AffiliateFuture.co.uk launches their newest Merchant competitor targeting
LoveHoney.co.uk rocks, it’s a super-sized affiliate program that has taken many years to nurture and build up by all parties involved. No one took short cuts, just hard graft. We trusted the affiliate network that we had been working with until last week.
Merchants and Agencies who have or manage affiliate programs using the Affiliate Network AffiliateFuture.co.uk will be stunned to find out that their hard working affiliates are being sent targeted emails asking them to join their competitors affiliate program. See emails we received below. We have removed the name of the merchant competitor for obvious reasons.
Merchant Competitor 1
“Hi,
I have noticed you are signed up with the Love Honey programme and wanted to let you know about a similar merchant, Merchant Name Removed for purpose of not wanting to promote our clients competitor
. The programme details are below, it would be great if you can start promoting them too.
Merchant Name Removed for purpose of not wanting to promote our clients competitor
Merchant Description Removed for purpose of not wanting to promote our clients competitor
PPC Policy:Brand Name Bidding restrictions apply to this programme. Affiliates cannot bid on the brand name, derivations or misspellings.
Sign up here – http://afuk.affiliate.affiliatefuture.co.uk/merchants/AddProgramme.aspx?cat=Merchant ID Removed for purpose of not wanting to promote our client’s competitor
Any questions about this, please drop me an email or log a support ticket at http://www.affiliatefuturesupport.co.uk
Many thanks,
John
—
John Vickers
Client Services Manager
A4U 2010 WINNERS – Innovation Award for Travel White Label Products!
A4U 2010 Highly Commended – Network and Account Manager
AffiliateFuture
john.vickers@affiliatefuture.co.uk
Direct Dial: +44 (0)20 7936 6517
Phone: +44 (0)20 7936 6700
Fax: +44 (0)870 762 1826″
Merchant Competitor 2
“Dear Catherine,
As an affiliate of the LoveHoney programme I thought you would be interested to hear about a new merchant – Merchant Name Removed for purpose of not wanting to promote our clients competitor – who has recently joined the AffiliateFuture network.
Merchant Name Removed for purpose of not wanting to promote our clients competitor is a shopping site for ladies personal items, (Censored)
Merchant Name Removed for purpose of not wanting to promote our clients competitor offer a high standard commission rate of 10% on all sales! Other higher percentage programmes will also become available for the better performing affiliates. They are also currently running a great promotion: A Big £5 discount when you buy (Censored)
They have updated creatives as shown here.
A little more about Merchant Name Removed for purpose of not wanting to promote our clients competitor and their PPC policy is outlined below. If you would like to join the programme simply click on the following link:
http://afuk.affiliate.affiliatefuture.co.uk/merchants/AddProgramme.aspx?cat=MerchantID Removed
________________________________________
Merchant Name Removed for purpose of not wanting to promote our clients competitor
Shopping site for ladies personal items, (censored)
A place where women can shop comfortably without explicit images or lurid and unsavoury product descriptions.
Secure shopping site, discreet billing, and all items are delivered in discreet packaging.
Goods are always sent recorded delivery.
PPC Policy: Brand name bidding, including misspellings and variations of our brand name and inclusion in any display URLs is not allowed.
Programme:
Affiliates Level 1
View all creatives here
• 10% commission for affiliates.
• Other higher percentage programmes will become available for the better performing affiliates.
If you would like to join the Merchant Name Removed for purpose of not wanting to promote our clients competitor programme please click here:
http://afuk.affiliate.affiliatefuture.co.uk/merchants/AddProgramme.aspx?cat=Merchant ID Removed
I hope this has been of interest to you and that you choose to add co to your merchant portfolio. If you have any queries don’t hesitate to contact me!
Kind regards,
Charlotte”
What assurance can you give to your existing Advertisers/Merchants that their affiliates will not receive a similar targeted email asking them to promote their competitors?
We expect a full apology to our Client LoveHoney.co.uk and the affiliates that were spammed.
This would have been a lawsuit here in the US and we would advise AffiliateFuture.co.uk who is semi active in the US not to do this over in the US, trust us on this one unless you have very deep pockets! Not to mention the damage this will cause in our industry for any merchant taking their first steps into our industry! What were you thinking?
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment