TankTheory still one of my favorites
In 2004, I remember coming across TankTheory.com and was inspired by the creator’s unique approach for using T-shirts as a means for artists to display their art. The business model was not unlike how Barry Laden in the UK had pioneered, working with small independent fashion designers. I have and still continue to send people to look at TankTheory.com by way of highlighting their uniqueness in the products that they sell and as an example of one of the first online business models that had originality and huge potential for growth. Like the TV series 7up, I come back to TankTheory.com every now and again to see how far they have come since 2004. Today in 2013, I see the same potential as I did almost a decade ago. I can visualize their products on music bands, the young 20 something’s, and resellers beating down their door to sell their T-Shirts. I hope this is the case.
Shame they closed their affiliate program… I had big plans for them 
A massive push from CityChicOnline.com affiliates sees a record breaking month.
What makes CityChicOnline.com different from other plus size fashion stores?
They don’t make the mistake of using poor quality material nor do they skimp on
the seams and stitching. In fact there is a lot of designing that goes into
making a City Chic garment. They look at the different body shapes and then
make garments that fit in all the right places and emphasize all the curves
that women want to be noticed for. Comfort, fit and style… no wonder affiliates
and customers love them.
If you have not promoted CityChicOnline.com before, give them a try and now
would be a good time.
To join the affiliate program sign up to
either Webgains.com or Shareasale.com
MotelRocks.com ROCKING AMERICA
MotelRocks.com Rocking America
MotelRocks.com ROCKING AMERICA
In a few words, phenomenal, successful, what girls want and affiliates just keep on pushing and generating great commissions. Conversions are at an all time high, lets rock this party some more. Coupons galore, content galore, fantastic commissions, great PR and celebs can’t get enough of MotelRocks.com : Join The MOTELROCKS fashion affiliate program
Indian heritage introduced the curling, swirling print of paisley, with henna-inked skin and jewelled embellishments. Back when hipster meant hippie, the free-loving babes of the ’60s and ’70s were the first to adopt this trend, strutting around in their sky high platforms and denim bell-bottoms. Pretty paisley prints were worn by the coolest of the hippie clan in soft pastels and earthy tones on shirts and scarves, so girls…
its back to the 60’s 70’s, 80’s and 90’s
’90s revival trend that’s been popping up, from smileys and peace signs, to Bart Simpson and letter prints, the oversized 90′s prints are a wardrobe must have right now. Whether you use it as that stand-out piece to your look or a full blown matched up print combo – it’s always a killer statement look! The nostalgic 90′s trends were seen on the SS13 catwalks from designers, such as Ashish and Moschino, made of all over logos prints, iconic symbols, denim and scrunchies!
Who loves Motel
Este Haim of the sister girl band HAIM wore Motel Cillia Skater Dress in Black Flocked Baroque Wednesday night at VEVO TV Control Room. News entertainment site, Hollywood Life, featured Motel’s Dana Crop in Paisley Blue as one of their “Tips & Picks on How to Look Cool in a Crop Top Like Miley Cyrus & Kristen Stewart.”
LA Canvas Magazine is a free Los Angeles magazine that focuses on pop culture and events. Its coverage includes the grit and shine of art, music, style, food, and film. The most recent issue of LA Canvas featured Motel’s Adele Stripe Vest and Pinstripe Jordan Jeans.
America’s Next Top Model is filming for its next season, Cycle 20, and they have featured the Motel Hilly Hot Pant in Italiano and Motel Bralette on two of the models for a recent photo shoot
The Jordan Jeans in Black and White Stripes were featured in a Celeb Style Recreation for Miley Cyrus e-newsletter by Singer22!!
Easter campaign
Easter is 31st March, for the run up to Easter customers can get Get 25% off and Free shipping, log in to webgains.com or Join the program to get the coupon code.
More from Haim
MotelRocks.com Affiliate News Letter sample
Fashion Trends
Motel Rocks the paisley pattern trend.
Motel Demi Dungaree Playsuit in Paisley Blue Print
MotelRocks.com has a video presentation on what will be the hot trends this spring and summer.
http://www.motelrocks.com/shop/pages/spring-video-2013?utm_source=frontpage&utm_medium=uk&utm_campaign=wc10thFeb2012-video
The Black Smoke collection in peplum, skater dress and off the shoulder to smolder by, is attracting sales from affiliates, early indications are smoke black will be a best selling pattern.Spring Break is on its way, it’s a time to get away from all that hard study and just let loose for a week or maybe three. MotelRocks.com has it covered! Shorts, Tops, miniskirts and partying
All includes free international shipping, and to add a little spring to spring break we have extended the coupon
code xxx and it is set to expire Feb 28th it’s live now.
Who loves MotelRocks.com, we mentioned that MotelRocks.com was a firm favorite at the Golden Globes well since then even more celebrities have fallen for the Brand, names include Selena Gomez wearing the Motel Bernice Bralette in black and copper at Grammy’s After Party. Grammy nominated singer-songwriter and actress, Lisa Loeb, was featured on The Tonight Show with Jay Leno, on Thursday night. Lisa performed her title track “No Fairy Tale” on The Tonight Show, while wearing the Motel Medusa Dress in Metallic Blue. Lead singer of the band Kitten, Chloe Chaidez, sent over some images of her in Motel for the bands promo shoot. Chloe was shot in the Motel Wild Thing Tee and Motel Lola Crop in Pyramid Print
Copy: “In true style inspiration, we love the fact our favorite American songstress Beyonce was working the Monochrome trend on the red carpet as she picked up her award for R&B Performance for her chart topping song ‘Love on Top.’ With her hair styled in a sleek ponytail and a dash of red lippy she looked fabulous as always. It’s great to see her and our national treasure Adele who won Pop Solo Performance for ‘Set Fire To The Rain’ getting on like a house on fire! Nothing like two queen’s of music conversing! Now we are so hyped for the Oscars – bring it on”
MotelRocks.com America.
Remember, if you need anything from us, just let us know, we are here to help you.
Have a great week and thank you for all you are doing and will be doing for MotelRocks.com
MotelRocks.com affiliate program here in the USA is going from strength
Motel as seen on Bella Thorne
MotelRocks.com affiliate program here in the USA is going from strength
Could it be due to the coverage Motel is getting in the big US fashion
magazines? Could it be because Motel is been worn by US celebs like the actress Bella Thorne? Or could it be that Affiliates are driving targeted young fashionistas to the website or perhaps Motel just knows what the young girls want. I suspect it’s a combination of all of the above. It’s been a Motel Rocking
month and we are just itching to get our February promotions up and propagated on affiliate websites.
Seasonal Trends
colors and pattern, monochrome stripes, Dip dye grays and blacks, Digi-Camo, violet
and purple. Styles, off the shoulder, peplum (for those that don’t know what peplum is, a short full flounce or an extension of a garment below the waist, covering the hips or a short skirt attached to a
bodice or jacket). Vertical squares and Dizzy monochrome. Skinny jeans still reign supreme
and the miniskirt with zipper is a firm favorite. More info here
Motel has already set up The valentine’s Day Collection.
Amongst the huge range of Valentine’s day apparel, customers can get jewelry, heart patterned tights, heart nail wraps, everything a girl could want or need for this special day. My favorite is the I love Crafty Rad Heart Choker, it is so cute and just $25.00. We have a 15% off coupon (you must be an affiliate of MotelRocks.com to see the coupon)
We are getting warmer weather here in the Central Valley, as an affiliate I would now start pushing shorts, MotelRocks.com certainly has a great selection of awesome shorts, to wear by day, to wear at the beach or
going out clubbing and let’s not forget spring break. For school, the ever increasing range of skinny jeans with sequined crop tops and tank tops and accessories. Don’t forget your referred customer gets free delivery and if they are a first time buyer, they can take advantage of 25% off their first order
and get free shipping.
We have started issuing exclusive coupons, if you feel we have missed you,
contact us and let’s get one set up for you. If you are a fashion blogger, drop
us a line and see if you can qualify for free products for you to keep in
return for a review.
Thank you for all your continued support.
How much does it cost to set up an Affiliate Program
you are thinking about setting up an affiliate program?
The first thing on most Merchants minds is, just how much will it cost you to set one up and maintain it?. Before I start giving you numbers, take a few minutes to think about if your website will facilitate an affiliate program.
See a brief check list below.
Is your website is consumer friendly – This means the following.
Clear navigation from any point of entry.
Clear delivery time lines.
Clear Shipping costs.
Clear returns policy.
Easy check out and consumer assurance about the security of their credit card details.
Clear privacy policy.
For the fashion sector, clear sizing charts, color description, material and if possible care instructions.
High quality images of the product (attention to detail)
Clear and concise product descriptions.
Location of the business and address, who owns the company.
Clear customer support contact details.
Ultimately, what are your current website conversions? This is the litmus test, if you already have a website and making transactions, your conversions will tell you if having an affiliate program is viable. A poor converting website is just that, no amount of additional traffic or money will fix your conversions until you find out why your conversions are low.
How do you know if your website conversions are good or poor?
Here is a website conversion calculator widget you can use to help you but think about this, working out your conversion rate is a good step, what you really want to know is what your competitors are doing, use this widget then do some research on your competitors. Note when using this widget double click on the numbers, when the box goes black enter your numbers.
Next: What are your objectives in launching an affiliate program?
Most merchants would say, increase sales, this probably goes without saying but there are other objectives that seem to get overlooked. Affiliate Marketing can be broken down into sub categories based on types of affiliates and their specific expertise in a given area of affiliate marketing. Below represents the main groups of affiliates who will work on a revenue share basis.
The True Content Affiliate : Bloggers for example, good for search engines.
Incentive Affiliates: Coupon sites, Reward sites like cash back sites.
Paid Search Affiliate: Pay Per Click, example Google Adwords
Comparison Affiliates. Sites that compare prices on “like or same” products.
Social Networking Affiliates. Facebook
Example Objectives: I have a website that sells clothing, I have not retained a pay per click agency to run any paid search campaigns, I want to use paid search affiliates to do this. I don’t have a trademark and I am unknown. At this point I don’t mind if paid search affiliates bids on my website name. History shows us that by allowing some paid search affiliates to bid on the name, actually protects merchants from competitors bidding.
My products are of good quality and my customer service, shipping time and price is awesome, if only my potential customers could try on the product, how do I translate this to potential customers? I may want to contact some true content affiliates and offer them a free product in exchange for a review. I may also set up a coupon code (Money off) for the product that is being reviewed.
My main objective is to acquire a new customer, it will cost me money to acquire a new customer but if my retention marketing is good, then Ill make my money back on repeat orders. So Ill use incentive affiliates and offer coupons based on first time customer orders.
I am selling skinny jeans, my prices are very competitive, I will use comparison affiliate sites and give the consumer more choice.
I have my own store in Facebook, we have hundreds of fans, I know facebook subscribers, if they saw us they would shop with us, Ill use social network affiliates so they can promote us and in exchange, Ill set up exclusive competitions for their fans, maybe a coupon to give to one facebook member to spend on my site.
The above is possibly how I would use my affiliate program if I was relatively unknown, I am not a brand yet if I have no sales. My objective here is to create and build my brand. If I was a know brand, then my objectives may change. I may not allow Paid Search affiliates to bid on my name or trademark. I may use incentive traffic but only based on new customer acquisitions.
Have a think about what setting up an affiliate program means to you and think about the long term effects and plan how you intend to work with your affiliates, the above are just examples and each program can be tailored to suit your needs.
I wrote the above in an effort to get merchants to have realistic objectives, goals and expectations.
In my entire career have I ever seen a few merchants go from zero to wow in just two months, an affiliate program should be seen as a long term marketing channel and the longer you have one the better it gets.
The cost of setting up an affiliate program varies wildly.
Rule of thumb, bigger does not always mean better, expensive does not always mean a better service.
Number of affiliates within an affiliate network is not the greatest selling tool as not all affiliates within the affiliate networks will join your affiliate program. This is where contacting us would be beneficial, we will give you impartial free advice based on your budget and or needs and of course, the beauty of contacting us, if you decide to use us to set up and manage your affiliate program, Affiliate Network set up costs for our clients decreases as the Affiliate Networks and APA (The Noise Farm Inc) have a good working relationship with most if not all.
Affiliate Network set up cost range from free to 10k
Affiliate Network override costs can range from flat cost per transaction but the norm is from as low as 10% override commission to industry standard of 30%, what is an affiliate network override commission?
Let’s say I set up an affiliate program and I pay the affiliates 10% on all referred sales.
Affiliates generate 20k in sales in the month of March, this means affiliates get 2k (Affiliate Commissions).
Lets say the Affiliate Network charges 20% override
Network override commission is based on an additional 20% of the affiliate commissions which was 2K
2k + 20% = 2.4 (400 is the affiliate network override commission) total paid out is 2.4 to get 17,600 in sales.
Some affiliate Networks also charge a monthly admin fee, some waiver their monthly admin fee based on sales volume you bring in. The low is no admin fee and high can be 1.2 k per month. Usually the admin fee is used to help support the merchant. In the case of recruiting an agency like ours, you already have the expertise and I would be haggling to reduce or waiver that cost.
As we work on a part revenue share, our cost is small and based mostly on our performance.
Next you need to look at your margins, can you afford an affiliate program?
Selling price take away cost price and multiply by 100 to get the percentage.
Once you have the percentage, you can work out how much you could feasibly afford to acquire a new customer. An equally important metric to know is what is the life time value of your customer, meaning how many times do they or will they come back and buy from you? If you can work this out then your margins for acquiring a new customer will look better.
Affiliate Commissions, when deciding how much to reward your affiliates, look at your margins and factor in some leeway, example, if your default commission is 10% on all referred sales, you may want to pay some affiliates a little more, paid search would be one area where by the paid search affiliate is investing their own money and remunerated on a revenue share basis, they essentially are taking the financial risk.
Finally, I have to say that the position you are in is exciting, there is nothing like a blank canvas in which to start on a journey that not only helps your business grow but you will be learning new things about the industry, the people and most of all about your business and how it interacts with the world.
Enjoy and remember to have fun setting up your affiliate program :0)
InLoveWithFashion.com increase in commissions for Feb 2013
We are delighted to announce that Affiliate Commissions will for the entire month of February increase from 12% default to 20%. This is in celebration of the new Spring/Summer range that has just been launched and all comes with free international delivery.
Rochelle Humes wearing the dress from LOVE
Fashion as seen on Una Healy and Rochelle Humes of The Saturdays. The all girl band seem to have captured the heart of America and are busy filming their reality show. You can view the list of celebrities wearing the Love Brand here http://inlovewithfashion.com/pages/Celebrities.htmlIn addition for every new customer that orders for the first time, they get 25% off including complimentary shipping. But wait there is more, if your referred visitor subscribes to the InLoveWithFashion.com News Letter, then get a chance to get picked to win $100.00 in store credit.
We have a lot of promotions for the month of February, you will need to be a affiliate of InLoveWithFashion.com via Webgains.com, this program is for the USA Affiliates can expect 12% commission, 60 day cookie, data feed updated daily, fast approval, fast payment, banners, buttons and for fashion bloggers, free products to promote (Case by case basis). Dedicated Affiliate Manager and all the support you need. See current promos on offer to the Love Brand affiliates, and remember, we will issue unique coupons upon request.
| Voucher Code | Description | Discount | Type | Commission | Status | |||
| To see the codeYou must join The Affiliate Program |
25% off your first order, for first time customers includes free shipping | 25% off your first order | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
Get three fashion must haves for less than $29.00 each including Free Shipping This offer is on selected items from the official Love Brand and while stock is availible. Limited time offer. | Save $$$ on multiple buys | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
Get 20% off on selected Valentinesday apparel and gifts | 20% off plus free US Shipping | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
Winter Apparel Get 15% off selected winter fashion, coats, Jackets and sweaters. Plus free shipping | 15% off + free shipping | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
New In for Spring 2013 get 20% off plus free shipping Customers can get a head start with spring fashion must haves. | 20% off plus free US Shipping | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
St Patricks Day, Get 20% off anything plus free shipping | 20% off plus free US Shipping | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
Spring Break Specials, get 30% off selected items on Shorts, tees, skirts and dresses plus free US Shipping | 30% off includes free USA Shipping | Generic | Default | Live | |||
| To see the codeYou must join The
Affiliate Program |
Get 25% off selected Patriotic apparel plus free shipping | 25% off selected patriotic apparel | Generic | Default | Live | |||
CityChicOnline.com Local USA Marketing
The Company: Specialty Fashion Group
Website: CityChicOnline.com
HQ Location: Australia
Fashion: Plus Size Fashion Sector
Shipping: International
Territories of Marketing: AU, USA, CA, more coming soon
Marketing: Affiliate Marketing, USA PR Agency, Local Direct Marketing, Direct Mail
Affiliate Program for USA (Webgains.com) and (Shareasale.com)
After a phenomenal year here in the USA 2012, CityChicOnline.com are about to further
penetrate the USA Market by escalating their Direct Local Marketing campaigns.
Consumers across America will start seeing adverts within their local news
papers and saver magazines. The Noise Farm Inc will continue to provide this
service and continue managing CityChicOnline.com Affiliate Program.
Plans to enter the UK Market is already underway.
Why is CityChicOnline.com a firm favorite amongst curvy girls? It’s all in the
cut of the cloth, quality of the products, a customer service center that has
rapid response times. The free delivery and returns eliminates the risk from buying
their apparel. Sizing chart is accurate and the fashion buyers know their
fashion.
2013, it’s the year of CityChicOnline.com, gone from unknown here in the USA to
an emerging brand
