BeCheeky delivers great conversions by offering customers:

• A fabulous range of flirtatious and fun lingerie, including stylish and unique designs you won’t find in high street stores, and all at affordable prices!
• An increasing range of items that are hard to find on the high street or at other online retailers
• Safe and Secure Shopping
• Discreet, Fast and FREE UK Delivery
• Outstanding Customer Care
• Free 30 Day Returns – if you don’t like your purchase for any reason, our free UK returns policy mean you can have a refund or replacement for up to 30 days from your purchase date!

Why you should promote BeCheeky:

• A very generous 10% commission for accumulative sales under £1,000
• Rising to an amazing 15% for sales over £1,000
• Fantastic 120-day cookies to help you get that sale
• Automatically updated product feeds
• Industry standard size banners (but if you need more, let us know!)
• Dynamic content links
• 30 day validation period on sales
• Excellent conversion rates helped by our free delivery and returns
• Average order value £35
• Low level of returns (even with our free returns policy)
• High level of repeat purchases
• Tons of special offers and promotions, plus check out our best sellers for our top selling products that are just flying off the shelf!
• Regular weekly affiliate newsletters with tips, news and all the latest offers
• Program managed by affiliateprogramadvice.com
• Dedicated affiliate manager, just contact Catherine at affiliateprogramadvice.com
• We’re here to help, so if you need anything just give us a shout!

Demographics

• 60% female, 40% male – apart from November to February when this split reverses, with men typically buying lingerie as Christmas and Valentine’s gifts.
• Customers are generally aged between 20-45, with 25-35 year olds making up the second largest proportion of orders.

Click here To Join the BeCheeky.com affiliate Program

Methodology

“AffliateBenchmarks™ reached out to a broad array of affiliate networks for recruitment support. In addition, some of the most prominent advertisers and industry news sources in this medium also assisted in recruitment to ensure a diverse pool of respondents. These various promoters helped enhance the outreach for AffliateBenchmarks’™ fourth research report by directing potential respondents to the highly intuitive, best-in-class platform developed by SurveyMonkey between the survey’s opening on July 1st and its official closing on September 1st. With their involvement, we were able to maximize the number of participants and ensure the report would be based on a representative sample of the entire market. Each participant was only offered access to the raw data; no rewards or payment were offered, which could have created answer bias. This report contains data from affiliates and advertisers around the globe. We thank everyone for their support. Due to data integrity issues, we have not included the agency/consultant data in this report and will release that data later once the issue is resolved. Questions can be directed to AffliateBenchmarks@Netx.com. We apologize for this inconvenience.” There were in total 7,279 respondents.
Survey shows that of the respondents the largest percentage of people categorized themselves as Affiliates/Publishers. The next largest percentage of respondents categorized themselves as Advertisers/Merchants with Agencies|Consultants|OPM representing the lowest percentage.”

Where are the women in Affiliate Marketing?
The survey shows us that the affiliate marketing industry is still predominantly made up of men and what is remarkable is the percentage of male/female split is almost the same as the UK demographics in the 2009 UK Affiliate Census. By the way the UK have just closed their survey for the 2011 Affiliate Census so it will be good chance to compare using current data. I still don’t know why the overall ratio between men and women is so great. As I have stated before, it’s the perfect industry for women with children who want to generate income, be able to work from home and choose their own hours. I rarely come across Female Directors of our industry companies but more often than not, the marketing roles seem to be predominantly women as employees.

Over 65’s active in Affiliate Marketing
It was so great to see that 3.2% of the respondents were over the age of 65 which is in line with Royal Pigdoms social network research that the over 65’s represent 3% of social network groups. http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/ According to Nielsen , although the over 65 only represent 10% of internet users in the US, the numbers are rising and it’s good to see that our industry is on the map within this age bracket.

Are you qualified?
The survey asked the question about the highest level of education that the respondent had.
28.6 percent of the respondents said that they had a college degree or equivalent. I would have liked to have seen an additional question asking respondents how much of their college studies had any relevance to what they were doing now. Affiliate marketing from an affiliate’s perspective is one of the few industries whereby no one needs to hold any qualifications at all. It’s all about experience surely? All any publisher really needs to know is how to set up an affiliate link, those clever techs out there have and are designing sign up and go platforms that can be used in place of a traditional website, example Blogger, Facebook, ,wordpress and so on. The technical skills of having to have a website in the early days are now a thing of the past.

Affiliate marketing is a part time career.
Again by comparison to that of the UK Affiliate Census in 2009/10 half the respondents In the US affiliate marketing survey did affiliate marketing as a part-time job. No surprises there, but what the survey did reveal is that the highest percentage of respondents only came into the industry in 2011. By contrast only approximately 1% had begun in 1994 (I’d like to shake their hands).

So is affiliate marketing profitable?
The majority of respondents got less than $10k per year with the top 2.7% earning over $400K per year. On first glance at these figures I immediately equated these figures as affiliate’s/publishers being in the less than 10k bracket but upon reflection with the likes of the high profile affiliate companies here in the US and UK they almost certainly would have to be in the over 400k bracket. It’s a shame the survey did not split this out. To put this in to context it should be noted that a high percentage of respondents did not or could not reveal their earnings.

What Affiliates look for before joining an affiliate program
I was bemused to read that Affiliate’s, when deciding on which affiliate program to join, the number one choice was the commission amount offered followed by relevancy then product & Price, with EPC (Earnings per click) coming in fifth place. Fair dues, EPC was the only metric of choice offered to the respondents, I’m still surprised that it was not the second highest when deciding which affiliate program to join. The amount of commission becomes meaningless unless the advertiser’s website converts. Most affiliate networks offer publishers the overall conversions of the Advertisers affiliate program allowing the publisher to make an informed decision before they join, however this metric can only be displayed to publishers if the Advertisers/Merchant has an existing affiliate program. Terms and conditions were third from last, I had expected this to be in the top three.

Which affiliate networks do you belong to?
The respondents were asked which affiliate networks they belonged to, the top six Affiliate Networks that most had joined were Cj.com, Google Affiliate Network, Click Bank, LinkShare.com and Shareasale.com, however the respondents only had a choice of fifteen affiliate networks to choose from. In the USA there are between thirty eight and forty five Affiliate Networks.

Did Affiliate’s have a favorite affiliate network?
Cj.com is without a doubt a monster in the industry and longevity has most certainly helped and we were not surprised with it being number one, followed by Google Affiliate Network and Click Bank.

Affiliate Techniques
It was encouraging to see that a huge proportion of affiliates are still using a myriad of techniques in order to get traffic and not just relying on one or two techniques. When asked about their pay per click spend, 44% said they would invest less than around $5k with approx 2% who said they would invest around $60k or more. But natural SEO search came out as the top choice followed by social networks.

What Merchant offers do affiliates find work best
We had a problem trying to interpret this section, from what we can ascertain it would seem like affiliates get a better conversion when a merchant offers free shipping, this could be the top most liked promo. From our own research, free shipping + coupon works well.

What a great question!
“Are all of the websites you indicated above revealed in your affiliate profile?”
Only half of the respondents said that they reveal all of their websites and just under half said that they did not. If we take out the 5% that said the affiliate network does not support multiple URL listings then we see that a lot of affiliates do not display their multiple websites. What this means for an affiliate manager who has to approve affiliates before allowing them to join the affiliate program is that he/she is making a judgment call based on the site that the affiliate submitted when he/she joined the affiliate network. It’s a split second decision that could mean the difference between accepting or denying a potential gold mine for the merchant. How many affiliates have had emails saying “sorry your application was denied…” If the affiliate networks offer affiliates the option to list multiple sites, then in the affiliates own interest to list all of their sites. If the Affiliate Network does not support multiple listings then they should add this feature as it is in their own interest. As the survey reveals, there are some affiliates who have up to twenty five sites and up.

Why do affiliates stop working with an Advertiser/Merchant?
The top answer was because the affiliate was not generating enough revenue, which links into what do affiliates look for before joining an affiliate program see above. If the Affiliate Network has the metrics to show an existing affiliate program’s overall conversion / EPC (Earnings per click) then affiliates can make the judgment call before joining the affiliate program. If an Advertisers website simply does not convert or has low conversions for anyone, then no amount of traffic the affiliate sends will convert any better than without the use of affiliates. Most Affiliate Network tracking works, some better than others, but basic sale tracking works, so the affiliate network can’t be blamed here for poor conversions. It is black or white, either the affiliate is not sending relevant traffic, or the merchant does not know how to convert the traffic he/she gets. Affiliate Programs that do well are the ones where the Merchant has a good user friendly website with product demand and the right prices.

Don’t call us we’ll call you
Overwhelmingly, affiliates prefer to be emailed when being contacted by Merchants/Affiliate Managers and Affiliate Networks with only 2% opting for a phone call. Why? Because Affiliate’s are busy people and want to do things in their own good time. If just half of the respondents work part time on their websites, I would imagine that some affiliates will be working outside of office hours and at weekends where the only means of communication would have to be email.

Erm you don’t live here!
When asked “Where are you located?” 51% said that they were from outside the USA. This is an example of how affiliate marketing from an affiliate’s perspective has no country restrictions. The internet has facilitated the affiliate for just about every obstacle that may get in his/her way including language and currency. By contrast when Merchants were asked about their location over 70% said they were based in the USA.

In conclusion
By comparison to other affiliate surveys across many years, what we know is… Affiliates come and go like waves. Most of the big money making affiliates of today will in time be replaced by new big money making affiliates. The small affiliate generating one or two sales per week or month is just as important as the big affiliates as they represent a significant proportion of revenue for the merchant. The majority of affiliates are still part timers and prefer to be left alone to read their newsletters, this is not to say that some don’t prefer the phone call its horses for courses. Affiliates do read Affiliate Network and Merchant specific emails providing there is news in it, I bet that’s a relief to some people. Affiliates do use their own website analytics in order to monetize their traffic and Affiliates use social networking as a means to promote their Advertisers and represents a very large proportion of revenue.

Affiliates look at the commission percentage before anything else when it comes to choosing an affiliate program, so merchants take notice of this. I’m hoping that affiliates will continue to look at the Advertisers overall website conversions too before making their decision to join a program and if the network does not display or facilitate this metric, contact the merchant before joining the affiliate program and ask them what the overall website conversion is, average order basket and what the customer retention percentage is.

We already knew that Affiliates come from all walks of life and now from all around the world, they are diverse and many have the skills and knowledge which they use to drive targeted traffic to the merchants website.

Affiliate Marketing is global and it can only get better.

For more information about this survey please go to
http://affiliatebenchmarks.com/

AffiliateProgramAdvice.com and The Noise Farm Inc now have the results of the UK Affiliate Census and we will be comparing UK and US after we get the green light from our friends at Econsultancy.com We already have some staggering differences, stay tuned.

Merchants and Agencies who have or manage affiliate programs using the Affiliate Network AffiliateFuture.co.uk will be stunned to find out that their hard working affiliates are being sent targeted emails asking them to join their competitors affiliate program. See emails we received below. We have removed the name of the merchant competitor for obvious reasons.

Merchant Competitor 1

“Hi,
I have noticed you are signed up with the Love Honey programme and wanted to let you know about a similar merchant, Merchant Name Removed for purpose of not wanting to promote our clients competitor
. The programme details are below, it would be great if you can start promoting them too.
Merchant Name Removed for purpose of not wanting to promote our clients competitor

Merchant Description Removed for purpose of not wanting to promote our clients competitor
PPC Policy:Brand Name Bidding restrictions apply to this programme. Affiliates cannot bid on the brand name, derivations or misspellings.
Sign up here – http://afuk.affiliate.affiliatefuture.co.uk/merchants/AddProgramme.aspx?cat=Merchant ID Removed for purpose of not wanting to promote our client’s competitor

“Dear Catherine,
As an affiliate of the LoveHoney programme I thought you would be interested to hear about a new merchant – Merchant Name Removed for purpose of not wanting to promote our clients competitor – who has recently joined the AffiliateFuture network.

I hope this has been of interest to you and that you choose to add co to your merchant portfolio. If you have any queries don’t hesitate to contact me!
Kind regards,
Charlotte”

What assurance can you give to your existing Advertisers/Merchants that their affiliates will not receive a similar targeted email asking them to promote their competitors?

We expect a full apology to our Client LoveHoney.co.uk and the affiliates that were spammed.

This would have been a lawsuit here in the US and we would advise AffiliateFuture.co.uk who is semi active in the US not to do this over in the US, trust us on this one unless you have very deep pockets! Not to mention the damage this will cause in our industry for any merchant taking their first steps into our industry! What were you thinking?

APA have been managing the affiliate programs and working with Richard Longhurst and Neal Slateford co-founders of LoveHoney.co.uk since February 2009. Said Richard Longhurst, “Since starting to work with APA, Lovehoney has been constantly impressed by the dedication, hard work and insight provided by the APA team. APA understands the affiliate marketplace and has helped Lovehoney grow significantly in this area”. Catherine Dunn of AffiliateProgramAdvice.com has been LoveHoney.co.uk’s senior account manager and has been the driving force behind the management of the LoveHoney.co.uk and subsequent brands affiliate programs “Richard understands how affiliate marketing works, he knows his business and his customers in terms of acquisition and retention. Add this to a user friendly website, well researched products and demand, good strong customer service and its an award winning combination. Affiliates love the conversion rate!, it is a pleasure working with LoveHoney.co.uk”.

We are tickled pink to see that Lovehoney.co.uk had been shortlisted for even more awards WorldPay Online Business of the Year and the Huawei Customer Focus Award

We were thrilled when we heard that BeCheeky.com had been acquired by LoveHoney.co.uk

A big thanks to all the affiliates who stood loyal to LoveHoney.co.uk and its brands. We hope to see you joining up to Becheeky.com soon, the details of their affiliate program is as follows.

Affiliate Network is PaidOnResults.com
• 10% commission for accumulative sales under £1,000
• Rising to an amazing 15% for sales over £1,000
• Fantastic 120-day cookies to help you get that sale
• Automatically updated product feeds
• Industry standard size banners (but if you need more, let us know!)

• Dynamic content links
• 30 day validation period on sales
• Excellent conversion rates helped by our free delivery and returns
• Average order value £35
• Low level of returns (even with our free returns policy)
• High level of repeat purchases
• Tons of special offers and promotions, plus check out our best sellers for our top selling products that are just flying off the shelf!

• Regular weekly affiliate newsletters with tips, news and all the latest offers

• Program managed by affiliateprogramadvice.com in association with The Noise Farm inc USA

• Dedicated affiliate manager, just contact Catherine at affiliateprogramadvice.com

After nearly four years of development I am delighted to announce the launch of the Mobile Affiliate Network.

So what makes the Mobile Affiliate Network different to all other Affiliate Networks?

Our unique technology platform was built with 4 key points in mind – access to information, usability, flexibility and transparency. The Mobile Affiliate Marketing’s management team have all experienced platforms, stats packages and marketing tools that have never quite cut the mustard.

Our platform was built organically, from the ground up, with love – you will enjoy the refreshing change…

Mobile Affiliate Network understands that no two businesses are the same and that as an agency you need to ensure your clients needs are matched by what we offer.

As US/UK Affiliate Marketing specialists we have many years experience in domestic vertical markets and can bring that experience to benefit you and your clients, large or small.

How It Works

A customer enters a web address and if they are using a mobile phone they can automatically be redirected to a mobile template of the retail site. If they are using a standard pc connection they can be directed as normal to a website address.

A customer then may either pay by mobile billing or SMS billing or use a standard debit/credit card to purchase goods. Existing merchant billing can also be fully integrated, however Mobile Affiliate Network does offer both a full Merchant Account billing, SMS billing and other Pay By Phone proprietory software solutions.

The entire product inventory of the retailer is made available to customers via a mobile platform and mirrors the available products on a traditional website.

The system allows full integration of web and mobile traffic through one easy solution.

Publishers (Affiliates) may also refer traffic to a retailer via either an affiliate link on their web based site or via a free mobile site which literally just takes minutes for them to create./Retailers (Merchants) can upload a full product datafeed for publishers (Affiliates) to use on both mobile based and web based sites.

Our integrated solution enables both Merchants and Affiliates to harness the power of mobile marketing and seamlessly integrate this into standard web based sites.

Our flagship technology, enjoy the new way to monetise your visitors…

Following on the heels of technology are the marketers – small, medium and large. For the first time, anyone can be an affiliate marketer advertising almost anything. This macro marketing model is moving ever more rapidly to mobile as consumers change their shopping habits along with ever more convenient, time efficient technologies.

Mobile Affiliate Marketing’s mobile technology presents the opportunity to make the communication relevant to the individual consumer and therefore build greater traction and brand loyalty.

Mobile Affiliate Network has a unique ‘out of the box’ mobile marketing and affiliation solution…

Our unique multi layered mobile portal and billing mechanisms, coupled with a specialised tracking capability has given us a unique ability to deliver a fully functioning mobile affiliate network, linking consumers, affiliates and their merchants or retailers, be it digital or physical product purchases.

Affiliate marketing has grown quickly since its inception in the early days of ecommerce. The e-commerce website has become an integral part of the overall business plan and in some cases has grown bigger than the existing offline business.

Affiliate marketing on the Internet is well established with CPC and CPM programmes. However, with the growth in usage of the mobile internet, mobile affiliate marketing with CPA (cost per action) based advertising is now really beginning to develop as a key sales channel for mobile content and services.

Merchants

Mobile Affiliate Network is a mobile (WAP) based Performance Marketing network, enabling you the retailer (Merchant) to benefit from the most modern method of advertising available in the 21st century. Mobile marketing is a revolutionary method of promotion, whereby millions of customers throughout the world have instant access via our mobile affiliate network to the endless opportunities presented to them by the many retailers (Merchants) making use of this channel.

Our network of publishers (affiliates) host adverts and are paid commission by the advertiser (merchant) for every visit, lead or sale generated by the advert.

It is a ‘revenue sharing system’ whereby the advertiser (merchant) only pays for performance related results.

What we provide for Merchants

Mobile Affiliate Network provides a unique mobile entertainment, marketing and multi-layer billing exchange that enables the aggregation of all aspects of mobile content, segmentation, wap site creation, mobile advertising, mobile marketing, network delivery and affiliate billing within one easy to use management platform.

Merchants have the opportunity to use this platform in a variety of manners:

Basic features

1. Using your existing website you supply advertising copy (i.e. banners, text) to be integrated into our mobile platform
2. The ability to operate an in-house affiliate platform
3. The functionality to be part of a network driven solution
4. Specialist billing solutions, i.e. Pay by card, pay by phone (added to users phone bill)

Enhanced features

1. The operability and design enhancement to enable the channelling of traffic to a number of destinations (i.e. a mobile website, traditional website). A small amount of technical integration will be required to enable the tracking of transactions/sales.
2. Secure and safe payment gateway
3. Specialist billing solutions, i.e. Pay by card, pay by phone (added to users phone bill)

Affiliates

An affiliate is provided with their own mobile website via the network, and shall populate their own mobile website with the merchants’ banners or content.

The affiliate has the option to make use of the advertising material on their own traditional internet website and decide whether to direct traffic to their mobile based platform or their internet based platform.

All commissions earned are combines so that affiliates benefit from aggregation of earnings as all earnings are combined from the merchants that affiliates wish to promote.

A comprehensive solution enabling each affiliate their own mobile platform plus also the functionality of traditional web based site promotion, means that affiliates have multiple choices as to how to promote.

A robust tracking solution combined with real time monitoring enables the affiliate to ensure that all clicks and sales are carefully recorded.

Today is a GREAT DAY !!

Yukka.co.uk has just launched on Affiliate Window offering a superb 8% commission on all orders.

To celebrate this fantastic event Yukka.co.uk is giving a CASH bonus to ANY affiliate signed to the Affiliate Window program.

To qualify for this great bonus simply do what you do best. Sell.

Generate £2,000 + in sales this October and receive £100 cash bonus

Generate £10,000 + in sales this October and receive £1,000 cash bonus

All bonus payments shall be via your affiliate admin panel.

This offer is EXCLUSIVE to affiliates signed to Yukka.co.uk via the Affiliate Window network.

Presently Yukka.co.uk has a generic discount code which ends on 4th October (in your Voucher Manager). All codes shall expire on 4th October and Yukka.co.uk shall then issue a new generic code.

In addition, affiliates wishing to have an enhanced EXCLUSIVE code should contact john@affiliateprogramadvice.com with preference being given to affiliates who can hard promote.

Yukka.co.uk has also some significant enhanced Brand promotions available with exclusive Brand discounts. Affiliates able to strongly promote Brand promotions should contact john@affiliateprogramadvice.com for further details.

If you can provide customer competitions to mass audiences then Yukka.co.uk wants to hear from you now. We have for any affiliate who can deliver competitions, a prize to give away EXCLUSIVE to you worth £150 in FREE CLOTHES.

Simply contact john@affiliateprogramadvice.com

You can join the Yukka.co.uk affiliate program on Affiliate Window by clicking here.

Google’s agreement to buy AdMob in an all-stock deal would give it a key asset as it seeks to extend the reach of its online advertising business from the tethered world of PCs to the smartphones that consumers increasingly use to access the Web while on the go.

Google’s free Android operating system already provides the basic software that powers many of the newer phones, including the recently released Motorola Inc Droid, and which compete with Apple’s popular iPhone.

Privately-held AdMob makes technology for serving graphical, display ads on mobile phones and maintains a network that allows advertisers to place display ads on mobile Web sites and directly within specialized smartphone applications.

The current revenue opportunity is still modest by Google’s standards – JP Morgan analyst Imran Khan pegged AdMob’s annual revenue at $45 million to $60 million – but analysts said the deal underscores Google’s belief that the market is set to grow.

“They’ve made it pretty clear that mobile is one of the biggest opportunities they see,” said UBS analyst Brian Pitz.

The deal appears to represent the third largest acquisition in Google’s history, behind the 2008 acquisition of DoubleClick for $3.1 billion and the Google’s 2006 acquisition of YouTube for $1.65 billion.

In an interview with Reuters, Google executives declined to say whether the deal would have a positive or negative impact on Google’s profitability, or provide details about revenue expectations.

“We expect this will accelerate our growth in this space,” said Google vice-president of corporate development David Lawee.

Google, the world’s number one Internet search engine, does not disclose how much of its revenue, which totaled nearly $22 billion in 2008, comes from mobile ads.

Last month, Google said its mobile searches increased 30 percent quarter-over-quarter in the third quarter.

Google executives said they expected the acquisition to be subject to regulatory review, though they said they don’t foresee any concerns blocking the deal, which the company said it expects to close in the next several months.

Google Chief Executive Officer Eric Schmidt recently said that the company was interested in resuming its acquisition efforts, after taking a breather during the worst of the economic downturn. Schmidt said Google would acquire on average one company a month.

AdMob, which counts more than 15,000 mobile websites and applications in its network, is among the top two or three mobile ad networks measured by the volume of ads served, said Mike Wehrs, CEO of the Mobile Marketing Association.

The company competes with Quattro Wireless and Velti and analysts said that Microsoft Corp, Yahoo Inc and Time Warner Inc’s AOL had all acquired companies with mobile advertising technology in recent years.

Wehrs said his group expects the overall mobile ad market to increase 28 percent to 33 percent next year to between $2.3 billion and $2.4 billion. He said his figures included revenue for all forms of mobile advertising including text message ads.

While search is an important component of mobile ads, Wehrs said that ads that run inside smartphone applications are particularly popular at the moment.

“The first thing a company asks for when they go to an ad agency is how fast can you get me on an iPhone app,” said Wehrs.

Reuters

—–

This is a big step for Google but are they geared for this big step? Their Google Affiliate Network (GAN) is an obvious step for integration yet they will be competing against a number of mobile advertising platforms, many which are either in the process of establishment or have been operational for a while.

One such new affiliate network which shall be starting soon in the US and the UK is the California based company Mobile Affiliate Network. Encompassing cutting edge technology and with an International marketing team, Mobile Affiliate Network will carve a large slice of the mobile marketing space.

So has Google made a big mistake and opted for a recognised Brand before assessing the potential for direct competition? I believe they have jumped too soon and could find that AdMob may be a White Elephant. Certainly the market place shall become more crowded and Google’s acquisition may not be such a wise step when the mobile marketing sector becomes more prominent.

Already this is causing a huge impact on cashflow for affiliates with a number suggesting that adspend in the vital 4th quarter may be affected. Other in the cashback sector are having to pass on the unpleasant news to their customers that the expected cashback they were to receive shall no longer be available or that they are dipping into emergency funds to pay consumers.

The discussions at Affiliates4U concerning this debacle are becoming heated and quite rightly so. Affiliates seem to be at the bottom of the food chain when it comes to payment protection. In addition, hundreds of retailers are now having to endure additional expenditure switching network programs or even taking affiliate marketing in-house.

The impact for retailers cannot be understated. Many successful affiliates and affiliate companies have potentially lost significant sums of money. Retailers looking for strong promotion by affiliates over the coming months could find that some affiliates they would usually rely on to generate vast numbers of sales for them, are restricted in what they can allocate in terms of resources for successful marketing campaigns.

What I find absolutely incredible is that networks generally have no mechanism in place to ensure protection of affiliate earnings. Some networks like Paid On Results do require that merchants Pre Pay on their accounts. Others like Affiliate Window operate a traffic light system which advises affiliates on which retailers to safely promote.

However no network to date separates the revenue allocated for affiliate commissions into escrow, separating these monies from their general expenditure. This means that there is no underlying guarantee of payment protection directly for affiliates. Reputable networks like Affiliate Window spend huge sums of money on credit insurance each year. This ensures that the network gets paid for all merchants in the event of merchant defaults and this goes some significant way to ensuring affiliates get paid. Yet what precise level of protection does ANY network provide to protect affiliates from network over exposure beyond the laudable activities of voluntarily provided information on merchant credit protection and an alert system on merchants behind with payments? There is no mechanism in place which states that affiliate earnings are ringfenced and will be paid even if the network folds.

Recently named 12th in the Sunday Times Fastrack 100 (another superb achievement with Affiliate Program Advice), the personalised gifts retailer found itself at the very top of the Affiliate Window Index for the month of December for all giftware merchants.

The program is managed by myself  (John Gilbert-Jupp) in conjunction with a great team over at GettingPersonal.co.uk

What an outstanding achievement.

GettingPersonal.co.uk has a list of 1,116 gifts that attract the 15 – 17.5% commission structure now all in one location for affiliates to view within the actual site.

Simply visit the HIGHER COMMISSIONS products and select from the 1,116 gifts on offer to promote, thereby earning you the higher value commissions on offer.

I specifically asked GettingPersonal.co.uk to put together this and they very kindly also listed this as a special affiliates section so that affiliates can find the products to individually link to for hard promotion.

These products are massive sellers and in very high volume. I want affiliates to have a cracking Christmas promotion with GettingPersonal.co.uk so this list is the best way I can steer you to the really high value commission items.

John Gilbert-Jupp
Affiliate Program Advice