{"id":329,"date":"2008-04-02T07:44:24","date_gmt":"2008-04-02T12:44:24","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2008\/04\/02\/paid-search-agency-vs-affiliates\/"},"modified":"2008-04-02T11:48:03","modified_gmt":"2008-04-02T16:48:03","slug":"paid-search-agency-vs-affiliates","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2008\/04\/02\/paid-search-agency-vs-affiliates\/","title":{"rendered":"Paid Search, Agency Vs Affiliates"},"content":{"rendered":"

Paid search how hard can it be? Well if your not on top of it all the time and if you don\u2019t know the difference between broad matching and an affiliate bidding on your name (yes affiliate’s get accused of this all the time, easy to point the finger when in doubt of your own kowledge, your affiliate network should have the technology in place to assist), why don\u2019t you just drop us an email and we will get our experts on the case, yeah it may set you back a few quid (research, time and reporting) but what you get in return may just save your business potentially thousands. If in doubt about paid search, don\u2019t wander around in the fog, get sound sensible advice from the people who do this every day of their lives, we have so many trusted partners all willing to give you some real and impartial advice, <\/span><\/p>\n

FREE E-Consultancy round table report is now out\u2026
\nHaving read it, its like pulling a warm blanket about you on a cold day, very comforting indeed. The harsh reality is of course lots of SMES have a hard time just trying to juggle day to day logistics, marketing and all the other daily chores of running on line business and throw paid search into the mix could induce a heart attack. There is a real world of small to medium businesses out there that don\u2019t have the budgets to invest in agencies and from our experience paid search agencies vary from the pretty good to blindingly appalling. On a personal note, I have always maintained that Id rather invest in affiliates doing ppc that\u2019s if you want \u201cmore bang for your buck!\u201d Big brands also need to look at affiliates a little bit more closely, it\u2019s a simple metric, Agency budget, poof gone, campaign stops, all back to square one or affiliates who front the costs and only get paid a commission when a sale or lead is made. Why are there so many affiliates giving up the day job and now doing ppc who used to be part of a paid search agency? I love this town!<\/span><\/p>\n

Snippets from the E-consultancy report below or download the Free Paid Search Round Table report<\/a><\/p>\n