Beginners guide to Web Analytics
If I had a penny for every time a client was not using or unable to understand their web analytics, I could retire tomorrow. This is your companies DNA, its the blue print to understanding your traffic. The who, the what and the where and even the why. If you don’t understand how to interpret your stats today, that’s ok :0)
After all, you cant be expected to know everything. But if there is one piece of advice I could give anyone with an online business, go learn how to use your website analytics.
I have just been looking at Econsultancy’s Web Analytics - A beginner’s guide and it is as it states on the tin. It’s in a layman’s term approach and it’s definitely what you need to get started. Above all have fun researching this, roll up your sleeves read and experiment, this is the best way to learn - Jess :0)
Web Analytics: A Beginner’s Guide
About this Guide
This guide aims to be the first step in a journey that will see you become a fully-fledged expert in web analytics – one of the central tools companies need to become successful online. You can use the guide to discover what web analytics is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move. But view it as a jumping-off
Contents
- What is this report and who is it for?
- What is web analytics?
- The basics – how does web analytics work?
- Why does web analytics matter?
- Why should I bother with web analytics?
- What kind of results can I expect from web analytics?
- Who manages web analytics?
- Where do I start with web analytics?
Web Analytics: A Beginner’s Guide
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