should the customer from abroad get a lesser shopping experience?
Taking the plunge and setting up an affiliate program to increase sales from abroad is brave move and more often than not, a wise move.
So a simple question for merchants… should the customer from abroad get a lesser shopping experience than the customers who shop at the merchant’s home location? We all know the answer yet some online retailers are blind to this…All customer shopping experiences, regardless of where they are coming from should be painless. If online retailers want customers from abroad then at the very least they should have a home page that welcomes and does not deters international customers. It seems like the international customer is just an after thought. The amount of sites I see where by it states, we accept international orders, then offers little or no information is just too many missed opportunities for that online retailer.
Clear international delivery and returns and a check out that does not require guess work. Even though English is a universal language it is arrogant to assume everyone should understand it. How hard would it be to have a page (sizing, shipping, check out process) in different languages? Not hard at all.
“We want to test the waters first before we commit”. I’m afraid, if by not doing any additional work on the website to accommodate overseas transactions, then the results of the test wont encourage further work on the primary website.
Its simple logic for the most part, you don’t have to reinvent the wheel, just make it go further.
At least try 🙂
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