{"id":5330,"date":"2019-04-27T12:45:36","date_gmt":"2019-04-27T19:45:36","guid":{"rendered":"http:\/\/www.affiliateprogramadvice.com\/?p=5330"},"modified":"2019-04-27T12:45:37","modified_gmt":"2019-04-27T19:45:37","slug":"basic-terminology","status":"publish","type":"post","link":"https:\/\/www.affiliateprogramadvice.com\/index.php\/2019\/04\/27\/basic-terminology\/","title":{"rendered":"Basic Terminology"},"content":{"rendered":"\n<p><br>Affiliate Software &#8211; Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links. <br><br>Affiliate Networks \u00e2\u20ac\u201c Third party companies that provide affiliate tracking software and have their own aggregated database of affiliates. <br><br>Banner \u00e2\u20ac\u201c Graphic advertisement. <br><br>Brand Bidding \u00e2\u20ac\u201c PPC (see PPC) affiliates using the Merchants name as a key word <br><br>Button \u00e2\u20ac\u201c Small graphic advertisement<br> <br>Commission \u00e2\u20ac\u201c monetary reward given to a publisher for referring a visitor based on visitor action, per sale, per lead, per impression, per click. <br><br>Cookie &#8211; Information stored on a user&#8217;s computer by a Web site so preferences are remembered on future requests. <br><br>CSV.File &#8211; A product feed is a CSV file containing the merchant\u00e2\u20ac\u2122s entire product range also known as a data feed<br><br>Dynamic Linking \u00e2\u20ac\u201c Usually a piece of java script that affiliates can place on their website and where by the merchant has control over what is displayed on the affiliate\u00e2\u20ac\u2122s website. Less common. <br><br>Hybrid Deal &#8211; Combination of revenue share and CPC, CPM or Tenancy<br><br>Incentive Sites \u00e2\u20ac\u201c Coupon sites, cash back sites, reward sites. <br><br>Linking \u00e2\u20ac\u201c Term used for the link from the affiliate\u00e2\u20ac\u2122s website to the merchant\u00e2\u20ac\u2122s website or vice versa<br> <br>Links \u00e2\u20ac\u201c Can mean the above or as reference to buttons, banners, text links, product feeds or any graphical content that affiliates can use to display on their website, will have affiliate tracking behind them. <br><br>Merchant &#8211; The advertiser in an affiliate marketing relationship. <br><br>Mobile \u00e2\u20ac\u201c cell phone text ads <br><br>Override commission \u00e2\u20ac\u201c This is a cost, usually a percentage of the total amount of the affiliate commission that affiliates have earned in one full calendar month, affiliate networks charge the merchant. <br><br>PPC \u00e2\u20ac\u201c Pay per click, example Google ad words <br><br>Publisher \u00e2\u20ac\u201c Same as affiliate <br><br>Product Feed \u00e2\u20ac\u201c Also known as a data feed. CSV or XML file containing merchant\u00e2\u20ac\u2122s entire product range, see also CSV file <br><br>Return days &#8211; The number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor. Also known as cookies. <br><br>Super Affiliate &#8211; An affiliate capable of generating a significant percentage of an affiliate program&#8217;s activity, old term and some what out dated now.<br><br>Text-Link \u00e2\u20ac\u201c Text with a hyperlink behind it. <br><br>True content \u00e2\u20ac\u201c Example bloggers Social Networks \u00e2\u20ac\u201c Facebook as an example.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate Software &#8211; Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links. Affiliate Networks \u00e2\u20ac\u201c Third party companies that provide affiliate tracking software and have their own aggregated database of affiliates. Banner \u00e2\u20ac\u201c Graphic advertisement. Brand Bidding \u00e2\u20ac\u201c PPC (see PPC) affiliates using the Merchants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[182,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/5330"}],"collection":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/comments?post=5330"}],"version-history":[{"count":1,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/5330\/revisions"}],"predecessor-version":[{"id":5331,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/posts\/5330\/revisions\/5331"}],"wp:attachment":[{"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/media?parent=5330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/categories?post=5330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.affiliateprogramadvice.com\/index.php\/wp-json\/wp\/v2\/tags?post=5330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}