RedSave.com Pre-Launch
What makes a good candidate for Affiliate Program Advice.com?
We first look at the potential, the website, company goals, technology, platform and industry and flexibility in terms of technical turnaround time. We also look at the overall business model, even for a saturated market such as gifts & gadgets sector, we will seriously consider you and look at all the variables.Our successful applicants have all had one thing in common, it’s that old cliché, you need to have that x factor, uniqueness, a little different… if you are in the situation of being an online merchant selling similar products to that of another online retailer, then we suggest you don’t look at your products per say but how you can differ from that of your competitors, it could be in terms of how you service your customers, it could be that you tap into an element of your business that’s a bit quirky, its all about raising your head above the parapet and getting noticed. A lot of online businesses are simply not tapping in to that unique factor, the bit that separates you from the rest. I am delighted to be able to use RedSave.com by way of example and our newest addition to AffiliatePRogramAdvice.com
RedSave.com The gifts & Gadgets sector has been around online and off line for a number of years, I personally was privy to the mass hysteria of The Karma Chameleon phones phenomena and catastrophe that ensued (it’s a story for another day) The gifts and Gadget sector in the UK is not a niche market by any stretch of the imagination and with the emergence of new gifts and gadget online stores and associated affiliate programs, how is it possible to compete not just in terms of new customer acquisitions and sales, but how do you get affiliates to sit up and take notice?
When putting an affiliate program together, one of the very first questions we ask is what the potential clients margins are. Then we look for that xfactor. In RedSave.com’s case, the margins were very good even factoring in things like experience days which have relative low margins. This meant that we had room to maneuver re affiliate commissions.
The X factor was obvious and flags up that the company has thought a great deal about their business model. They were thinking the same way as we do. In a nutshell what ticked all our boxes was the following…
Affiliate Focused.
Suppliers direct to competitors
Web Analytics
Visibable Customer Comparison
Cheapest online
Seasonal appeal
Good SEO and PPC awareness.
Good Margins.
The Uniqueness isRedSave.com offers a membership scheme that is free to join and use for the first month, there after the customer pays just £19.95 per month for the following benefits. You will see from their site that there are two prices displayed, the price the customer pays excluding membership and the price the customer will pay if they become a RedSave.com member.
So why offer a membership? How many friends and family and colleagues at work do you buy gifts for in an average year? Once you do a quick calculation, the £19.95 seems a modest amount compared to the amount of saving that will be made.
From here, we could now focus on the commission structure and we came up with this offer…
1. Get paid minimum 15% default rising to 20% on all referred sales on the non members price
2. Get Paid £1.00 bounty for turning a customer into a member (payable only after the customer one month free trial period is over and the customer pays the membership fee). The £1.00 bounty is based on a batched file upload.
3. Get 5% rising to 7% commission on all referred sales based on membership price (note there will be more orders and higher shopping baskets)
Cookies are set to 120 days
And there is more, for our special partners we will give you commissions based on the life time of your customer that has taken out a membership. Residual commissions will be at the affiliate managers discretion and will be by invitation only.
The Tools
Industry sized graphics
Product feed
Content Units
Text links
Copy
PPC Policy
RedSave.com and AffiliateProgramAdvice.com understand that affiliate marketing is changing and we have taken the decision not to restrict affiliates in any way, we are aware that affiliates excel and are speedy at adapting to changes.
The last step was choosing the right affiliate solution providers.
PaidOnResults.com for speed and linking methods and proactiveness.
and TradeDoubler.com
The Affiliate Program will hopefully go live in the first week of November, if you have any questions about this post, drop us a line.
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