{"id":217,"date":"2007-07-02T05:36:00","date_gmt":"2007-07-02T10:36:00","guid":{"rendered":"http:\/\/69.80.208.152\/affiliateprogramadvice\/?p=217"},"modified":"2008-02-21T18:07:01","modified_gmt":"2008-02-21T23:07:01","slug":"dmg-aquires-two-digital-agencies-for-12-million","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2007\/07\/02\/dmg-aquires-two-digital-agencies-for-12-million\/","title":{"rendered":"DMG aquires two Digital Agencies for \u00a312 million"},"content":{"rendered":"<p><span style=\"font-family: arial\">Digital Marketing Group (DMG), the digital direct marketing group headed by former Euro RSCG chairman Ben Langdon (pictured), has bought two digital agencies for \u00a312m as it continues its &#8220;buy and build&#8221; development strategy.<\/span><span style=\"font-family: arial\">The group has acquired full-service digital agency Graphico New Media for \u00a38.6m and Hyperlaunch New Media, a digital creative marketing agency, for \u00a33.5m.<\/p>\n<p>Langdon, DMG chief executive, says: &#8220;The businesses will bring new expertise and skills into the group and complement further our specialist digital marketing offering.&#8221;<\/p>\n<p>Graphico was established in 1990 and specialises in website design, mobile marketing and e-commerce. Its clients include PepsiCo, Universal, Bacardi-Martini and the BBC. Bristol-based Hyperlaunch works across creative advertising, online PR and &#8220;buzz marketing&#8221; with clients including Universal Music, Samsung and Warner Bros.<br \/>\nDMG is seeking agencies across online marketing, traditional direct marketing and database marketing. Earlier this year DMG bought digital agency Cheeze and data specialist Jaywing for \u00a324m. (<a href=\"http:\/\/www.marketingweek.co.uk\/item\/56931?nl=BN&amp;ln=07020701\"><span style=\"font-family: arial\">Source Marketing Week<\/span><\/a><span style=\"font-family: arial\">)<\/span><br \/>\n<span style=\"font-family: Arial\"><\/span><br \/>\n<span style=\"font-family: Arial\">Hey Philip L, who&#8217;s a clever boy then, you have come a long way &#8211; Well deserved mate \ud83d\ude42<br \/>\n<\/span><\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Group (DMG), the digital direct marketing group headed by former Euro RSCG chairman Ben Langdon (pictured), has bought two digital agencies for \u00a312m as it continues its &#8220;buy and build&#8221; development strategy.The group has acquired full-service digital agency Graphico New Media for \u00a38.6m and Hyperlaunch New Media, a digital creative marketing agency, for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/217"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":0,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}