Google still dominates, yahoo is climbing a little and doubts if MSN can close the gap. E-consultancy.com have just released a new report which makes for very interesting reading, a few tasty morsels\u2026<\/p>\n
More than 1,000 respondents took part in this survey, making it the most authoritative study of its kind about this fast-evolving marketplace.<\/p>\n
\u201cThe percentage of organisations using Yahoo!\u2019s paid search platform has climbed from 45% last year to 49%. The proportion of advertisers using Microsoft\u2019s platform has dropped slightly from 33% last year to 30% this year.\u201d<\/em><\/p>\n "9% of companies surveyed are spending more than \u00a31 million annually on paid search"<\/em><\/p>\n \u201cGregoriadis added: \u201cAs separate entities, Yahoo! and Microsoft are struggling to make significant inroads into Google\u2019s seemingly impregnable position.\u201d<\/em><\/p>\n The research also found that 89% of search advertisers rate Google as the best for return on investment and, identically, 89% of company respondents rate Google as the best for quality of traffic. Google is even more dominant for its management tools. An overwhelming 94% of client-side advertisers and 91% of agencies said that Google was the best in this regard"<\/em><\/p>\n Down load a sample of The UK Search Engine Marketing Report<\/a> or for the full report from E-Consultancy.com<\/a><\/p>\n My thoughts are, evidence shows that MSN & Yahoo, whilst indeed they don\u2019t have volume, for some merchants, they can yield a better conversion, indeed Yahoo came in as No 2 for next best converting engines. Whist this report is UK it would be intersting to see a US comparison re MSN and Yahoo. I would be asking the question how many people are seriously investing into other search engines to complement their google efforts. \u201cGoogle\u2019s seemingly impregnable position\u201d The concerns I have and still have is that far too much investment into the one google basket is dangerous for a business and still advocate not putting all your eggs into the one google basket all that data about your business, would you hand the keys to your safe to a complete stranger?
\n "Some 77% of UK company respondents are based in the UK"<\/em><\/p>\n
\nAlso some food for thought, what\u2019s your plan B if google died tomorrow?<\/p>\n