Affiliate Marketing Briefing, free to registered users
This free, 10-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing (registration required). The document contains the following: -) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Polarisation between super-affiliates and smaller affiliates
-) Best practice for incentivising affiliates
-) Greater communication between merchants and affiliates
-) Role of affiliate networks
-) Improving affiliate performance
-) The future of affiliate marketing
Attendees included representatives from the following organisations: affiliatehealthcheck.co.uk, AKQA, audible.co.uk, buy.at, Carphone Warehouse, Firebox.com, lastminute.com, Mars Drinks, Norwich Union, OMG, P+O Ferries, TheTrainLine.com, YELL.
http://www.e-consultancy.com/publications/affiliate-marketing-briefing-march-2008/
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