Bad Boy Signs the UFC’s Machida
Press release
Bad Boy apparel announced that beginning this year they will be focusing their U.S. product and marketing efforts on the sport of MMA, and they also announced a multi-year sponsorship relationship with Brazilian fighter Lyoto “The Dragon” Machida.
“We’ve been developing innovative, performance-quality MMA products for the international marketplace for nearly 15 years,” said Robin Offner, CEO of Bad Boy. “We’re excited for the opportunity to bring that knowledge and experience to the growing U.S. MMA market.”
The Bad Boy brand has been involved with MMA since the early 1990s, developing high-quality products and sponsoring legendary fighters such as Rickson Gracie, Wallid Ismael, Vitor Belfort, Antonio Rodrigo “Minotauro” Nogueira to name a few.
Lyoto Machida will first don the legendary Bad Boy fight shorts in his much-anticipated fight against Tito Ortiz on May 24th in Las Vegas, NV.
“Lyoto is a natural choice for us as we re-enter the U.S. market,” said Offner. “Similar to the Bad Boy brand, Lyoto is extremely well known in Brazil and Japan and a rising star here in the U.S. Lyoto exemplifies the type of MMA athlete with whom we want Bad Boy to be associated. He is more than a great fighter; he is a great role model and a genuinely good person. We are proud to have Lyoto represent the Bad Boy brand.”
Lyoto’s relationship with Bad Boy is said to be broad in scope and encompassing everything from traditional spokesperson responsibilities, to providing input on product design and development. “I have known Bad Boy for many years”, said Machida. “The best fighters in the world have always worn Bad Boy. I am proud to be associated with them and look forward to a long and successful relationship.”
The new Bad Boy line of MMA products is scheduled to be available in mid-April 2008 and will include high-end Gi’s, fight shorts, rash guards, and casual apparel items. The line will initially only be available on Bad Boy’s website, but then will slowly roll-out to better fight retailers by mid-summer (source) UltimateGrapplingMag
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[...] Bad Boy Signs the UFC’s MachidaLyoto Machida will first don the legendary Bad Boy fight shorts in his much-anticipated fight against Tito Ortiz on May 24th in Las Vegas, NV. “Lyoto is a natural choice for us as we re-enter the US market,” said Offner. …Affiliate Program Advice – http://www.affiliateprogramadvice.com [...]
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