{"id":400,"date":"2008-07-23T07:18:56","date_gmt":"2008-07-23T12:18:56","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/index.php\/2008\/07\/23\/apa-statement-about-affiliate-quidcocouk\/"},"modified":"2009-12-04T11:12:49","modified_gmt":"2009-12-04T16:12:49","slug":"apa-statement-about-affiliate-quidcocouk","status":"publish","type":"post","link":"https:\/\/www.affiliateprogramadvice.com\/index.php\/2008\/07\/23\/apa-statement-about-affiliate-quidcocouk\/","title":{"rendered":"APA Statement about Affiliate Quidco.co.uk"},"content":{"rendered":"

\u00a0AffiliateProgramAdvice.com would like to state that as of today, all affiliate managers working under the AffiliateProgramAdvice.com umbrella have been requested to review the partnership they have in place with the cash back site, Quidco.co.uk<\/a>.
\nAffiliate Program Advice affiliate managers will do their own due diligence.<\/p>\n

We have read the statement that has been issued by affiliatewindow.com and we support Affiliatewindow.com<\/a> their stance and openess in dialogue with all the members of the affiliate marketing community.<\/p>\n

For any merchant who is working with quidco affiliate – cash back site, we encourage you to start asking questions and ask them to run a complete audit of historical transactions so you can cross reference, there maybe a case of a refund.<\/p>\n

Background information<\/strong> The Family Holiday psp<\/a><\/strong>
\nSome of us received the following email from Quidco
\nWe are contacting you to inform you that as of September 1st 2008, Quidco will no longer be operating on the Affiliate Window platform.
Wild Things: Diamonds in the Rough full movie<\/a><\/em>
\nWe have worked with Affiliate Window since our launch in May 2005 and have enjoyed working closely with them over the last three years. We believe the Affiliate Window team are a great asset to the affiliate community and are strongly committed to raising the profile of the industry.
\nThe rapid growth of Quidco along with the announced entry of Microsoft and Yahoo! into the UK cashback market (through Live Search and Kelkoo respectively) once again indicates that the cashback incentive channel is set to be a major part of any online media strategy.
\nThe increasing mainstream use of cashback has brought greater pressure on the service we offer including the technical integration of Quidco with our network partners. As part of our effort to deeply integrate with network merchants and create bespoke solutions for their needs we have made the decision to reduce the number of our network partners. Unfortunately this means that we will be unable to promote you on the Affiliate Window platform as of September 1st 2008.<\/em><\/p>\n

Kind Regards,
\nPaul Nikkel
\nDirector<\/p>\n

AffiliateWindow.com the rebuttal<\/strong>
\nThis email is in response to a communication sent, without our knowledge, to our merchant and associated partners from Quidco . If you have not yet seen this email you can view a copy http:\/\/www.affiliatewindow.com\/documents\/quidco.php<\/a>.<\/p>\n

Affiliate Window have a long and successful history with Quidco that dates back to March 2005. We have always been advocates of the cashback model and in particular the value cashback can bring to this channel. As one of the network\u2019s partners we have watched cashback interest grow over the past few years to a point where an affiliate is able to leverage considerable influence and restrictions over both networks and merchants.<\/p>\n

However, over the past year it has only been Quidco\u2019s influence over our merchants that has concerned us. Whilst we do not doubt that Quidco have a strong commitment to its members, Affiliate Window have become increasingly concerned how Quidco are prepared to sacrifice protection for merchants in favour of members by securing cashback to its members, in some cases where no cashback is due.<\/strong><\/p>\n

This was highlighted eight months ago when Quidco asked all the networks they work with to enter into the Quidco \u2018SureShop\u2019 agreement. This was an obligation designed to guarantee members that networks resolve any Quidco member transaction queries within 28 days or they would be auto-approved. As I am sure you are aware, transaction approval should strictly lie with the merchant and cashback users can often submit requests for transaction queries because they have not received their cashback after making a purchase. The reasons for this are varied and often NOT associated with network tracking but more likely the user failing to access a merchant site via a Quidco link or the user clicked another affiliate link prior to sale, such as a discount voucher site. Nevertheless, we were happy to assist Quidco in processing these queries and as you have seen over the past few months we developed a solution to submit these queries into our system to be reviewed by merchants on the basis that you control how and when this occurs.<\/p>\n

Our concerns regarding SureShop<\/strong> were heightened when Quidco members began submitting queries for transactions that had already been presented and declined by merchants<\/strong>. This effectively meant merchants declining a transaction and then subsequently having that same transaction auto-approved if they are unable to review it within the 28 days or bogus\/fraudulent transactions being submitted on the off-chance of their approval. I am sure you agree, this system offers no protection to merchants and will inevitably end in a situation where the merchant is paying Quidco members commission for sales that are not valid.<\/p>\n

After all any network has to feel confident that it tracks a very high percentage of sales (thus raising a serious question mark over the volume of Quidco transaction queries) or admit that their tracking is flawed and agree that Quidco members should be allowed to submit erroneous transaction queries.<\/p>\n

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As such, and after careful consideration, Affiliate Window decided to opt out of the SureShop agreement. This meant that the onus for the validity of member transaction queries was also shared with Quidco rather than our merchants alone. We felt this ensured transparency, accountability and above all protection to our merchants, something that we feel has been eroded by Quidco\u2019s representation of the cashback market of late.<\/strong> We would ask all merchants operating in the affiliate industry to consider not just the merit of SureShop but the obvious disadvantages it brings.<\/p>\n

This is obviously a carefully timed email designed to apply undue pressure on our clients. This is what we have come to expect of Quidco over recent months. We continue to work with all the other cashback partners many of whom appreciate our stance regarding the protection of merchants. It is well known that cashback users are not loyal to just one site and you will still be able to engage the broader cashback community through alternative partners with added peace of mind.<\/p>\n

We would like to take you through this in more detail and ensure you have full visibility on the issue so we can address any concerns. Therefore, if you would like to contact us directly to discuss this please don\u2019t hesitate to do so.<\/p>\n

Kind Regards<\/p>\n

Adam Ross <\/p>\nRussell Howard Live movie download<\/a><\/form>\n

Client Services Director
A Slight Case of Murder dvdrip<\/a><\/em>
\n020 7553 0359<\/p>\n

Mark Walters
\nCOO
Sliver video<\/a><\/strong>
\n020 7553 0360<\/p>\n

Kevin Edwards
\nPartnerships Director
\n020 7553 0354<\/p>\n

Anthony Clements
\nManager, Key Accounts Team
\n020 7553 0353<\/p>\n

More information can be found on affiliatewindow.com blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0AffiliateProgramAdvice.com would like to state that as of today, all affiliate managers working under the AffiliateProgramAdvice.com umbrella have been requested to review the partnership they have in place with the cash back site, Quidco.co.uk. Affiliate Program Advice affiliate managers will do their own due diligence. We have read the statement that has been issued by […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[444,443,442,441,445],"_links":{"self":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/400"}],"collection":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":12,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"predecessor-version":[{"id":3539,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/400\/revisions\/3539"}],"wp:attachment":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}