What is EFP and why is it in my Yoghurt?
What is EFP and what’s it doing in my Yoghurt?
Don’t we just love those little marketing spin doctors beavering away, gnawing at their clients heels about their latest marketing ideas..(just for the record, I’m one of those beavers, is that so wrong?). I have just spotted on my
yoghurt carton, a yellow hour glass and in bold yellow print
with EFP* (I cant read the * bit, the lettering is too small,
ok so I confess to being a blind beaver, does that now make me a mole?)
Now I typically threw the outer wrapping of my six pack,
hard core strawberry yoghurt into the bin and Ill be darned if I go through my bin to retrieve it, if you have pets, partners and
teenagers, I’m sure you will relate.
So what is EFP and what is it doing in my yoghurt, now I’m thinking hour glass…
Microsoft, could
be to do with the body shape. Nope I need to know more, so “hello google my old friend, I’ve come to surf with you again… “(Eat your
heart out Garfunkle, but does it come with EFP?) the following search terms brought back these answers and any one of them could
potentially be in my yoghurt!
EFP, European Federation of Periodontology Journal of Clinical Periodontology
Ok any one know what this is and why it could be in my yoghurt?
England First Party Local Council Election Success.
Lancashire. …
Ok, its a drug and when digested, I look for scape goats and have a sudden urge to call all my kids Adolf
The first internet search engine for domain offers, which are for sale. We have over 1.500.000 domains in our database. If you have
domains/URLs to offer, …www.efp.co.uk
Cool resource btw, so I have EFP yoghurt with search capabilities?
EFP is a custom manufacturer of custom molded packaging. Products are made of expanded polystyrene, expanded polypropylene,
expanded polyethylene.
Ok, when I eat my yoghurt, I turn into a giant plastic bag!
Welcome to the latest version of the Elite Fan Pages, launched on March 12th. … Visit the EFP now at our LJ
Community for more features. …www.elitefanpages.com
When you eat this yoghurt you get
listed on a portal, boring! Im kinda leaning towards the giant plastic bag thing.
Ok I give up, I have eaten the offending yoghurt and I am waiting for the winds of change (better open a window, cant be too careful).
twenty minutes on…. oh god, nooooooooo… hair is growing at rapid speed down my arms and back, nails elongating to lethal razor sharp points, mouth contorting, the pain…..god some one help me please….. arggggggggggggggggggg, get help…the EFP I finally know what it does…NOOOOOOOOOOOOOOOOO!Ok if any one really knows what is in my yoghurt, let me know, cos I love you, you love me, we’re a happy family, with a great big
hug….
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Comments
Paul, I feel rather deflated now “Effective Fibres and Proteins” really doesn’t have the same impact as a Yoghurt with search capabilities! And yes “Excitable Fruity Particles” I would deffo have gone for that. Ever thought about working in marketing,lol you would make a great beaver (seriously big cheeky grin)
Entertaining read but I had to comment …
Of course the answer is on the lid, well almost. You follow the website address supplied, click I want to know more and it’s teh first bullet point there …
And if you need glasses the website is:
http://www.danoneshape.com
EFP for lasting satisfaction!? i wonder if we can relate this to sex satisfaction now that would be an idea.
Ha ha, you nutter Jess. Perhaps it could stand for “Emergency Food Product” for when you get the midnight munchies?
Sadly, I believe it’s the result of a rather unimaginative marketing department over at Danone who came up with ever so boring “Effective Fibres and Proteins“. Yawn!
Personally I would have gone for something with a little more pazazz like “Excitable Fruity Particles” 🙂
Paul