{"id":5330,"date":"2019-04-27T12:45:36","date_gmt":"2019-04-27T19:45:36","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/?p=5330"},"modified":"2019-04-27T12:45:37","modified_gmt":"2019-04-27T19:45:37","slug":"basic-terminology","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2019\/04\/27\/basic-terminology\/","title":{"rendered":"Basic Terminology"},"content":{"rendered":"\n<p><br>Affiliate Software &#8211; Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links. <br><br>Affiliate Networks \u2013 Third party companies that provide affiliate tracking software and have their own aggregated database of affiliates. <br><br>Banner \u2013 Graphic advertisement. <br><br>Brand Bidding \u2013 PPC (see PPC) affiliates using the Merchants name as a key word <br><br>Button \u2013 Small graphic advertisement<br> <br>Commission \u2013 monetary reward given to a publisher for referring a visitor based on visitor action, per sale, per lead, per impression, per click. <br><br>Cookie &#8211; Information stored on a user&#8217;s computer by a Web site so preferences are remembered on future requests. <br><br>CSV.File &#8211; A product feed is a CSV file containing the merchant\u2019s entire product range also known as a data feed<br><br>Dynamic Linking \u2013 Usually a piece of java script that affiliates can place on their website and where by the merchant has control over what is displayed on the affiliate\u2019s website. Less common. <br><br>Hybrid Deal &#8211; Combination of revenue share and CPC, CPM or Tenancy<br><br>Incentive Sites \u2013 Coupon sites, cash back sites, reward sites. <br><br>Linking \u2013 Term used for the link from the affiliate\u2019s website to the merchant\u2019s website or vice versa<br> <br>Links \u2013 Can mean the above or as reference to buttons, banners, text links, product feeds or any graphical content that affiliates can use to display on their website, will have affiliate tracking behind them. <br><br>Merchant &#8211; The advertiser in an affiliate marketing relationship. <br><br>Mobile \u2013 cell phone text ads <br><br>Override commission \u2013 This is a cost, usually a percentage of the total amount of the affiliate commission that affiliates have earned in one full calendar month, affiliate networks charge the merchant. <br><br>PPC \u2013 Pay per click, example Google ad words <br><br>Publisher \u2013 Same as affiliate <br><br>Product Feed \u2013 Also known as a data feed. CSV or XML file containing merchant\u2019s entire product range, see also CSV file <br><br>Return days &#8211; The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor. Also known as cookies. <br><br>Super Affiliate &#8211; An affiliate capable of generating a significant percentage of an affiliate program&#8217;s activity, old term and some what out dated now.<br><br>Text-Link \u2013 Text with a hyperlink behind it. <br><br>True content \u2013 Example bloggers Social Networks \u2013 Facebook as an example.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate Software &#8211; Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links. Affiliate Networks \u2013 Third party companies that provide affiliate tracking software and have their own aggregated database of affiliates. Banner \u2013 Graphic advertisement. Brand Bidding \u2013 PPC (see PPC) affiliates using the Merchants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[182,6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/5330"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=5330"}],"version-history":[{"count":1,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/5330\/revisions"}],"predecessor-version":[{"id":5331,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/5330\/revisions\/5331"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=5330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=5330"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=5330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}