About Us
“The UK market for the affiliate marketing channel grew by 45% in 2007, taking the total value to more than £3 billion” Source: e-consultancy.com (January 2008)
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Affiliate Program Advice does what it says on the tin. We’ve been long established as one of the leading authorities in the UK as judged by our fellow industry peers, we know the rules of engagement. We cut to chase and we go do what we do best, we make you money!
What is Affiliate Marketing?
Affiliate Marketing is one of the most cost effective form of advertising money can buy, its referral and loyalty based marketing that assists online merchants in acquiring new customers or leads, assists with creating a new brand, raises brand awareness, reminds customers to come back again and again. It’s measurable, its transparent and no decent converting website should be without an affiliate program.
Affiliates never fail to impress us with the different ways they can promote an online merchant to name but a few ways, the content rich website, the shopping portal, the paid search affiliate, the incentive site affiliates to the innovative affiliates combining offline PR with online technology. No tenancy fees, no CPC deals its 100% performance based marketing, the only time a merchant ever pays out is when an action has occurred, commission on a sale or lead also known as a revenue share. Think about it…10% of a shopping basket value just got you a new customer and what is the life time value of your customer?
Affiliate Program Advice will walk you through the maze of information that’s out there starting with:
• Is an affiliate program right for you?
• Which affiliate network should you chose?
• How much should you pay an affiliate network? An affiliate?
• Should you even have an outsourced affiliate network?
• Who are your competitors and where will you fit into the scheme of things?
• Can you afford an affiliate program?
• Do you need an in-house affiliate manager
• What should your affiliate program be doing?
• Are graphics important?
• What is affiliate commission leakage?
• Does your site lend itself to a potentially good affiliate program?
• Should affiliates be allowed to bid on your name?
• Who writes affiliate terms and conditions?
Affiliate Program Advice will hold your hand and keep things in layman’s terms, there is enough techno-babble out there to keep us all in the dark. When you break affiliate marketing down into simple terms, you will find out its not rocket science it’s good old fashioned relationship building, having a website that converts and heaps of forward planning.
Our dedicated affiliate managers have a wealth of experience and have an impressive background. Don’t take our word for it, hear it from them. Affiliate Program Advice is experience, consultancy and service provider…Welcome to our world.
