Affiliate Program Advice

LyleandScott.com USA Affiliate Program now live

Affiliate Program Advice — Wed, 25 Jan 2012 18:55:06 +0000

We are pleased to announce that the LyleandScott.com affiliate program for the USA is now live.

Lyle and Scott have a long established history in golfing began in 1847 in Scotland. They grew to become one of the biggest designer clothing brands in the UK and USA for men and women. In 1975 Lyle & Scott is Granted the Royal Warrant by appointment to HRH The Duke of Edinburgh. Lyle and Scott today is still synonymous with clothing for world class golf players and in 2003 launched their vintage range to include a younger customer. Today Celebrities of the music scene and film can bee seen wearing official Lyle and Scott clothing.

The Lyle and Scott affiliate program will give affiliates 15% on all referred sales. 60 day cookie. This program carries a lot restrictions to ensure that the brand does not become diluted nor has any association with any “discount” websites. As LyleandScott.com is a recognized brand they do not allow PPC bidding on their name or variations. Below is a full outline of the dos and donts of the affiliate program.

We are not accepting coupon site at this time.

Brand & Keyword policy

Lyle & Scott is recognized worldwide and we must protect our brand to ensure that we continue to be one of leading clothing brands in the world. Because of this our Keyword and branding policy is restrictive.

We encourage Lyle & Scott affiliates to conduct their own PPC campaigns but in order to qualify as a Lyle & Scott affiliate, we do ask you to adhere to the guidelines below:

• Do not link directly to the Lyle & Scott Shop website, or use an URL redirect to take the customer directly to the Lyle & Scott Shop website from a PPC advert.

• Do not bid on the keyword ‘Lyle & Scott’, ‘Lyle & Scott shop’, Lyle and Scott or any misspelling of ‘Lyle & Scott’ e.g. lysescot, Lyle N Scott, scott and Lyle etc

• Do not bid on any keyword phrase containing the keyword ‘Lyle and Scott’ or any misspelling of Lyle & Scott e.g. www.LyleandScott.co.uk, www.Lyleandscottshop.com, www.Lylescottdirect.com, www.UKLyleandscott.com, www.LyleScott.co.uk, etc

• Do not appear under any keyword or phrase containing the keyword ‘Lyle & Scott’ or any misspelling of Lyle & Scott

• Do not display the keyword ‘Lyle & Scott’ or “Lyle and Scott’ in your ad copy

• Do not buy, own or bid on any domain names with the word ‘Lyle & Scott’, ‘Lyle and Scott’ or misspellings of ‘Lyle & Scott’ in the URL. For example, wwwLyleScott.com.

• Do not display Lyle & Scott products on Google Product Search (previously Froogle™) as we have our own feeds in place.

• Do not conduct any form of typosquatting. Typosquatting is a form of cybersquatting which directs a person to a false website when they enter a misspelling of the intended website. For example, www.LyleScotts.co.uk, www.LyleandScot.com

• Do not include Trademarks or miss spellings in the subfolders of your URL structure e.g. www.affiliatesite.com/LyleandScott

• Do not include Trademarks or miss spellings in the subdomain of your URL structure e.g. LyleandScottshop.affiliatesite.com

• Whilst we understand that many affiliates are experts in search engine optimization we ask you not to specifically target Lyle & Scott or our trademarks, if you appear on the 1st page of one of the main search engines we ask that you do not promote any discounts or offers in the Meta Title of your page. e.g. ‘Save money on Lyle & Scott.’ Or ‘Lyle & Scott discount’

The LyleandScott.com USA Affiliate Program is being run through Shareasale.com affiliate network merchant ID 35032

This program is being managed by TheNoiseFarmInc.com

Its 2012 and lots of new projects coming up

Affiliate Program Advice — Wed, 18 Jan 2012 20:47:11 +0000

Ignore the wars in 2012, ignore the doomsday clock and other end of the world events just settle down with your computer, hot coffee and draw the curtains, the world will not end on my watch, I’m far too busy!

We started the new year with four new projects, the launch of Lyle&Scott US affiliate program, LoveHoney.com (USA) affiliate program and we have two new fashion clients coming your way. We are working on a music project and merchant driven platform to increase their sales. We even are entering into the film world, oh yes indeed.

Top merchants affiliate programs for us for last year were CityChicOnline.com, LoveHoney.co.uk and associated brands,AtticusClothing.com,IsabellaOliver.com

Top affiliate Networks for us last year were PaidOnResults.com, Affiliatewindow.com, LinkShare.com and Shareasale.com

So happy New Year to you all and we hope you had a great start to 2012

From all of us here and over there

Happy Christmas everyone

Affiliate Program Advice — Sun, 25 Dec 2011 01:16:06 +0000

And a Happy New Year!

Affiliates are you still making residual income that you will never see?

Affiliate Program Advice — Sun, 25 Dec 2011 01:15:32 +0000

So this is Christmas and a New Year about to begin. I was feeling a bit nostalgic for the old websites I had started many years ago as I set out on my journey to discover what being an affiliate entailed. I came across a website that was still being hosted and loads of cached pages from google pertaining to other websites which I thought had been long gone. To my surprise, quite a few of the pages were still live and lots of my affiliate links were still working. Some links still pointed to a merchants site and whist the deep links to products went to an echo of what the merchant sold at the time, some merchants were savvy enough to display “Sorry this product is no longer in stock” or words to that effect. I then tried to trace the links back to the Affiliate Networks that I had joined back in the day and tried to log in using combinations of all user names and passwords that I had used. Cj.com had suspended my account for inactivity yet a lot of the merchants I had been promoting are still active today, could they still be making money from my referred links? Probably!

We seldom see articles written about the income affiliate networks and merchants get that the affiliate will never see any residual income from.
Food for thought?

Reaching international customers

Affiliate Program Advice — Fri, 16 Dec 2011 19:07:46 +0000

If you can ship and sell products abroad and want to increase your overseas customer database, then talk to us about international affiliate marketing. We have clients from all over the world that have hired us to build their company brand, acquire new customers (both consumers and business to business) in their home territory and abroad.

Affiliate marketing for online retailers is just one type of service we can provide, drop us a line to find out what other services we can provide.

Maybe the idea of selling your products abroad is just too scary or you cant get your head around the product fulfillment or customer care issues. We have all the information you need to get going. We are located in the UK and USA, sister company is TheNoiseFarmInc.com

With our friendly staff and layman’s term approach, we can help you now.
Still unsure look what some of our clients are saying CityChicOnline.com, AtticusClothing.com, LyleandScott.com, lovehoney.com testimonials

LoveHoney.com buys the brand CoCo de Mer

Affiliate Program Advice — Tue, 22 Nov 2011 01:11:27 +0000

LoveHoney.com buys the brand CoCo de Mer

We were delighted to hear that LoveHoney.com has acquired the brand CoCo de Mer. The sale comes quickly after their purchase of BeCheeky.com.

The business, which markets itself as an up market, ethical sex shop, selling lingerie, toys, whips and even crockery has two shops in Britain: in Covent Garden and Brompton Cross in London, and one in Los Angeles. Its customers include Brad Pitt and Angelina Jolie. Read more

BeCheeky.com Affiliate Program Why Join?

Affiliate Program Advice — Wed, 02 Nov 2011 18:28:18 +0000

BeCheeky.com is the fun and flirty lingerie store that helps women look great and feel even better. We started with a small range of fun but sexy thongs and G-strings and have since evolved into the expansive site you see today – our wide range of must-have lingerie sets, bras, knickers, boyshorts, corsets and basques ensures there’s something for all tastes and all pockets.

BeCheeky delivers great conversions by offering customers:

A fabulous range of flirtatious and fun lingerie, including stylish and unique designs you won’t find in high street stores, and all at affordable prices!
An increasing range of items that are hard to find on the high street or at other online retailers
Safe and Secure Shopping
Discreet, Fast and FREE UK Delivery
Outstanding Customer Care
Free 30 Day Returns – if you don’t like your purchase for any reason, our free UK returns policy mean you can have a refund or replacement for up to 30 days from your purchase date!

Why you should promote BeCheeky:

A very generous 10% commission for accumulative sales under £1,000
Rising to an amazing 15% for sales over £1,000
Fantastic 120-day cookies to help you get that sale
Automatically updated product feeds
Industry standard size banners (but if you need more, let us know!)
Dynamic content links
30 day validation period on sales
Excellent conversion rates helped by our free delivery and returns
Average order value £35
Low level of returns (even with our free returns policy)
High level of repeat purchases
Tons of special offers and promotions, plus check out our best sellers for our top selling products that are just flying off the shelf!
Regular weekly affiliate newsletters with tips, news and all the latest offers
Program managed by affiliateprogramadvice.com
Dedicated affiliate manager, just contact Catherine at affiliateprogramadvice.com
We’re here to help, so if you need anything just give us a shout!

Demographics

60% female, 40% male – apart from November to February when this split reverses, with men typically buying lingerie as Christmas and Valentine’s gifts.
Customers are generally aged between 20-45, with 25-35 year olds making up the second largest proportion of orders.

Click here To Join the BeCheeky.com affiliate Program

UK Internet Retailing Conference 4th October 2011 in Hammersmith

Affiliate Program Advice — Thu, 29 Sep 2011 18:57:23 +0000

This is the event not to be missed by anyone in any aspect of Internet Retailing. This is a must and we guarantee anyone who attends will walk away knowing so much more about what it takes to be an internet retailer.

When: 4th October 2011

Where: Novotel London West
1 Shortlands
Hammersmith
International Centre
Hammersmith
W6 8DR
LONDON
UNITED KINGDOM

The Work Shops

The Exhibitors

The cost
Conference delegate £495 plus VAT
Conference DELEGATE – attend any presentation including the Keynote session, 3 Tracks, Workshops, Lunch, 2 Coffee breaks , post event cocktails & free access to post event website full AV & slides, video of ALL presentations. Price £495.00

Visitors FREE
To access the exhibition area and attend any workshops, in our opinion this option is a bargain!
Register

For full information go here
http://screenevents.co.uk/IR2011/index.html#

Lovehoney has the first daytime sex toy TV ad in the UK!

Catherine Dunn — Thu, 29 Sep 2011 18:43:14 +0000

We’re so excited because Lovehoney’s first ever television ad airs next week in the UK, kicking off their brand new campaign to encourage everyone to ‘Live a Sexier Life’. It’s also the very first time that a sex toys advert has been approved for daytime TV in the UK, previously these have not appeared before the 9pm watershed. So that makes Lovehoney’s ad a real groundbreaker in terms of the nation’s attitude to sex and pleasure! The ad is already attracting lots of interest in the media with articles in both the Daily Mail and Telegraph this week, plus there’s been loads of debate about the ad in comments sections like here on AOL Lifestyle, on Twitter and in blogs.

If you want to see what all the fuss is about, then make sure you watch ‘The Kiss’ TV ad on Youtube! A Lovehoney spokesman has compared their new ad to the famous Gold Blend adverts in the 1980s but “with added desire”! We think it’s a terrific ad, subtle and sexy, and we loved it! There’s no doubt that the ad is going to generate loads of interest and clicks for Lovehoney, so affiliates should make sure they’re promoting it. Affiliates can also make use of the fab matching creative for Lovehoney’s ad campaign to help push up conversions and they’ll find this available on their affiliate network in the usual way. Plus of course affiliates can also make use of Lovehoney’s TV ad from Youtube!

If you want to let Lovehoney know what you think about their new ad, you can leave a comment on their blog or tweet them @Lovehoney with the hashtag #TheKiss. Exciting times indeed at Lovehoney!

If you have haven’t already signed up to the Lovehoney affiliate program then don’t waste any time in joining up! LoveHoney is the UK’s leading online adult retailer with lots of great offers that are constantly updated, low prices, and free UK delivery and returns. There’s a very generous 16-21% commission structure and 120 day cookies and you can sign up to the program here!

A4uExpo The UKs No 1 Affiliate Marketing Conference October 18th & 19th October 2011

Affiliate Program Advice — Thu, 29 Sep 2011 18:22:21 +0000

Location: Hilton Metropole, London

Get full details here
http://www.a4uexpo.com/london