PaidOnResults.com launch upgraded affiliate console
I worry a lot about our industry, I worry about if there is enough information for new affiliates out there. I worry that even if newbie affiliates get what they need to do they will come unstuck when they try to get their heads around the affiliate networks and will it all make sense to them. For us old timers, it’s only ever easy when you know how.
It’s no secret that we have always rated PaidOnResults.com as one of the top affiliate networks, Ill just reiterate why this is. From an affiliate’s perspective, they have thoroughly understood that affiliates are all at different levels of marketing and technical know how. They have been able to combine a layman’s term approach without compromising or patronising the affiliates who are serious tech heads and this is where their strength lies. The ability to understand who their users are but most importantly what they want.
A few cool tools in clued:
Basket data, I now know at product level what my visitors are buying. Yes that feature my not be new to some affiliates and some networks, but I don’t have to drill down through reams and reams of reports, put in my click reference or spend precious time in just analytics. At a glance I can see who, what, where, when and how many. Its not available across all merchants, if merchants want to be included then they need to contact POR, any merchant who wants to upgrade just needs to get in touch support at paidonresults.com and they will take you though it. Some merchants may not be able to upgrade, due to limiations of there order system for example, just depends how technical you are or if you have access to a developer, if the latter APA may be able to help you there. The flip side of the basket data from a merchant’s perspective, it takes the guess work and the hours of analytics to query “What products are being sold from affiliates?” Screen grab below.
Merchants have had an affiliate radar tool called trends for some time now.
For merchants and agencies we can see affiliate rising super stars but more importantly we can see affiliate falling super stars too, this tool allows us to spot the affiliates before they fall off the radar completely. Now this is a pretty powerful tool if you think about it. Yeah it’s not new any more from a merchant/agency perspective anymore, but it is for affiliates because, you get to see your performance per merchant in a visual way see image below.
The information you see as an affiliate is the information I see as a merchant. I can now better use my time in making sure that I get a blue arrow for the next month to prevent future red arrows. It’s like an early warning system for both affiliates and for merchants. Those that have been in the business long enough all understand that time is precious. Harping back the UK Affiliate census (which we are revisiting this year) we saw that a high percentage of affiliates did affiliate marketing in their spare time.
Level of affiliate activity (active/inactive; day job/spare time)
• 51% of respondents say they are ‘active’ affiliates compared to 39% who say they are occasionally active and 10% who say they are inactive.
• 27% of affiliates say they do affiliate marketing as their day job (compared to 73% who do in their spare time)
• Of those who do affiliate marketing as their day job, 92% are active [Figure 20].
• Of those who do affiliate marketing in their spare time, the majority (52%) are ‘occasionally active when they get the time’ [Figure 20].
o 36% of spare time affiliates are active and 12% are inactive.
• The active affiliates are fairly evenly split between those who do as their day job (48%) and those who do it in their spare time (52%) [Figure 21]. (to obtain this full report click here )
I feel PaidOnResults.com have addressed the shortage of time that affiliates have and its also by nature of the industry we are in, spreading your self too thin is a common problem amongst our peers.
Under Merchant bulletins, I can now select the merchant and immediately I have the top ten best selling products and create a content unit. See image below.
For me the biggest plus point is more about saving valuable time and paidonresults.com allow us all to do this. Get in there quick, no messing about waiting for reports to download and time out, with a combination of visual reporting, overviews, trends and detailed, its up to you how deep you want to go.
Just as a little side note, from A merchant and Agency perspective, I get to see the IP country origin, whilst this for me can immediately high light a potential fraudulent sale and yes we know IP tracking is not full proof, I do think having this option in the front end for affiliates would be just as useful to them. If affiliates don’t have time to look at their log files and other analytics, what better way to see what other countries are buying products from your merchants. We are seeing a rise of affiliates cross country promoting, this could really help them along the way.
Here is the official announcement from PaidOnResults.com and before I sign off, we at APA are very proud to be working with you guys and we thoroughly appreciate everything you do. I can’t wait until you go to aim, when is that? Id invest in a heart beat… you get our super star award!
Here’s to Graeme and Clarke and all the guys and girl at POR. Graeme you should be patented, trade marked and pickled for prosperity.
Paid On Results is proud to announce the release of the latest version of our highly regarded Affiliate Control Panel.
The new Affiliate Control Panel hosts a number of new and improved features and reports, including the release of our upgraded Content Creator – making it simple to create your own custom designed product feed content.
Content Creator – our first Content Creator was highly rated by Affiliates, and the new version is even better. With an integrated in-browser WYSIWYG HTML editor, you can create truly customised product content. The content is served dynamically keeping it up to date. These system improvements are all based on feedback received from active users of our existing system and make it one of the easiest and most flexible systems around.
Basket Data Report – see which products are being purchased by your visitors. Merchants need to support this feature, however, already a number of our Merchants have integrated the necessary advanced tracking code. We already have Basket Data going back to 2005 for some Merchants! You can now see exactly what products you have sold and can even grab links and product images for any product listed in the report.
Bulletins – every Affiliate knows the feeling of an ever increasing Inbox full of emails from Merchants with their latest promotions and offers. Our new bulletins system gives Merchants the platform they need to effectively get that information out to Affiliates. Like our Voucher Manager, you can subscribe to the latest bulletins and receive emails which can be personalised to give you exactly the information you require. You will also receive the Affiliate links you need.
Improvements to the ever growing Merchant Directory make it even easier to select Merchants to promote by providing the following detailed performance data for each Merchant – Conversion Ratio, Average Commission and Approval Rate.
Additionally, a number of other improvements have been made to each report incorporating a fresh new design layout across the whole Affiliate Control Panel whilst still keeping our easy to follow page navigation from the previous version.
The launch of this control panel will also see a change in how we plan to introduce future upgrades and new releases. Rather than holding the launches of our major upgrades until we have several new features all available at one time, we will be introducing minor changes and new features thought the year.
We always listen to feedback we receive from our active affiliate base so please be sure to leave any ideas or suggestions via the feedback forum when you logout of the control area. Many of the upgrades you see today are as a result of such feedback.
The Affiliate Control Panel was developed fully in-house by Paid On Results.
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