{"id":865,"date":"2009-03-13T03:43:21","date_gmt":"2009-03-13T08:43:21","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/?p=865"},"modified":"2009-12-01T04:42:49","modified_gmt":"2009-12-01T09:42:49","slug":"us-affiliate-census-2009-significant-findings-uncovered","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2009\/03\/13\/us-affiliate-census-2009-significant-findings-uncovered\/","title":{"rendered":"US Affiliate Census 2009 – Significant Findings Uncovered"},"content":{"rendered":"

The US Affiliate Census sponsored by MediaTrust.com <\/a>and\u00a0produced\u00a0by e-Consultancy<\/a> in association with\u00a0AffiliateProgramAdvice.com has uncovered some very interesting statistics governing the health of affiliate marketing in the United States and moreover, the interaction by US affiliates in the Global Market.<\/p>\n

Christian Blake dvd<\/a><\/p>\n

Affiliate marketing has stepped up a gear with more respondents now declaring they engage in affiliate marketing full time as opposed to part time.\u00a0 Just over half of all affiliate respondents declaring they now devote all their working time within the industry.\u00a0 This is a very significant statistic.\u00a0 It clearly indicates that what ten years ago was regarded as a hobbyist activity and a way of earning a little extra towards the household budget has now progressed and transformed itself into a highly professional and marketing oriented industry.\u00a0 What is extremely significant is that there is still scope for a strong expansion in the industry with 85% of affiliates working from home.\u00a0 This indicates that whilst many affiliates are engaged in full time activity, in terms of numeral quantity regarding commercial interlinking, affiliates are still on the whole small operators in the commercial sectors.\u00a0 It indicates that affiliate marketing has grown from a part time activity over the last decade to a full time commercial prospect for many individuals but that there is still significant room for expansion with affiliates directly employing others as the industry expands further.<\/p>\n

This clear indication that affiliate marketing is growing and that there is significant room for expansion also highlights that there is room for many more individuals to participate in affiliate marketing and that new “blood” to the industry can benefit the merchant and also that existing affiliates can have the interoperability to expand into major companies.<\/p>\n

Nearly a quarter of all affiliates are reporting they are at the lower end of productivity, generating around $50 a month in revenue.\u00a0 Just under a fifth of all affiliates who responded to the survey report conversely that they generate in excess of $50,000 every month in revenue for a merchant.\u00a0 This is a significant figure.\u00a0 What is even more interesting is that more than 32% of affiliates generate $10,000 a month or more for merchants.<\/p>\n

There is an extremely close differential between paid search activity and true content undertaken by affiliates from which affiliates indicate as their priority of importance.\u00a0 More true content is now being generated and this can only strengthen Brand awareness, particularly for smaller merchants wishing to expand into the market place.<\/p>\n

More US affiliates promote UK retailers proportionately than UK affiliates promote US retailers.\u00a0 This clearly indicates particularly amongst established affiliates, a willingness to embrace new markets.\u00a0 98% of US affiliates promote US merchants.<\/p>\n