Golfing fashion never looked so good, affiliates cash in
LyleandScott.com USA Affiliate Program up date Golfing fashion never looked so good.
Industry: Fashion
Demographics, by and large mostly men but women are starting to get into the Lyle and Scott brand. It’s a vintage fashion brand for golfers and the fashion conscious who like to wear traditional golfing apparel. The younger fashion conscious 25 year olds love the vintage range.
LyleandScott.com has history with fashion designers and as seen ons and has an easily identifiable logo of an eagle. LyleandScott.com have Four collections: Prestige, Heritage, Vintage, Club.
Prestige is fashion inspired by the 1940’s smart and streamlined, this collection is aimed at the diehard golfing community. Taken from LyleandScott.com’s original archives.
Heritage collection offers a range of luxury and relaxed classics that draw on the sporting culture of the early 1900’s. This influence is combined with Lyle and Scott’s contemporary design to bring an up-to-the-minute casual collection. Vintage collection is a statement in fashion, slim fit and popular amongst bands and celebrities. With a surfing and preppy clean cut edge.
Club collection where golfing and fashion become synonymous with each other.
We supply true content to any LyleandScott.com US affiliates, its written just for you, see below.
Affiliates get 15% on all referred Sales, 60 day cookie.
Banners, buttons galore and we have more in the works for you.
If you do a search on golfing fashion, its not quite as niche as you may have thought. Affiliates can still tap into this section of fashion as there seem to be very few doing it yet there is a high demand.
To Join the LyleAndScott.com affiliate program here in the US click here
Need more information, read about their history, its a classic my how that eagle gets about.
Lyle and Scott was founded in The Scottish Borders in September 1874. A loan of £800 from an Edinburgh based investment company and £500 from a local corn merchant was used to secure the start of the business. The two entrepreneurs who formed the company were William Lyle and Walter Scott.
They began making women’s hosiery and knitted under garments under the trademark Ellaness. Both wool and silk underwear was made and Lyle and Scott quickly gained a reputation for making superior quality products. Within 5-6 years Lyle and Scott had gone from using 2 knitting frames to around 200 hand worked frames and it was time for a much bigger factory.
Come 1924 Lyle and Scott was thriving in business and set to celebrate 50 years Jubilee on the 18th June. The festivities included a motor run and picnic in the picturesque grounds of nearby Fairnilee House.
The business evolved and expanded first into knitted outerwear and later the men’s underwear industry too. Lyle and Scott began to produce Jockey Y-fronts as part of a franchise agreement, a move that proved profitable and meant that Lyle and Scott could expand further. All the while Lyle and Scott was still producing the high quality knitwear we’re famous for today.
In 1954 Lyle and Scott collaborated with Christian Dior on an exclusive line of cashmere knits. Monsieur Dior visited the Lyle and Scott factory and offices in Hawick to finalise the partnership. The Managing Director at the time, Mr Oliver, travelled to America to oversee the distribution of the Lyle and Scott and Christian Dior collaborative line. Oliver’s kooky British sense of style caused a bit of a stir as he walked the streets of California in his bowler hat and holding an umbrella!
In the 1960s the golden eagle was born and Lyle and Scott entered the golf market. This was a move that was met with strong opposition from competitors, but it didn’t take long for Lyle and Scott to become a well recognized golf brand.
It was 1975 when Lyle and Scott was awarded a Royal Warrant for appointment to HRH The Duke of Edinburgh who favoured the lambswool sweaters. From this point well in to the 1980s Lyle and Scott’s relationship with golf continued to grow and thrive. In 1981 Lyle and Scott dressed the Ryder Cup team and went on to work with many big names in golf like Sandy Lyle, Gary Player, Tony Jacklin and Greg Norman. When Greg Norman won the Open at Tunberry in 1986 it was the golden eagle which adorned his chest.
Lyle and Scott modern day
In 2003 the Lyle and Scott Vintage range was launched, it drew on Lyle and Scott’s retro aesthetic and featured the golden eagle on the left chest of each Vintage piece. The golden eagle was soon picked up by some of Britain’s coolest bands of the time including Arctic Monkeys, Kaiser Chiefs, Kasabian and Bloc Party. Lyle and Scott quickly gained a reputation for making retro inspired pieces with a modern twist. Lyle and Scott had a huge wealth of history to draw on for inspiration and the authenticity of the brand with over 130 years of history quickly made it a favourite with many other celebrities such as Harry Potter star Emma Watson as well as TV presenters and cult TV series such as Skins.
Again, Lyle and Scott was set for huge growth as the brand was discovered by stores such as Selfridges and Urban Outfitters. Lyle and Scott Vintage keeps up its affiliation with the music industry through ‘Curated By Lyle and Scott’ which is a series of gigs held around the UK which aims to support and showcase the best emerging music talent. Previous acts included Alex Clare and Chad Valley.
Lyle and Scott launched a Heritage line which drew more heavily on Lyle and Scott’s history as a classic knitwear company. This range provides high quality classic pieces with those added subtle details which are so coveted in men’s wear and really set Lyle and Scott apart from the competition.
The Club range provides fashionable and yet functional golf clothing. Lyle and Scott is dedicated to giving golfers a trend led and wearable range of clothing which is really fit for purpose with all the features that a golfer requires. The most recent addition to Lyle and Scott’s repertoire is the Prestige golf range which is the ultimate luxury in golf apparel. Prestige caters for the discerning and classically styled gentleman who takes great pride in the quality and cut of their clothing.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment