{"id":78,"date":"2006-10-05T05:53:00","date_gmt":"2006-10-05T10:53:00","guid":{"rendered":"http:\/\/69.80.208.152\/affiliateprogramadvice\/?p=78"},"modified":"2008-02-21T20:02:16","modified_gmt":"2008-02-22T01:02:16","slug":"uk-affiliate-marketing-a-buyers-guide-is-out","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2006\/10\/05\/uk-affiliate-marketing-a-buyers-guide-is-out\/","title":{"rendered":"UK Affiliate Marketing (A buyers guide) is out"},"content":{"rendered":"

E-consultancy\u2019s buyer\u2019s guides are the ideal starting place for anybody researching new service providers in interactive market sectors.<\/span>They contain in-depth vendor profiles, to help you quickly evaluate suppliers, as well as market analysis to help you put things into perspective.<\/p>\n

Vendors\/service providers are selected for the report based on a combination of factors, not limited to but including:<\/p>\n

\u00b7 Analysis of capabilities (services \/ products)
\n\u00b7 Clients and Partners
\n\u00b7 Experience (qualifications \/ trade bodies \/ case studies \/ client lists)
\n\u00b7 Expertise (by sector \/ topic),
\n\u00b7 UK status (a UK office is preferred, occasional exceptions are made)
\n\u00b7 Ability to take on and fulfil new projects
\n\u00b7 Recommendations from trusted sources (or anecdotal evidence to the contrary)
\n\u00b7 Google visibility
\n\u00b7 Business model (a high % of turnover should be related to these services)
\n\u00b7 Company website <\/span>
\n<\/span>
\nThe focus of this report is Affiliate Marketing, with an analysis of market trends and challenges, as well as detailed profiles of the leading UK Affiliate Marketing Networks.<\/span>The UK market for affiliate marketing will grow 60% in 2006, breaking through the \u00a32 billion mark to an estimated value of \u00a32.16 billion.<\/p>\n

Our estimate is for the total value of online sales generated by affiliate marketing in the UK this year. This 2006 figure is based on 60% year-on-year growth.<\/p>\n

Trends covered in this guide include:<\/p>\n

Affiliate marketing goes \u2018mainstream\u2019 as clients embrace cost-efficient and low-risk channel.<\/p>\n

Networks seek to differentiate themselves through service and specialisation within increasingly competitive marketplace.<\/p>\n

\u2018Super affiliates\u2019 lead the way in move towards \u2018Affiliate 2.0\u2019.<\/p>\n

Rise in number of merchants using affiliate marketing for lead generation and brand building activity.<\/p>\n

Wider adoption of hybrid payment models, with some publishers charging advertisers on a cost-per-click (CPC) basis and cost-per-mille (CPM) basis as well as cost per acquisition (CPA).<\/p>\n

The guide is intended to be of interest to online retailers and other types of merchants who are considering affiliate marketing for the first time or reviewing their current approach. It will also hopefully be of interest to media agencies, the affiliate networks themselves and also the individual affiliates. <\/span>Download the report here<\/span>
\n<\/a><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

E-consultancy\u2019s buyer\u2019s guides are the ideal starting place for anybody researching new service providers in interactive market sectors.They contain in-depth vendor profiles, to help you quickly evaluate suppliers, as well as market analysis to help you put things into perspective. Vendors\/service providers are selected for the report based on a combination of factors, not limited […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184],"tags":[],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/78"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":0,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}