By: Jessica Luthi

Jessica Luthi — Thu, 24 Jul 2008 08:00:10 +0000

Hi John
Great article in which you know we both share the same opinion about affiliates, firstly the volume of fresh blood coming into this industry (we will have a better idea of numbers re the affiliate census), I also share the concern that some affiliates are not looking at the long term. One major difference between US affiliate marketing and UK affiliate marketing is the fact that because of the sheer size of the US, the % of US content rich affiliates is still relatively in balance pitted against ppc affiliates and coupon sites. In other words, even though PPC is still one of the main sales generators, there is still volume of content affiliates for long tail and because of the sheer volume of affiliates they can absorb coupon sites, in essence, there is a good balance across all the different types of affiliates. The UK by contrast is a lot smaller, perhaps this is where in the problem lies? The balance is not there in terms of volume of content rich revenue driving affiliates. In some cases the 90/10 percent rule, where 10% of the affiliates generate 90% of the sales, of this 10% and half of that are paid search affiliates, ok that example is not representative across the board but it’s not unheard of either. If new blood does not come into the industry en mass over the next year or so, we may well see the day where 5% of the affiliates generate 95% of the sales, then 3% and the question on merchants lips will be, why do we have an affiliate program? The writing has been on the wall for some time now and perhaps its time for this industry to sit down, collectively and we all take responsibility in getting new affiliates through the door. How ever, as John Lamerton points out http://www.lammo.net/affiliate-marketing/157/what-happened-to-all-the-affiliates
Will financial directors release budget for recruitment and education for affiliates? Should this even be affiliate network lead? Why don’t affiliate networks promote their own affiliate program, why don’t they have budget for recruitment of affiliates? Is John right when he says, that Fd’s wont want to pay out just so they can educate newbie’s to go off and join competitor affiliate networks? Is the industry relying too much on organic growth of new blood? All food for thought, nice article John G-J.

By: we want to make John Jupp known - Affiliate Marketing

we want to make John Jupp known - Affiliate Marketing — Thu, 24 Jul 2008 06:57:29 +0000

[...] Re: we want to make John Jupp known Internet sales are soaring in the UK despite fears of a High Street recession | Affiliate Program Ad… You can also see the blog article I did last night at around half eleven too. [...]

Comments on: Internet sales are soaring in the UK despite fears of a High Street recession

By: Jessica Luthi

By: we want to make John Jupp known - Affiliate Marketing