“The UK market for the affiliate marketing channel grew by 45% in 2007, taking the total value to more than £3 billion” Source: e-consultancy.com (January 2008)
Jessica Luthi- Hertl
Her career started in Fleet Street at the age of sixteen as archivist and runner for Central Press Photo Library. Jessica entered the world of offline loyalty marketing in 1997 working for Classic FM’s “The listeners club” and the out sourced Mercedes Life & Style loyalty rewards program. It was here that Jessica first realised that new customer acquisitions could be obtained by using a new medium called “The internet”. It was also at this time that Jessica discovered that loyalty marketing was already happening online and in the US and its name was Affiliate Marketing.
In December 1999, Jessica joined UKAffiliates.com and can claim to be at the birth of Affiliate Marketing in the UK. In Sep 2000, Jessica joined Affiliatewindow.com then in March 2002 became ASOS.com affiliate manager. In 2005, Jessica became an independent affiliate marketing consultant and now is head of a growing and thriving business.
Jessica has written and co-produced a number of white papers and was instrumental in bringing AffiliateSummit.com, one of the largest US affiliate marketing conferences, to the UK.
Fashion Brands Jessica has and is working with, ASOS.com,Yukka.co.uk, AtticusClothing.com,CityChicOnline.com,BooHoo.com,IsabellaOliver.com,FunMuM.com,Urban Outfitters,Love Honey,Lyle and Scott, The Otto Group, Urbanity, Criminal Damage, BadBoyMMA.com, SugarInc and many more
Jessica moved to California in 2009 and set up the US company The Noise Farm Inc Using affiliate marketing to enable new customer acquisition and sales from non US based online stores that have little or no knowledge about the US and are able to ship to the USA. We also help US online stores that can ship to the UK.
Affiliate Program Advice.com is exactly what we do. We’ve been long established as one of the leading authorities as judged by our fellow industry peers, we know the ever changing rules. We do what we do best, we make you money! Our advice is always free.
What is Affiliate Marketing?
Affiliate Marketing is one of the most cost effective form of advertising money can buy, its referral and loyalty based marketing that assists online merchants in acquiring new customers or leads, assists with creating a new brand, raises brand awareness, reminds customers to come back again and again. It’s measurable, its transparent and no decent converting website should be without an affiliate program.
Affiliates never fail to impress us with the different ways they can promote an online merchant to name but a few ways, the content rich website, the shopping portal, the paid search affiliate, the incentive site affiliates to the innovative affiliates combining offline PR with online technology. No tenancy fees, no CPC deals its 100% performance based marketing, the only time a merchant ever pays out is when an action has occurred, commission on a sale or lead also known as a revenue share. Think about it…10% of a shopping basket value just got you a new customer and what is the life time value of your customer?
Affiliate Program Advice will walk you through the maze of information that’s out there starting with:
• Is an affiliate program right for you?
• Which affiliate network should you chose?
• How much should you pay an affiliate network? An affiliate?
• Should you even have an outsourced affiliate network?
• Who are your competitors and where will you fit into the scheme of things?
• Can you afford an affiliate program?
• Do you need an in-house affiliate manager
• What should your affiliate program be doing?
• Are graphics important?
• What is affiliate commission leakage?
• Does your site lend itself to a potentially good affiliate program?
• Should affiliates be allowed to bid on your name?
• Who writes affiliate terms and conditions?
Affiliate Program Advice will hold your hand and keep things in layman’s terms, there is enough techno-babble out there to keep us all in the dark. When you break affiliate marketing down into simple terms, you will find out its not rocket science it’s good old fashioned relationship building, having a website that converts and heaps of forward planning.
Our dedicated affiliate managers have a wealth of experience and have an impressive background. Don’t take our word for it, hear it from them. Affiliate Program Advice is experience, consultancy and service provider…Welcome to our world.
We also specialize in helping non US online retailers who can ship products to the USA as doorway to enter the market space in order to increase their brand and sales via the affiliate marketing route, PR and Business to business opportunities. We can also do this in reverse, for US online retailers who can ship their products to the UK and Europe.
We love what we do and we have fun doing it, we are a friendly bunch with integrity and no egos.