• Home
  • Reaching international customers
  • What is it?
  • About Us
  • Our Services – Contact us today
  • Meet the Founders
  • Clients
  • Testimonials
  • Contact Us

Meet the Founders

Jessica Luthi – Founder
Her career started in Fleet Street at the age of sixteen as archivist and runner for Central Press Photo Library. Jessica entered the world of offline loyalty marketing in 1997 working for Classic FM’s “The listeners club” and the out sourced Mercedes Life & Style loyalty rewards program. It was here that Jessica first realised that new customer acquisitions could be obtained by using a new medium called “The internet”. It was also at this time that Jessica discovered that loyalty marketing was already happening online and in the US and its name was Affiliate Marketing.

In December 1999, Jessica joined UKAffiliates.com and can claim to be at the birth of Affiliate Marketing in the UK. In Sep 2000, Jessica joined Affiliatewindow.com then in March 2002 became ASOS.com affiliate manager. In 2005, Jessica became an independent affiliate marketing consultant and now is head of a growing and thriving business.

Jessica has written and co-produced a number of white papers and was instrumental in bringing AffiliateSummit.com, one of the largest US affiliate marketing conferences, to the UK.

It’s no secret that Jessica is controversial and fairly outspoken and her no nonsense approach to online businesses can be a bitter sweet experience. “Its simple, you want to make money right? Then you need to listen and forget what you think you know or have been told and be prepared to listen, learn and implement. There is no magic wand it’s hard graft and both parties need to be committed, end of the day, if you don’t make money… neither do we!”.

Fashion Brands Jessica has and is working with, ASOS.com,Yukka.co.uk, AtticusClothing.com,CityChicOnline.com,BooHoo.com,IsabellaOliver.com,FunMuM.com,Urban Outfitters,Love Honey,Lyle and Scott, The Otto Group, Urbanity, Criminal Damage, BadBoyMMA.com and many more

Received the vote for being the number 20 of the most influential people in fashion in the UK

Jessica moved to California in 2009 and set up the US company The Noise Farm Inc

When not at the computer, Jessica can be found travelling and reading and talking to dead people, may not be as one-sided as one may think. As an avid history buff the quest to find answers about the past is where Jess lives and to quote “Sometimes the dead are more interesting then the living, in order to make sense of our present and help predict the future, we need to know and understand what got us here and what makes us tick. Social networking is nothing new, neither are trends and analytics have been around for centuries, the internet is just another way of measuring human behaviour only the data is more accurate”.

……………………………………………………………………………………………………

Catherine Dunn – APA Coordinator and organic Search consultant

Catherine has been working at Affiliate Program Advice for over a year assisting with the Redsave and LoveHoney affiliate programs, helping affiliates with website copy, affiliate management and blogging for some of our clients.

Catherine worked in business development for a number of years (within the charity sector of one of the major international banks) dealing with marketing, advertising and putting together written proposals for new charity clients. She launched an online IT consultancy company gwycon.com in 2006 to help clients with designing and launching websites, and is skilled at web copy, web design and organic seo. As well as having honed her skills at blogging and advanced excel! Catherine has also recently launched a math coding forum for all math geeks out there to share and exchange information! mathcoders.com

In Catherine’s spare time she is developing an IT training website in the hopes of putting to good use all those years of training colleagues when she worked in the financial sector! The website will offer customised video training to suit individual client needs. As well as more general IT training that individuals can download for free, or subscribe to. vercana.com

Search

Archives

  • January 2012
  • December 2011
  • November 2011
  • September 2011
  • March 2011
  • February 2011
  • January 2011
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006
  • April 2006
  • March 2006
  • January 2006

Categories

  • Affiliate Box
  • Affiliate Network specific
  • AffiliateProgramAdvice.com Clients
  • Dark Side of THE NET
  • E-Consultancy
  • General Thoughts
  • Industry Events General
  • Merchant Tips
  • Resources as endorsed by AffiliateProgramAdvice.com
  • Recent Posts

    • LyleandScott.com USA Affiliate Program now live
    • Its 2012 and lots of new projects coming up
    • Happy Christmas everyone
    • Affiliates are you still making residual income that you will never see?
    • Reaching international customers
  • Topics

    • Affiliate Box
    • Affiliate Network specific
    • AffiliateProgramAdvice.com Clients
    • Dark Side of THE NET
    • E-Consultancy
    • General Thoughts
    • Industry Events General
    • Merchant Tips
    • Resources as endorsed by AffiliateProgramAdvice.com
  • Archives

    • January 2012
    • December 2011
    • November 2011
    • September 2011
    • March 2011
    • February 2011
    • January 2011
    • November 2010
    • October 2010
    • September 2010
    • August 2010
    • July 2010
    • June 2010
    • May 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
    • December 2008
    • November 2008
    • October 2008
    • September 2008
    • August 2008
    • July 2008
    • June 2008
    • May 2008
    • April 2008
    • March 2008
    • February 2008
    • January 2008
    • December 2007
    • November 2007
    • October 2007
    • September 2007
    • August 2007
    • July 2007
    • June 2007
    • May 2007
    • April 2007
    • March 2007
    • February 2007
    • January 2007
    • December 2006
    • November 2006
    • October 2006
    • September 2006
    • August 2006
    • July 2006
    • June 2006
    • May 2006
    • April 2006
    • March 2006
    • January 2006
  • APA Blogroll

    • Affiliate Marketing According to Firuze
    • Affilicon
    • Chris Bishop
    • Chris Frost
    • Clarke Duncan
    • Darrell Freeman
    • Doug Scott
    • E-Consultancy Blogg
    • Eric Nagel
    • Fraser Edwards
    • Geno Prussakov
    • Internet Marketing Blogs
    • James Little
    • Jason Dale
    • Joe Connor
    • John Lamerton
    • Keith Bond
    • Kieron Donoghue
    • Lee McCoy
    • Matt Wood
    • mediastarz
    • Murray Newlands – its all about the traffic
    • Nadeem Azam
    • Paul Smith
    • Paul Wheatley
    • Paul Wright
    • Peter Bordes & Co.
    • Search engine watch
    • Shane Robinson
    • Shawn Collins
    • Stephen Pratley
    • The Noise Farm Inc
    • WickedFire.com
  • APA Navigation

    • Reaching international customers
    • What is it?
    • About Us
    • Our Services – Contact us today
    • Meet the Founders
    • Clients
    • Testimonials
    • Contact Us
  • Home
  • Reaching international customers
  • What is it?
  • About Us
  • Our Services – Contact us today
  • Meet the Founders
  • Clients
  • Testimonials
  • Contact Us


Copyright 2008 - Affiliate Program Advice | All rights reserved | Powered by Studio3k.com