More about CityChicOnline.com
CityChicOnline.com originates in Australia and over there, they are a top name brand for the plus size fashion sector. When CityChicOnline.com wanted to break into the US Market, one of the considerations we had to think about was how does an unknown brand compete with established brands here in the US where offline advertising is based on per state or even city and very costly.
Using the affiliate marketing route we used a combination of marketing campaigns aimed at types of affiliates. What we are seeing is a controlled affiliate program that facilitates the incentive affiliate sites, true content affiliates and PPC affiliates, we see that the natural search results and becoming nicely balanced. We still have much work to do and it’s been a long road but we estimate that by April of 2013 (will have been eighteen months from launch here in the US), citychiconline.com will be up there as one of the first destinations for American curvy girls to buy their apparel.
Another important factor you may like to know, we have been able to achieve and will be able to achieve all this just using the affiliate marketing channel. I find this is very encouraging for the industry and considering how huge America is, it’s a clear message to any online retailer that is able to ship products abroad (out of their own territory) or any online retailer here thinking you need big money to go up against your US competitors, with a little patience and a lot of hard work from us, you can come to the US or be in the US and compete using the pay on performance model. There really is no magic dust involved, but if you invest in your affiliate program as a long term marketing route to new customers then patience, consistency and flexibility will be rewarded. I’m sure there are other online retailers that are nodding their heads in agreement having used this method already. It should be noted that website conversions is the key factor in affiliate marketing.
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