Boohoo.com see their affiliates have immediate impact on overall business growth
I was reading the latest news about why EBTM.com are going into administration, the article cites it is the economic down turn which was the primary cause. I can find no evidence to support this statement, on the contrary, the fashion sector is a growth market. Example, TruffleShuffle.co.uk continues to climb, LoveHoney.co.uk lingerie, continues to climb, Yukka.co.uk continues to climb, ASOS.com consistently they have year on year growth.
For the record and any dooms day prophet out there, the economic down turn will not affect the fashion sector so badly, how do I know… History shows us this. Dedicated followers of fashion will always have money to spend on clothes and music. In some ways it’s a religion a cultural uniform if you like that defines who we are, which fashion group (youth tribe) we belong to and who we aspire to be like and all spurred on by the media and our peers. We will ALWAYS have money for those jeans, t-shirts, brands and such like, history and stats show us this. No war ever halted the evolution of fashion and no economic crunch will either.
Breakfast at Tiffany’s release Boohoo.com has seen a surge in overall business growth since it launched its affiliate program in January 2009 and whilst AffiliateProgramAdvice.com would like to take full credit and coo from the top of the dot.com tree we know its all about the relationships, logistics, margins and we all have our parts to play in the one common goal which is to increase new customer acquisitions, customer retention bottom line to make money.
We were chuffed to receive this email from Simon Booth (Marketing Manager at BooHoo.com)
“Just so you are also aware of some of our progress since we all started working with Boohoo the site has gone from being the 33rd most trafficked clothing retailer in the UK to the 17th – according to Hitwise. Much of this is due to the extra traffic that has been pulled in from the affiliates as well as Boohoo’s increased investment in PPC and the increase in PR that is starting to be generated in key mags like More, Look etc.
buy Save the Last Dance In addition the affiliate campaign has helped to increase the no. of links to Boohoo and this has seen us jump to positions 1-4 for key terms on good old Google such as ‘womens fashion’, ‘women’s clothes’, ‘party dresses’ etc. (without being able to optimise the site either !)
All of this has seen the average daily traffic to the site jump from an ave. of 18,000 uniques per day in Oct 08 to an average 33,000 per day in Jan and still growing.
All this and we’re spending less on marketing than the company was before we started !!
So once again thanks for your help”.
For sure APA and BooHoo.com still have much work to do in terms of affiliate commission claw backs, but we are working to resolve that and we will with the help of super star tech guy, Chris Lacey.
The key to a successful affiliate program does not start with affiliate marketing. It starts with the client in terms of their own business, knowledge of product and demand, understanding their target audience, competitive pricing, website conversions, good key personnel that know what they are doing, technical know how and logistics even, once you get those metrics right, then let the marketing initiatives begin.
Stigmata dvd The relationship between all parties, BooHoo.com, Affiliatewindow.com, APA and of course the real stars of the show in this article, the affiliates.. are all working together, collectively and smoothly, we all listen to each other and accommodate where possible, now that’s what I call team work! Proof that affiliate marketing does and will have an impact on your business and if done correctly, the only way can be up.
BooHoo.com is one of the UK’s leading online fashion stores showing the latest catwalk inspired women’s fashions at amazing prices. You can invest in stylish treats, perfect for a purse-friendly shopping splurge with all our items at a fashionably affordable £45 and less!
We’re the women’s online shopping website that has it all! Everything from signature party dresses to sassy platform heels; we’ve got all the styles that are red hot this season. Snap up our gorgeous BooHoo creations and stay one stiletto ahead of the style game. Get statement accessories and be a chic city strutter with our collection of bags and belts and stay on-trend with our stylist’s latest looks! Launched in 2006, BooHoo offers a daily fashion update to its site ensuring that the hottest styles are available for next day delivery – straight to your door!
In our short history we’ve also notched up some great accolades including:
• BT Online Retail Excellence Awards 2007
• Top 10 Online fashion website award 2007 Cosmopolitan Magazine
• Top 10 – Heat Magazine top online retailer awards 2008
BooHoo.com offers affiliates:
• A generous 8% commission on all referred sales
• 90 day cookies
• Updated product feeds
Confessions of a Shopaholic trailer
• Industry standard sized banners
• Dynamic content links
• Affiliate newsletter with tips, news and the latest offers.
• Last referrer gets the commission
• Program is managed by AffiliateProgramAdvice.com
• Contact Catherine at AffiliateProgramAdvice.com
Via the Affiliate Network AffiliateWindow.com
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shame simon’s left!