Basic Terminology
Affiliate Software – Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
Affiliate Networks – Third party companies that provide affiliate tracking software and have their own aggregated database of affiliates.
Banner – Graphic advertisement.
Brand Bidding – PPC (see PPC) affiliates using the Merchants name as a key word
Button – Small graphic advertisement
Commission – monetary reward given to a publisher for referring a visitor based on visitor action, per sale, per lead, per impression, per click.
Cookie – Information stored on a user’s computer by a Web site so preferences are remembered on future requests.
CSV.File – A product feed is a CSV file containing the merchant’s entire product range also known as a data feed
Dynamic Linking – Usually a piece of java script that affiliates can place on their website and where by the merchant has control over what is displayed on the affiliate’s website. Less common.
Hybrid Deal – Combination of revenue share and CPC, CPM or Tenancy
Incentive Sites – Coupon sites, cash back sites, reward sites.
Linking – Term used for the link from the affiliate’s website to the merchant’s website or vice versa
Links – Can mean the above or as reference to buttons, banners, text links, product feeds or any graphical content that affiliates can use to display on their website, will have affiliate tracking behind them.
Merchant – The advertiser in an affiliate marketing relationship.
Mobile – cell phone text ads
Override commission – This is a cost, usually a percentage of the total amount of the affiliate commission that affiliates have earned in one full calendar month, affiliate networks charge the merchant.
PPC – Pay per click, example Google ad words
Publisher – Same as affiliate
Product Feed – Also known as a data feed. CSV or XML file containing merchant’s entire product range, see also CSV file
Return days – The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor. Also known as cookies.
Super Affiliate – An affiliate capable of generating a significant percentage of an affiliate program’s activity, old term and some what out dated now.
Text-Link – Text with a hyperlink behind it.
True content – Example bloggers Social Networks – Facebook as an example.
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