Shareasale.com PPC Affiliates get warned 3 strikes you are out!
Brian Littleton (SAS CEO) Has posted on his SAS blog a warning to any paid search affiliate breaking their merchant’s ppc Terms and conditions, “Three strikes you are out rule” I guess we can all share in that feeling of, time and resources in having to police affiliates. We have to acknowledge that this is a good step forward, how ever we would have been even more excited by a “one strike you are out policy”. “I did not know…” really is wearing thin here in the UK. Of course the flip side and a universal affiliate concern is that with a lot of merchants within a lot (not all) of affiliate networks there are no terms and conditions or the ones they have in place can be a little ambiguous at best.
Perhaps this signals there is a real need and desire for standardisation across the industry and around the world? Global affiliate association? I can dream on and only hope that some day such an association will exist and I can further hope if such an association did rise up that it would be affiliate lead, oh but hey whats this? AffiliateVoice.org
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