{"id":165,"date":"2007-04-28T13:19:00","date_gmt":"2007-04-28T18:19:00","guid":{"rendered":"http:\/\/69.80.208.152\/affiliateprogramadvice\/?p=165"},"modified":"2008-02-21T21:11:42","modified_gmt":"2008-02-22T02:11:42","slug":"redsavecom-no-google-cart-for-us","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2007\/04\/28\/redsavecom-no-google-cart-for-us\/","title":{"rendered":"RedSave.com No google Cart for us"},"content":{"rendered":"

Say they will not be using google cart, to quote Jon Bell and his concerns…<\/span>“I only see Google checkout as a lure for Google to get more people using ad words\u2026\u2026. Everyone thinks that selling online is easy and you will make a fortune overnight, so they all want a go, but they hit a stumbling block initially as they can\u2019t easily take peoples cards etc and process payments \u2013 now Google comes along, puts its brand behind a payment system that is free and easy to use \u2013 has no stigma attached to it (like Paypal etc has), so all these wannabe merchants think its great and see it as the key to untold riches.<\/p>\n

They set up their site, sign up with Google checkout and wait for the money to roll in! They think it is a fool proof income generator and of course no one is going to question Google security so all the punters are lining up when they see the Google checkout sign on the site \u2013 but hang on, the potential customers don\u2019t know that the site takes Google checkout until they get there (so no real benefit in having the Google Checkout if no one knows about it) \u2013 but wait up, Google have kindly put a nice logo on ad words for all to see when searching on keywords!
\nThe obviously savvy new merchant thinks, I will stick some money into PPC (don\u2019t worry though you are bound to make it back within minutes!), they bid on the keywords for their site, every time their new ad shows up the nice Google Checkout logo will show; the ad will stand out, the customer will feel safer and the merchant will make a fortune! (well that\u2019s how Google wants you to think!)<\/p>\n

So what does Google end up with, thousands of new merchants springing up over night to use the Google checkout (as the only real payment system they can use!), lots of new wet behind the ears marketers who will think PPC is great and they cant lose, so pump their savings in, (just so everyone can see their new shiny logo standing out!) \u2013 higher bid prices and more money as the new merchants overbid and don\u2019t understand how it all really works!<\/p>\n

What the don\u2019t think about is,<\/p>\n

1) If everyone has Google checkout then over a period of time every advert will show the logo \u2013 losing its uniqueness
\n2) Problems will occur with Google and lack of phone support etc and standard responses to all questions will mean that customers will start to treat Google checkout like Pay pal and the trust factor will be lost
\n3) Google are only doing this to up sell Ad words and increase bid prices in competitive areas (affecting established merchants)
\n4) Google are also doing this to gain valuable data on product sales and sales pattern trends \u2013 imagine how much that data is worth!
\n5) If Google want to keep your money for any reason \u2013 they will! (leaving you out of pocket)
\n6) If Google want to keep your money and not pay you \u2013 they will! (leaving you out of pocket)
\n7) If Google want to refund your customers without consulting you as they have had a customer emailing complaining about an aspect of your service or product (like Pay Pal do all the time), they will! (leaving you out of pocket)”<\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Say they will not be using google cart, to quote Jon Bell and his concerns…“I only see Google checkout as a lure for Google to get more people using ad words\u2026\u2026. Everyone thinks that selling online is easy and you will make a fortune overnight, so they all want a go, but they hit a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/165"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":0,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}