Meet the Founders
Jessica Luthi – Founder
Her career started in Fleet Street at the age of sixteen as archivist and runner for Central Press Photo Library. Jessica entered the world of offline loyalty marketing in 1997 working for Classic FM’s “The listeners club” and the out sourced Mercedes Life & Style loyalty rewards program. It was here that Jessica first realised that new customer acquisitions could be obtained by using a new medium called “The internet”. It was also at this time that Jessica discovered that loyalty marketing was already happening online and in the US and its name was Affiliate Marketing.
In December 1999, Jessica joined UKAffiliates.com and can claim to be at the birth of Affiliate Marketing in the UK. In Sep 2000, Jessica joined Affiliatewindow.com then in March 2002 became ASOS.com affiliate manager. In 2005, Jessica became an independent affiliate marketing consultant and now is head of a growing and thriving business.
Jessica has written and co-produced a number of white papers and was instrumental in bringing AffiliateSummit.com, one of the largest US affiliate marketing conferences, to the UK.
It’s no secret that Jessica is controversial and fairly outspoken and her no nonsense approach to online businesses can be a bitter sweet experience. “Its simple, you want to make money right? Then you need to listen and forget what you think you know or have been told and be prepared to listen, learn and implement. There is no magic wand it’s hard graft and both parties need to be committed, end of the day, if you don’t make money… neither do we!”.
Fashion Brands Jessica has and is working with, ASOS.com,Yukka.co.uk, AtticusClothing.com,CityChicOnline.com,BooHoo.com,IsabellaOliver.com,FunMuM.com,Urban Outfitters,Love Honey,Lyle and Scott, The Otto Group, Urbanity, Criminal Damage, BadBoyMMA.com and many more
Received the vote for being the number 20 of the most influential people in fashion in the UK
Jessica moved to California in 2009 and set up the US company The Noise Farm Inc
When not at the computer, Jessica can be found travelling and reading and talking to dead people, may not be as one-sided as one may think. As an avid history buff the quest to find answers about the past is where Jess lives and to quote “Sometimes the dead are more interesting then the living, in order to make sense of our present and help predict the future, we need to know and understand what got us here and what makes us tick. Social networking is nothing new, neither are trends and analytics have been around for centuries, the internet is just another way of measuring human behaviour only the data is more accurate”.
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Catherine Dunn – APA Coordinator and organic Search consultant
Catherine has been working at Affiliate Program Advice for over a year assisting with the Redsave and LoveHoney affiliate programs, helping affiliates with website copy, affiliate management and blogging for some of our clients.
Catherine worked in business development for a number of years (within the charity sector of one of the major international banks) dealing with marketing, advertising and putting together written proposals for new charity clients. She launched an online IT consultancy company gwycon.com in 2006 to help clients with designing and launching websites, and is skilled at web copy, web design and organic seo. As well as having honed her skills at blogging and advanced excel! Catherine has also recently launched a math coding forum for all math geeks out there to share and exchange information! mathcoders.com
In Catherine’s spare time she is developing an IT training website in the hopes of putting to good use all those years of training colleagues when she worked in the financial sector! The website will offer customised video training to suit individual client needs. As well as more general IT training that individuals can download for free, or subscribe to. vercana.com
