Mike Blumenkrantz reports on affiliate summit west 2008
Mike Blumenkrantz – Day 1 AffiliateSummit West
“Get your motor running, head out on the highway, looking for adventure and what ever comes my way…” Im on the road to AffiliateSummit.com, as Im driving my thoughts are very much on what will I find when I get there. So with a fist full of dollars and a few dollars more, some trepidation … here I come!
The weather is chilly, rainy and windy…that’s Vegas baby…(at least in February) Good thing we are indoors. There was an Affiliate Manager training class yesterday which I did not get to, but by all accounts it was informative and people attending seemed pretty pleased.
Today, the meet market was buzzing and was walking around dazed like a deer in the headlights. This is the first time I have been to an Affiliate Summit and took a while to get my bearings.It’s certainly busy and the atmosphere is very laid back and casual.
I manage to chat with Peter Ettenborough 
briefly. He was excited about Affiliate Marketing in 2008 and spoke about Advaliant.com (a MediaTrust company) as a “one-stop shop” for planning, implementing, and marketing affiliate programs. ad:tech named Advaliant the “Best Affiliate Marketing Campaign” in 2007. They can already boast an impressive client list and you can see a case study from their site about one of their clients playphone.
With three offices and a move to enter the UK space sometime this year, certainly they are one company to watch in 2008. Advaliant.com has been aggressively active in networking and Peter Bordes CEO certainly has been putting him self about, he is all over facebook. With Pepperjam and Advaliant coming into the UK space this year, is this evidence that companies have finally woken up to the fact that ecommerce is or should be global? Jess and I have often chatted about the UK Affiliate Network space and is it not already crowded?. I think Jess and I would agree that the affiliate network who really does facilitate cross border affiliates and merchants would be niche enough to thrive but knowing the ins and outs will be tricky, educating Merchants/Advertisers should be part of the process as there are a few merchants that have accommodated affiliate marketing in terms of their website and currency.
The other little chat I managed was with Anik Singal, CEO of AffiliateClassroom.com. He and Affiliate Manager Evelyn Grazini gave me the quick summary of the advantages of their online training courses geared toward individuals who wanted to start, or further their careers as Affiliate Managers, or to Merchants who want to properly train their in-house Affiliate Managers. You can even sign up for a 2 day trial for $1. I can’t really comment on how good this is as I have never used it, but for $1.00 I could be tempted. Anik is one of the speakers on Tues re “Getting free Editorial Coverage”. Well he seems to know his stuff… he gets a mention on affiliateprogramadvice.com
Cant wait for Monday and Tuesday Mike Blumenkrantz
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