock, Scissors
E.J. is an innovative online marketer who specializing in increasing Return On Investment (ROI) from online marketing budgets. Throughout his career he has had helped leaders in the online education, healthcare, travel and gaming industries enhance their online presence through paid search and Facebook campaigns.
Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands. (via video)
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.
This event is a definite must attend event for all who are interested in Social Media and the power of Social Media Marketing. However it is not the only event because in the United States an alternative venue has been arranged.
Miami Beach, Florida is the location for the Social Media Marketing & Advertising event in the USA. Held at Ronald W Shane Centre in Miami Beach, this event will be an absolute must. This event is on Thursday 30th September.
Topics covered during the day include:
* Insights into the Latest High Profile Viral Marketing Campaigns
* How to Leverage Social Media & Paid Search
* Location-Based Marketing Tips & Techniques
* How to Monitor & Manage Social Media via Email
* How to Create Highly Effective Ad Campaigns
* Blogger Outreach & Marketing
* Case Studies and Best Practice Examples
* Tools and Trends to Watch in 2010
The presenters at this event are:
Mark Schmulen
General Manager of Social Media, Constant Contact
Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools
Craig Agranoff
Co-founder, Gripd.com
Craig is an entrepreneur and social media consultant, specialising in reputation management and monitoring. His first book Do It Yourself Online Reputation Management was recently published. His second book Checked-In: How To Use Gowalla, Foursquare, and other Geo-Location Applications for Fun and Profit will be published shortly.
Pierre Zarokian
Presedent/CEO Submit Express.
Pierre Zarokian Presedent/CEO Submit Express. Submit Express was ranked the #1 SEO Firm by Website Magazine in Oct 2009. One of the fastest growing companies in INC 5000 three years in a row in 2007-2009.
Greg Rollett,
Chief Marketing Officer, Cognitiv
Greg is a new school Internet Marketer from Orlando, FL. Blending direct response with social media, Greg has been able to provide high return marketing campaigns for Coca-Cola, Miller Lite, Warner Bros, Cash Money Records and others and has been featured on FOX News, ABC News, The Daily Buzz, Mashable, Feed Front Magazine, Smart Business Magazine and many other independent media outlets.
Murray Newlands
Director, Influence People
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the Miami Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
Evan Weber
Founder, Experience Advertising
In the Internet marketing industry over 10 years. I have been on the Advertiser, Affiliate, and Agency sides of the Affiliate Marketing space. I am dedicated to providing affiliate marketers knowledge, resources, and tools to become better producers, catering to their needs on a 24/7 basis. Currently, I am the CEO of a digital agency called Experience Advertising focused on: affiliate program management, social media management, and search management.
E.J. Garcia
Director of Digital Strategy – Purple, Rock, Scissors
E.J. is an innovative online marketer who specializing in increasing Return On Investment (ROI) from online marketing budgets. Throughout his career he has had helped leaders in the online education, healthcare, travel and gaming industries enhance their online presence through paid search and Facebook campaigns.
Chase McMichael
Co-Founder & CEO, InfiniGraph.com
Chase is a leading veteran in the field of collaboration and marketing intelligence working at JP Morgan-Chase, Oracle and founded several startups. He was awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech deploying advanced social campaigns for F 500 brands. (via video)
Luke Brynley-Jones
Director, Influence People
Having developed over 40 online communities over the past 10 years, Luke is one of the UK’s most experienced social media experts. A Co-founder of Influence People and host of Monitoring Social Media, Luke specialises in B2B social media marketing.
These events are brought to you by Murray Newlands and Luke Brynley-Jones.
A renowned blogger and social media consultant, Murray has an encyclopaedic knowledge of online marketing. A host of the London Blog Club, and Co-founder of Influence People, he was recently shortlisted for Affiliate Summit Blogger of the Year.
All the latest News and Offers from Cock Locker!
Cock Locker is the UK’s gay sex toy superstore and has a great range of products for you to choose from, which includes sex toys & accessories, erotic books, even a red-hot range of underwear. But the good thing is the prices, as they are always kept low! Plus there’s FREE UK delivery on absolutely everything you buy at Cock Locker, so you won’t waste any money on postage it can all go on pleasure. Also do check out our banners as we have a good range for you to choose from – a great way to promote us! So lots of great reasons to promote Cock Locker!
Special Offers!
For the best deals around check out our Special Offers which change every month, so do make sure you get ‘em while you can and bag a bargain like:
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We have Free UK delivery at Cock Locker on everything, which makes all these tempting offers even better value for money, so do make sure you let everyone know about it! Plus we have safe, fast and reliable shopping, with total privacy guaranteed.
New in!
Clothing – Leather, Rubber & More
With sexy boxers & briefs for every day wear, pouches & thongs for that extra special bedroom treat and an expanding range of rubberwear, leatherwear and spandex at Cock Locker, you know that you’ll look and feel great – Clothing. Like these saucy Sven O Wet Look Enhancing Boxers at just £18.99, or why not show off your physique in this sexy Sven O Fishnet Shirt perfect for clubbing or posing and only £19.99. So do check out all the great new looks at Cock Locker in Clothing!
The Colt Range
This fab range designed in the US by the innovative Cal Exotics team was specifically designed for all you men out there! We have the Colt Gyster Anal Douche for just £22.99, as well as the Colt Penis Pump Cylinder priced at just £26.99. Liking the look, then why not check out the rest of the range at Colt!
Doc Johnson Vac-U-Lock Ultra Harness 2
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Doc Johnson Belladonna’s Bitch Fist
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Check out the rest of the best in What’s New at Cock Locker! Here you’re find all the latest goodies with hot new sex toys, bondage gear and clothing being added to the range on a regular basis, like the Liquid Silk Lube Sachet (10ml) at £1.49 it’s not only one of the best lubes around, but also a great skin conditioner too. So see them first in What’s New!
Best Sellers!
Always popular with customers the Best Sellers at Cock Locker are definitely well worth promoting! Find out what the best selling gay sex toys at Cock Locker are for this week in our Best Sellers which includes a
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If you need any help or assistance with promoting Cock Locker, just send us an email to: Chrissie at AffiliateProgramAdvice.com
All the latest News and Offers from LoveHoney!
LoveHoney have lots of special offers for you as well as some great new products. Sexy shopping goes further at LoveHoney with our great prices! So do make sure you check out our special offers for the best deals around, not forgetting there’s FREE UK delivery on absolutely everything so all your pennies go on pleasure not postage!
Our Amazing August Offers!
To help you promote our fab August offers we’ve got some great banners and these can be found in creative under ‘August 2010 Promos’
FREE Naughty Hand Cuffs worth £5.99!
Just spend £20 on Bondage Boutique toys in August and get FREE Hand Cuffs worth £5.99. So don’t miss out – Free Sexy Hand Cuffs!
FREE Tracey Cox Supersex Massager worth £14.99!
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Get a FREE LoveHoney Vibe worth £12.99 when you buy any product from this terrific selection of toys, including our Ice Scream Vibe for just £16.99. Or the Love Bunny Bullet Rabbit which may not look like a sex toy but don’t be fooled as each Love Bunny has a matching removable single-speed bullet – so 2 sex toys in 1! Get your cute and collectable pocket mini bullet massager for only £14.99! Plus of course your FREE Inch Perfect Vibe worth £12.99 too!
FREE Vibrating Twin Ring worth £3.49!
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More great offers!
FREE Tracey Cox Supersex Lube worth £8.99!
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FREE Cupid’s Vibe worth £18.99 – August Book of the Month Offer!
You will get a FREE Cupid’s Vibe worth £18.99 when you buy LoveHoney’s August Book of the Month. Don’t miss out on a terrific read, Forbidden Fruit is only £7.99 – do take advantage of our August Book of the Month Offer!
FREE Aquagasm Vibe worth £9.99 when you spend £30 on the fabulous G World Lingerie!
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FREE Devine Toys Sex Toy Bag worth £22.99 with Zini Vibes!
Buy one of the fab Zini Vibes here at LoveHoney and get a Devine Toys Sex Toy Bag worth £22.99 FREE. Go for either the Zini Deux Luxury Couples Massager Set – Winner of the Red Dot Design Award 2010 or indeed the Zini Love Luxury G-Spot Vibe to take advantage of this great Zini Vibes Offer
FREE Durex Play O Female Gel worth £14.99 – Lelo Siri Vibe launch offer!
At LoveHoney we have a terrific launch offer for the Lelo Siri Luxury Rechargeable Vibe – Buy the Lelo Siri and receive a Durex Play O Gel worth £14.99 absolutely FREE! Lelo Siri Launch Offer
FREE Durex Play Sensations worth £3.99!
Get FREE Durex Play Sensations just by spending £15 on Durex Play products at LoveHoney – you’ll receive 10 sachets in a pack, so a great way to find your favourite lube! Durex Play Offer
FREE Durex Play O Gel worth £14.99 with the new Groovy Chick Vibe!
For a FREE Durex Play O Gel just buy the fab new Groovy Chick G-Spot Vibe for only £28.99! Groovy Chick Vibe Offer
FREE Earthly Body Gift Pack worth £4.99!
If you buy any sexy gift from the fabulous, vegan-friendly Earthly Body range you’ll get an Earthly Body Gift Pack worth £4.99 FREE! So do check out this great range which includes body treats and massage candles. Free Earthly Body Gift Pack
What’s New!
2 New Sex Toys from Tracey Cox – plus spend just £30 on Tracey Cox products in August and get a FREE Tracey Cox Supersex Massager worth £14.99.
- Tracey Cox Supersex Secretvibe Bullet – pocket-size vibe packaged in a fabulous gift tin for just £14.99!
- Tracey Cox Supersex Silicone Love Ring – only £5.99!
Keep checking here for all that’s new in sex toys, lingerie, naughty novelties and erotic gifts at LoveHoney! What’s New at LoveHoney?
Summer Lovin’ Sale!
Don’t forget to check out the LoveHoney Clearance Sale where there are huge savings to be made on sex toys and lingerie! Plus of course everything is delivered free!
Summer of LoveHoney!
Change of plan – we were giving away tickets to Reading Festival but due to a few problems (to say the least!) with tickets, we’ve decided to give away an iPad instead! How cool is that! If you’ve already entered the Summer of LoveHoney competition, then you’re already in with a chance to win the iPad, but if you haven’t yet entered but want to win an iPad, then what are you waiting for – you don’t want to miss out on the chance of such a great prize! Enter here to win an iPad!
If there are any new banners you’d like to see from LoveHoney just let us know. Plus we’re busy thinking about new affiliate promotions and competitions, so if you’ve got any good ideas, don’t keep them to yourself!
Don’t forget, if you need any help or assistance with promoting LoveHoney, just send us an email to: Chrissie at AffiliateProgramAdvice.com
Fab discount codes and products at Stauer!
Stauer Newsletter!
Stauer comes from a long line of watch collectors, historians & craftsmen and produces brilliant watches – with 21 to 27 jeweled automatic movements on most styles and even classic designs that can be found in watch history books. So for luxury watches for men and women built for value, gorgeous jewellery, and super handbags & accessories check out Stauer! Also Stauer is the official and exclusive provider of Stauer products in the UK and EU, and Stauer products are not available in any stores!
2 Terrific New Discount Codes on Stauer!
Just to remind you that we’ve got 2 terrific new discount codes for you valid from now until 12th September 2010, as below:
- FREE DELIVERY on all orders ‘STFREESHIP’
- 10% DISCOUNT on all orders ‘10OFF’
Do take advantage of these great new codes and don’t forget you can promote them both starting from now until midnight on Sunday 12th Sept, so do make sure you get them listed on your websites as they’re bound to help with conversions!
Plus Look out for more great promotions for Stauer in September – coming soon!
Let us know your thoughts!
Please let us know if there are any new banners you’d like to see for Stauer, or indeed any new promotions/incentives etc…
just email: Chrissie at AffiliateProgramAdvice.com
Fabulous Watches!
Men’s Watches – we have a great selection of men’s watches for you to choose from!
- Including this unique Stauer Flyboy 1916 Watch – a fantastic new watch based on the early aviator’s timepieces. It is in fact honouring a group of adventurers, students from Yale University who formed their own “Air Force” back in 1916, and it can be yours for just £149.99!
- Why not check out the popular men’s watches in Hot Picks!
Women’s Watches – well worth a look!
- Like this amazing Women’s Platinum Ingot Watch – a stunning solid platinum ingot watch at an exceptional price. It has a precision Swiss quartz movement and on the dial there are 3 genuine full-cut diamonds set for markers at the 3, 6, and 9 o’clock positions. Plus a flexible beaded link bracelet, with a safety fold-over clasp, that is tarnish free plated. All this for the remarkable price of just £299.99!
- Don’t forget to check out the popular watches for women in Hot Picks!
Gorgeous Jewellery!
A wide range of fine jewellery to choose from including this rather special and simply irresistible Multi Topaz Choker – glittering squares of topaz, channel-set in a nuanced progression from iciest white, to pale sky blue, to glacial Swiss blue, to deepest London blue and then frosted on both edges with more white topaz in pave-set rounds. Our 17″ Omega chain choker of tarnish-resistant sterling silver is secured with a lobster clasp. So for a high-society look at an amazing price it has to be this special piece at just £295.99!
Eye Wear!
Eagle Eye Sunglasses (2 Pair) – not only are these great looking sunglasses but they will also protect and keep you safe from the sun’s dangerous glare, particularly if driving and the sun is low in the sky. The Eagle Eyes lens technology resulted from an amazing breakthrough by NASA and can actually eliminate blinding glare and harmful UV rays making them one of the safest sunglasses you can buy! Their patented Tri-Lenium-Gold™ Blocking Lens Technology blocks almost 100% of harmful blue, violet and ultraviolet light while the polarized filter cuts glare unlike conventional sunglasses which can actually blur your vision. Based on eagles, these amazing sunglasses will actually enhance your visual acuity plus you get the Explorers FREE with the Eagle Eyes Extremes and for just £49.99!
Eagle Eye Clip-ons – or get the Eagle Eyes universal clip-ons with the same amazing technology as the sunglasses. Super cool and super light clip-ons for just £29.99!
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