Merchant Tips
Why Clothing Affiliates Love Caraselle
True content affiliates are always looking for a supplementary program to offer customers who flock to their sites seeking the latest fashion and accessories offers from the merchants they promote and a number of successful affiliates have cottoned on to the fact that clothing care is very big business. Caraselle on Paid On Results is [...]
search marketing behaviors of 400 small-business owners in the United States
(source) REDMOND, Wash. — Dec. 16, 2008 — Microsoft adCenter today released the results of an online survey examining the search marketing behaviors of 400 small-business owners in the United States. The findings indicate that a majority of the small businesses surveyed invest in developing Web sites, but fail to take even the simplest steps [...]
UK marketers and PR professionals struggling to define & measure Online PR
UK marketers and PR professionals struggling to define & measure Online PR Release Date: 11 December 2008 Goal II: Living the Dream psp Out of Sight ipod -) Online PR still viewed as a technical and specialist PR function. -) Limited resource and lack of skills holding back the PR industry. -) Ownership of online [...]
Sales from comparison sites increase as consumers hunt best deals
Online retailers are increasingly benefiting from marketing their products on shopping comparison sites as cash-strapped consumers seek bargains online, according to research published today by E-consultancy and DoubleClick. Some 43% of retailers surveyed by online research publisher E-consultancy say that the proportion of online sales coming through comparison shopping engines (CSEs) has increased in the [...]
Ethics In Affiliate Marketing
In the United States the great debate continues on the ethical and holistic approach to affiliate marketing. With the emergence of the Performance Marketing Alliance and the differing opinions held by a number of affiliates as to whether this is the way forward, a debate took place at the Affiliate Summit in Boston MA. Introduced [...]
Update on BadboyMMA.com
We were brought in initially to set up and start an affiliate program for BadboyMMA.com. We identified some key areas that needed addressing in order to improve basket conversions and ultimately sales, by doing this the affiliate program would have a better chance of converting for affiliates. A quick reminder, if affiliates refer targeted traffic [...]
Affiliate Marketing still cost-effective but budgets shrinking – APA Response
Affiliate Marketing still cost-effective but budgets shrinking, see original post. Follow up below. Whilst it is correct that the number of merchants reporting volume from the affiliate channel has decreased, this itself can be misleading. Merchants own the customer generally after the initial sale and this report does not take into account repeat business originally [...]
Who really owns your online business?
Worse case scenarios, I think Im getting a reputation now for being the dooms day prophet amongst the circle of people I work with. I always work on worse case scenarios and anything else from there on in is a bonus. The “what ifs” is an area in ecommerce that some seem not to be [...]
