UK Affiliate Marketing (A buyers guide) is out
E-consultancy’s buyer’s guides are the ideal starting place for anybody researching new service providers in interactive market sectors.They contain in-depth vendor profiles, to help you quickly evaluate suppliers, as well as market analysis to help you put things into perspective.
Vendors/service providers are selected for the report based on a combination of factors, not limited to but including:
· Analysis of capabilities (services / products)
· Clients and Partners
· Experience (qualifications / trade bodies / case studies / client lists)
· Expertise (by sector / topic),
· UK status (a UK office is preferred, occasional exceptions are made)
· Ability to take on and fulfil new projects
· Recommendations from trusted sources (or anecdotal evidence to the contrary)
· Google visibility
· Business model (a high % of turnover should be related to these services)
· Company website
The focus of this report is Affiliate Marketing, with an analysis of market trends and challenges, as well as detailed profiles of the leading UK Affiliate Marketing Networks.The UK market for affiliate marketing will grow 60% in 2006, breaking through the £2 billion mark to an estimated value of £2.16 billion.
Our estimate is for the total value of online sales generated by affiliate marketing in the UK this year. This 2006 figure is based on 60% year-on-year growth.
Trends covered in this guide include:
Affiliate marketing goes ‘mainstream’ as clients embrace cost-efficient and low-risk channel.
Networks seek to differentiate themselves through service and specialisation within increasingly competitive marketplace.
‘Super affiliates’ lead the way in move towards ‘Affiliate 2.0’.
Rise in number of merchants using affiliate marketing for lead generation and brand building activity.
Wider adoption of hybrid payment models, with some publishers charging advertisers on a cost-per-click (CPC) basis and cost-per-mille (CPM) basis as well as cost per acquisition (CPA).
The guide is intended to be of interest to online retailers and other types of merchants who are considering affiliate marketing for the first time or reviewing their current approach. It will also hopefully be of interest to media agencies, the affiliate networks themselves and also the individual affiliates. Download the report here
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Jess do you only look after small to medium sized companies or do you work with Blue Chips as well?