Welcoming the famous SJOBECKMALIBU Fashion Brand
Sjobeck, a Scandinavian word, means by the water. With a deep-rooted history in Malibu, Sjobeck is a contemporary collection by designers Jesse Ray Vasquez, Garrett Gerson and April Liang who believe one should dress the way they live their lives. Inspired by the realms of art and fashion, each piece embodies the simplicity of luxury for the woman who is current in her sensibility. Casual with an heir of sophistication, flowing and untethered silhouettes are inspired by the vacation like atmosphere symbolizing what true laid-back luxury is. If you tuned into Fashion Stars reality show, you will already know the fashion designers Jesse Ray and Garrett Gerson Fashion Star, appeared on NBC beginning on March 13, 2012 with 14 designers competing to become a “Fashion Star”. The season was presented by Elle Macpherson. Celebrity mentors were Jessica Simpson, Nicole Richie, and John Varvatos. The buyers were Caprice Willard for Macy’s, Terron Schaefer for Saks Fifth Avenue, and Nicole M. Christie for H&M. As you will see from this clip, they became a Fashion Star.
Sjobeckmalibu apparel can be found in boutiques from coast to coast and of course no fashion
s the thumbs up from those fashion driven celebrities for example 
Blanda Eggenschwiler with Joe Jonas wearing SJOBECK Summer Silk Insert Dress in Hollywood, CA
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