Affiliate Marketing – A buyers guide published
Econsultancy estimates that UK affiliate marketing will drive £4.62 billion in online sales during 2010, a 12% increase on 2009 when the sector was responsible for £4.13 billion in e-commerce sales. Affiliate marketing makes up 8% of this figure which is down 2% 2009 from 10% in 2008. (source e-consultancy.com) But can we attribute this 2% drop from 2008 to 2009 with the economic crunch?
What we have seen is merchants getting a better understanding of how affiliate marketing works, some affiliate networks have provided better technology to aid more transparency on where sales are coming from. Merchants have a better understanding in the pay per click arena and we have seen a huge reduction in the number of merchants allowing brand bidding. I think these are the key factors that have contributed to the 2% loss and not necessarily anything to do with the current economic crisis. The predicted increase at 12% is a clear signal that affiliate marketing continues to thrive. I can’t help but be disappointed that affiliate marketing has only ever made up even 10% of all online sales, I thought this figure would or should be so much higher by now.
There is a core group of affiliates that are hard at work trying to come up with new ways to use the internet to acquire their own website traffic, new affiliate blood is still sluggish and still top heavy with just a few affiliates generating most of the sales for their merchants, now that merchants are getting to grips with this ambiguous form of internet marketing maybe “we” the industry should be honing in on those affiliates that need the same kind education and nurturing to balance things out?
Get the full report from e-consultancy.com
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