Affiliates Generate £355,474.22 in Sales
Affiliates for TruffleShuffle.co.uk Generate £355,474.22 in Sales since Dec 06
Affiliate Conversions are a stable 10.45%
Dec (program launched) Affiliates made £186,216.81
Jan affiliates made in sales £18,349.97
Feb Affiliates made in sales £38,889.99
March Affiliates made in sales £22,326.39
April Affiliates made in sales £89,691.06Out of which we know how many new aff customers have been introduced and we know how many repeat sales have been made. Knowing what the life time value of a customer is not only a key metric its critical to any business. We all work on truffle Shuffle margins. Who ever said that “Shoppers are fickle and will not be loyal to any one online store”, we have proof that TruffleShuffle.co.uk customers love them, and they do come back again and again and again. Is this not the objective of any online business? Of course it is!!
Do investors look at this? Of course they do!
How much more proof will it take to convince certain people that affiliate marketing not only works but does not harm the building of a brand, on the contrary it supports it. In my mind to keep getting sales off “the brand” is very short sighted, brands are increasingly seeing that their on line space is becoming smaller and losing their customers to smaller niche competitor online stores that in some cases, offer better products at cheaper prices, consumers are getting more savvy by the day. A clever investor and a smart MD would look at the long term rather what’s in fashion at the moment, perhaps it’s fashion that is fickle?
Repeat customers are the financial heart and soul of any online business. You may think you have a strong brand, but one tiny algo change, one wrong decision and poof all gone!
Why is this affiliate program working so well?
Simple, great MD’s with a tech & Marketing background, sound knowledge on what their customers are looking for, customer friendly website, products that are in demand, great customer services, good website conversions, great affiliates, sensible ppc restrictions that affiliates can work around, fair commissions and cookies and bobs your uncle!
Quick fact, did you know that truffleshuffle.co.uk ships to the USA and there is a high demand for their products there!
We may reach that magic number this year in affiliate sales… I hope so and if I know affiliates, they will work their buns off to help get it there,
Does affiliate marketing work?
Pardon my French, you better bloody believe it does!
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
The PPC policy is no bidding on the name via google. But this is set to change and we will be working with a select few affiliates.
Brand bidding is less then 4% outside of google re affiliates.
We are going to implement a no brand bidding policy to the majority of affiliates but we will be working with a few that know this area very well.
sos I should clarify
“use rex swain the first is ts themselves the second is ts with a space (negative kwrds on generics)”
Second is ts aff bidding on negative generic terms, coming up as a broadmatch”
And your point is?
You may find this useful
http://www.sitepoint.com/article/adwords-select-parts-1-4/3
Look at negative key words
Clue is in palm (space) pilot
we have a just for fun aff comp every month, last one 40 people entered to win a t shirt :0)
I have to say this is my fav
http://www.truffleshuffle.co.uk/store/fk-art-lets-dance-mens-madness-tshirt-from-worn-by-p-798.html
Love it!
I saw them at Finsbury Park in 98, Suggs of course is now a TV presenter, I suppose we all have to grow up some time. Never figured Suggs as a TV presenter though, more like a taxi driver!
Oh blimey, did our PM just hand in his notice? Bye Bye Tony, hello Gordon Brown!!!
lol…too shy shy hush hush eye to eye (great profound lyrics there!)where are they now and why do I care? http://www.youtube.com/watch?v=JYk6Kdo6fjk
Would be more interested to see sales levels without the brandname bidders.