{"id":989,"date":"2009-05-01T07:55:21","date_gmt":"2009-05-01T12:55:21","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/?p=989"},"modified":"2009-12-04T15:40:35","modified_gmt":"2009-12-04T20:40:35","slug":"uk-affiliate-marketing-sector-worth-more-than-4bn","status":"publish","type":"post","link":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2009\/05\/01\/uk-affiliate-marketing-sector-worth-more-than-4bn\/","title":{"rendered":"UK affiliate marketing sector worth more than \u00a34bn"},"content":{"rendered":"<p>London, May 1, 2009 (source <a href=\"http:\/\/www.e-consultancy.com\">E-Consultancy.com<\/a> <\/p>\n<ul style=\"display:none\">\n<li><a href=\"http:\/\/www.coast2coastnz.com\/?american_gun\">American Gun movie download<\/a><\/li>\n<\/ul>\n<p> )<br \/>\nThe UK affiliate marketing sector will be worth more than \u00a34bn in online retail sales in 2009, according to a report released this week by Econsultancy. <\/p>\n<p>Research published in the Affiliate Marketing Buyer\u2019s Guide 2009 estimates that the market grew by 22% in 2008 to a value of \u00a33.82bn. <\/p>\n<p>According to the report, an estimated \u00a3227m was paid in commissions and fees to affiliate publishers and networks last year as the performance-based advertising model continues to attract advertisers. <\/p>\n<p>According to figures from IMRG and Capgemini, overall UK online retail sales grew by 25% in 2008 to \u00a343.8 billion. The affiliate marketing industry was therefore responsible for nearly a tenth of all online sales during 2008, according to these figures. <\/p>\n<p>Econsultancy\u2019s Research Director, Linus Gregoriadis, said: \u201cBecause it is rooted in performance, affiliate marketing is continuing to prosper as an industry and we believe the affiliate sector will remain at the forefront of e-commerce as it continues to drive a high proportion of online sales. <\/p>\n<p>\u201cAlthough the slashing of marketing budgets and well-documented collapse of companies such as Woolworths has had a negative impact, the increased appetite for performance-based advertising is making up for some of that downside.\u201d <\/p>\n<p><strong>About the Affiliate Marketing Buyer\u2019s Guide<\/strong> <\/p>\n<ul style=\"display:none\">\n<li><a href=\"http:\/\/onepercentpress.com\/?two_weeks_notice\">Two Weeks Notice<\/a><\/li>\n<\/ul>\n<p>The guide is aimed at organisations and businesses trying to understand and select a supplier from within the affiliate marketplace, or who are currently reviewing their activity in this area. It is also relevant for anyone wishing to engage, understand or research the complexities involved in this market.<\/p>\n<p>Affiliate marketing enables advertiser to share revenue with other websites (known as affiliates) which feature ads and content designed to drive traffic to the advertiser\u2019s site. Affiliates receive commission on sales (or leads, or sign-ups). <\/p>\n<p>Affiliate marketing works on a cost-per-acquisition model whereby advertisers only pay when there is a lead or sale. <\/p>\n<p><strong>Key market trends in 2009<\/strong><\/p>\n<p>\u00b7         CPA (cost per acquisition) model goes from strength to strength<\/p>\n<p>\u00b7         Consumers turn to voucher code and cash-back websites<\/p>\n<p> <em style=\"display:none\"><a href=\"http:\/\/www.roadtrade.se\/?valiant\">Valiant movie download<\/a><\/em> \u00b7         Issues surrounding \u201clast-click-wins\u201d become more apparent<\/p>\n<form style=\"display:none\"><a href=\"http:\/\/www.nopantstuesday.com\/?the_ice_harvest\">The Ice Harvest movie<\/a><\/form>\n<p> <strong style=\"display:none\"><a href=\"http:\/\/www.literalmayhem.com\/?memento\">Memento download<\/a><\/strong> \u00b7         Affiliates call for a greater emphasis on transparency &#038; communication across the sector<\/p>\n<p>\u00b7         Publishers develop innovative media methods<\/p>\n<p>\u00b7         More agencies offer affiliate marketing services to clients<\/p>\n<p><strong>Which vendors\/technology platforms are featured in the buyer\u2019s guide?<\/strong><\/p>\n<p> <strong style=\"display:none\"><a href=\"http:\/\/www.emergingwomenleaders.org\/?se7en\">Se7en rip<\/a> <em style=\"display:none\"><a href=\"http:\/\/www.literalmayhem.com\/?the_riddle\">The Riddle full movie<\/a><\/em> <\/strong> The networks profiled are:<\/p>\n<p><a href=\"http:\/\/www.affiliatewindow.com\">Affiliate Window<\/a>, affilinet, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, LinkShare, Online Media Group, <a href=\"http:\/\/www.paidonresults.com\">Paid On Results<\/a>, Platform-A, TradeDoubler, <a href=\"http:\/\/www.webgains.com\">Webgains<\/a>, Zanox.<\/p>\n<p><strong>The agency suppliers profiled are:<\/strong><\/p>\n<p>AffiliateProgramAdvice, Altogether Digital, Arctic Sunrise, bigmouthmedia, <a href=\"http:\/\/www.bluebarracuda.com\/\">Blue Barracuda<\/a>, Coast Digital, Equator, Existem, i-level, MVi, <a href=\"http:\/\/www.ro-eye.co.uk\/\">R.O.EYE<\/a>, Steak, Stream:20, Zed<\/p>\n<p>Report URL <a href=\"http:\/\/www.paidonresults.net\/c\/3175\/1\/192\/0\/reports\/affiliate-marketing-buyers-guide\">http:\/\/econsultancy.com\/reports\/affiliate-marketing-buyers-guide<\/a><\/p>\n<p> <u style=\"display:none\"><a href=\"http:\/\/londongirlgeekdinners.co.uk\/?witness_for_the_prosecution\">Witness for the Prosecution video<\/a><\/u> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>London, May 1, 2009 (source E-Consultancy.com American Gun movie download ) The UK affiliate marketing sector will be worth more than \u00a34bn in online retail sales in 2009, according to a report released this week by Econsultancy. Research published in the Affiliate Marketing Buyer\u2019s Guide 2009 estimates that the market grew by 22% in 2008 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[715,717,713,714,711,712,716],"_links":{"self":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/989"}],"collection":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":17,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/989\/revisions"}],"predecessor-version":[{"id":3843,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/989\/revisions\/3843"}],"wp:attachment":[{"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=989"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}