{"id":250,"date":"2007-09-04T02:35:00","date_gmt":"2007-09-04T07:35:00","guid":{"rendered":"http:\/\/69.80.208.152\/affiliateprogramadvice\/?p=250"},"modified":"2008-02-19T16:08:17","modified_gmt":"2008-02-19T21:08:17","slug":"can-we-rely-on-affiliates-to-be-so-adaptable","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2007\/09\/04\/can-we-rely-on-affiliates-to-be-so-adaptable\/","title":{"rendered":"Can we rely on affiliates to be so adaptable"},"content":{"rendered":"

I received an email from an old acquaintance who invested in three online internet shops, he was fairly demoralized about affiliate marketing today, having been there right at the beginning when it all started. He asked me \u201cwhat happened to affiliate marketing, when did it become 70% ppc driven?\u201d My reply to him was that when PPC first emerged, we all assumed affiliates were working on the long tail (their websites for organic seo and value added content) but could tap into immediate revenue whilst they worked on their sites. We assumed that affiliates were looking at their future in terms of business longevity. Some did exactly this and are reaping the benefits, today.PPC short term, content long term.<\/span>If this trend continues, and we can assume the networks derive most of their profits from ppc, then this concerns me a little. As more and more merchants implement ppc restrictions, today its no bidding on the name, tomorrow it will be no bidding at all, what happens the day after tomorrow?. There is no doubt that this is happening already, so where will this leave the affiliate in the months and years to come? Can we rely on affiliates to be so adaptable as to find other routes? Some maybe, those that can squeeze through the gaps and have forethought. <\/span>
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\nThe longevity of affiliate marketing is reliant upon good sound affiliate business models that provides their traffic with something a little different, unique even, what started in this vein seems to be fast disappearing and affiliates who shouted about spyware or shouted about other affiliates unethical practices, some seem to have lost their way in their efforts to keep their heads above water, is this indicative of the state of affiliate marketing today?<\/span>If networks revenue is derived from mostly PPC and more and more merchants switch off to affiliates doing PPC, where will this leave the networks? Im not surprised that some affiliate networks are competing against affiliates, Im not surprised that some networks are slowly moving towards a traditional bespoke media agency, perhaps they see the writing on the wall?<\/p>\n

Id like to point you to a very interesting post written by Matthew Wood on the topic of Content<\/a>, he starts “A few years ago content was king…..”.<\/p>\n

There are many more of us who are thinking a long the same lines too.<\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I received an email from an old acquaintance who invested in three online internet shops, he was fairly demoralized about affiliate marketing today, having been there right at the beginning when it all started. He asked me \u201cwhat happened to affiliate marketing, when did it become 70% ppc driven?\u201d My reply to him was that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/250"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}