{"id":4450,"date":"2010-08-03T15:52:29","date_gmt":"2010-08-03T20:52:29","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/?p=4450"},"modified":"2010-08-03T15:52:29","modified_gmt":"2010-08-03T20:52:29","slug":"affiliate-program-management-advert","status":"publish","type":"post","link":"https:\/\/www.affiliateprogramadvice.com\/index.php\/2010\/08\/03\/affiliate-program-management-advert\/","title":{"rendered":"Affiliate Program Management Advert"},"content":{"rendered":"

Types of affiliates one may find in your affiliate program.<\/strong>
\nTrue content
\nPPC
\nIncentive
\nEmail
\nTraditional offline
\nMobile WAP<\/p>\n

What do you need to give affiliates to help them to generate sales for you?<\/strong>
\nTerms and Conditions
\nThird Party trusted affiliate network
\nTechnical and marketing know how
\nGraphics
\nData feeds
\nPromos
\nConverting website
\nProduct demand
\nLanding pages
\nContinuity
\nInformation.
\nNo traffic leakage.<\/p>\n

Your affiliates are your virtual sales force, they drive new customers to your site, they send customers back to shop with you again. Affiliates send targeted traffic all merchants have to do is make sure their website is ready to receive them.<\/p>\n

Could you manage an affiliate program in-house?<\/strong>
\nIf you can afford to employ some one, then an experienced affiliate manager, who can split out the types of affiliate and accommodate their needs, will cost between 30k and 60k, depending on experience and your marketing and website technical resources. Do not employ anyone without a proven track record, when inexperienced affiliate managers make the wrong choice it affects not just other affiliates but can affect your customers. You need to check your affiliate program activity on a daily basis, be reactive and proactive. An affiliate manager will need to liaise with not just you or your other members of the marketing team, but website technical support, third party affiliate network, affiliates and of course business to business opportunities. It is in essence a full time job.<\/p>\n

Once an affiliate program begins it gathers momentum, increasing (almost) minute by minute in numbers of affiliates, clicks, potential new customers or a customer reminded to come back.
\nIs it like herding cats? Yes, your affiliate manager needs to be on the ball.<\/p>\n

In-house affiliate manager or AffiliateProgramAdvice.com?<\/strong>
\nFor low monthly flat fee or performance percentage or both depending on your website conversions, we can offer to manage your affiliate program that suits your budget. <\/p>\n

The process<\/strong><\/p>\n

Prior to launching an affiliate program for our clients, your assigned account manager will be doing a lot of competitor analysis in order to put together an attractive affiliate program, including the right commission levels to suit your website.<\/p>\n

(a) The foundations of an affiliate program that has a degree of flexibility for the affiliates but ultimately as your company grows so may it incur changes, either technology, margins, resources (internal and external) to name but a few. So we need to set up a strong foundation in which your affiliate program can thrive. <\/p>\n

(b) We will write your affiliate program terms and conditions. Affiliates most common gripe is when a merchant launches an affiliate program whereby the terms and conditions keep changing without notification or when there are too many changes too suddenly. Just like a parent to a child, affiliates need clear rules and boundaries. They also require attention and rewarding. I am sure affiliates won’t mind that analogy! Terms and conditions need to be water tight. We are tenacious when it comes to monitoring your affiliates!<\/p>\n

So the first step is you and your account manager here at APA will need to talk. The second step is setting up your affiliate program, this is more the mechanics. <\/p>\n

The Affiliate Network<\/strong><\/p>\n

Depending on your business model we will make recommendations, keep in mind we may even be able to get affiliate network set up costs reduced or in some cases waivered, we may also be able to get you a reduced affiliate network override cost reduced. Remember we are international, we have strategic partners all over the globe.<\/p>\n

Your Affiliate Program<\/strong><\/p>\n

The Affiliate Program will require banners (brand, categories, product and promotional). The Banner example you provided is certainly a good starting point for a generic banner and we can work with you to tweak the design to ensure good conversion rates on all your banners! In essence, your account manager handles all the admin and is go between the affiliate network, affiliates and you the client, ensuring continuity and clarity through communication and experience. Your account manager will be liaising with you in terms of affiliate commission structure, cookie date, PPC policy, incentive affiliate sites (including cashback and coupon sites and comparison sites).<\/p>\n

Once the affiliate program is launched, it is our job to:<\/p>\n

\u2022\tValidate affiliates (this means we vet affiliates before they are allowed to join your program)
\n\u2022\tWe monitor affiliates on a daily basis.
\n\u2022\tWe communicate with affiliates on an individual basis, by group and collectively.
\n\u2022\tWe recruit new affiliates.
\n\u2022\tWe retain existing affiliates.
\n\u2022\tWe will protect your brand.
\n\u2022\tWe provide end of month reporting on everything we have been doing, we can tailor to the information you want and also what statistics you need to be looking at as transparency is everything.
\n\u2022\tIf you want a conference call, no problem. We are on skype, msn, by phone, email, and by facebook!
\n\u2022\tWe will announce you to our contacts of affiliates, on our blog, forum and facebook.<\/p>\n

What separates us from the rest?
\nAlmost twelve years of experience in this industry.
\nOur contact list of who is who in terms of affiliates, affiliate networks, software, software development, PR, logistics and newly added Mobile Marketing.
\nOur tailoring of analytic reporting that suits your requirements.
\nOur past and present client testimonials.
\nOur Results and our prices! <\/p>\n

Cheaper than hiring an in-house experienced affiliate manager.<\/p>\n

Contact John, Jessica, Catherine or Stuart for more information.
\nhttp:\/\/www.affiliateprogramadvice.com\/index.php\/contact-us\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Types of affiliates one may find in your affiliate program. True content PPC Incentive Email Traditional offline Mobile WAP What do you need to give affiliates to help them to generate sales for you? Terms and Conditions Third Party trusted affiliate network Technical and marketing know how Graphics Data feeds Promos Converting website Product demand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[936,938,878,557,937],"_links":{"self":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/4450"}],"collection":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=4450"}],"version-history":[{"count":2,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/4450\/revisions"}],"predecessor-version":[{"id":4452,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/4450\/revisions\/4452"}],"wp:attachment":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=4450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=4450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=4450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}