{"id":173,"date":"2007-05-04T06:10:00","date_gmt":"2007-05-04T11:10:00","guid":{"rendered":"http:\/\/69.80.208.152\/affiliateprogramadvice\/?p=173"},"modified":"2008-02-21T18:26:04","modified_gmt":"2008-02-21T23:26:04","slug":"a-blast-from-the-past","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2007\/05\/04\/a-blast-from-the-past\/","title":{"rendered":"A blast from the past"},"content":{"rendered":"<p><span style=\"font-size: 85%; font-family: arial\">Who remembers Boo.com<br \/>\nFashion and cosmetics portal? Got hit by the dot.com crash in 2000<br \/>\n(in the style of Carol Anne Freeling) \u201cThey\u2019re back\u201d.<\/span><span style=\"font-size: 85%; font-family: arial\"> <\/span><a href=\"http:\/\/www.boo.com\"><span style=\"font-size: 85%; font-family: arial\">Boo.com<\/span><\/a><span style=\"font-size: 85%; font-family: arial\"> is now a travel portal tapping into the social networking frenzy.<\/span><span style=\"font-size: 85%; font-family: arial\"><\/p>\n<blockquote><p><span style=\"font-size: 85%; font-family: arial\">\u201cRay Nolan, chief executive of WRI, said: \u201cTravel is<br \/>\nabout great experiences, and that should start with the planning and selection<br \/>\nprocess.<br \/>\n\u201cWe\u2019ve taken the key components required to make the perfect choice<br \/>\nand put them together in one site. With Boo.com, we\u2019ve really tried to tie the<br \/>\nbest the web has to offer with a memorable and fun brand. There\u2019s no site like<br \/>\nit.\u201d Source Mad.co.uk<br \/>\n<\/span><a href=\"http:\/\/www.mad.co.uk\/articles\/article.aspx?uiNavigationItemID=d8f9fd23-813a-47b2-9696-31d9ca23a265&amp;uiArticleID=abf3587d-9d1c-445e-8cdb-48ee19a4f243\"><span style=\"font-size: 85%; font-family: arial\">http:\/\/www.mad.co.uk\/articles\/article.aspx?uiNavigationItemID=d8f9fd23-813a-47b2-9696-31d9ca23a265&amp;uiArticleID=abf3587d-9d1c-445e-8cdb-48ee19a4f243<\/span><\/a><\/p><\/blockquote>\n<p><\/span><span style=\"font-size: 85%; font-family: arial\">I rather like what they have done, you are able to interact with people who have been to the places around the world that you want to go to.<\/span><span style=\"font-size: 85%; font-family: arial\">But I have to ask myself the question how does this differ from <a href=\"http:\/\/www.lonelyplanet.com\/\"><span style=\"font-size: 85%; font-family: arial\">LonelyPlanet<\/span><\/a><span style=\"font-size: 85%; font-family: arial\"> or <\/span><a href=\"http:\/\/www.tripadvisor.com\/\"><span style=\"font-size: 85%; font-family: arial\">tripadvisor.com<\/span><\/a><\/p>\n<p><\/span><span style=\"font-size: 85%; font-family: arial\">The travel sector is saturated online and there is no shortage on information about the destinations people are heading to. So how are they different, what are they doing that is unique. They have had years in which to come up with a great new idea, I see they have used a branding agency, so we can assume they have money to throw away again. (cheap shot)<\/span><span style=\"font-size: 85%; font-family: arial\">New Boo, its all about getting the info from the horses mouth, rather then scroll through lots of reviews and posts, it\u2019s one person that you can speak to. But social networking is not new, neither are travel reviews.<\/p>\n<p>Well I guess it\u2019s a good use of all those email addresses they aquired in the boo m days<\/p>\n<p>Jury is out on this one.<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who remembers Boo.com Fashion and cosmetics portal? Got hit by the dot.com crash in 2000 (in the style of Carol Anne Freeling) \u201cThey\u2019re back\u201d. Boo.com is now a travel portal tapping into the social networking frenzy. \u201cRay Nolan, chief executive of WRI, said: \u201cTravel is about great experiences, and that should start with the planning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/173"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}