Roger “El Matador” Huerta Joins Bad Boy MMA Bad Boy Brands
Date: August 8th, 2008
Location: San Diego, CA
Roger “El Matador” Huerta:
http://www.badboy.com/
Roger “El Matador” Huerta Joins Bad Boy MMA Bad Boy Brands announced today that they have signed a multi-year sponsorship & endorsement agreement with Roger “El Matador” Huerta. The new relationship between Bad Boy and Huerta includes product endorsement, advertising, promotion, personal appearances, product design involvement and even a line of Roger “El Matador” Huerta “signature” fight apparel, The most noticeable aspect of the relationship will be when Huerta dons the legendary Bad Boy “Sungão,” the original Vale Tudo fight shorts as he represents Bad Boy on the international MMA stage.
Huerta, often known for his fashionable headwear, has already begun to work with Bad Boy to design a line of custom headwear.
Bad Boy has been involved with MMA since the early nineties, sponsoring such legendary fighters as Rickson Gracie, Wallid Ismael, Vitor Belfort and Antonio Rodrigo “Minotauro” Nogueira!.
BadboyMMA.com Currently offers a full line of premium MMA gear and clothing online and at specialty fight retailers. “Roger is not only a great fighter, but he is also an all-around great roll-model.
In many ways, Roger embodies the American dream. Through hard work, dedication, and perseverance, Roger has overcome diversity and risen to the top of his profession. Roger is exactly the type of athlete we want representing the Bad Boy Brand.
We couldn’t be more thrilled to have Roger as a part of our team,” commented Robin
Offner, CEO of Bad Boy Brands. “I’m extremely excited about by new relationship with Bad Boy” said Huerta. “Bad Boy has offered me a level of involvement with the company that extends beyond a typical sponsor relationship. I’ve seen the new products in development. I’ve seen the marketing plans. Bad Boy is going to make some waves in MMA”
Huerta will be looking to take one step closer to an eventual title shot this Saturday, August 9th, as he takes on the super technical jiu-jitsu skills of Kenny Florian at UFC The fight will take place at the target center in Huerta’s home state Minnesota. The fight will be available live on pay-per-view.
About Roger Huerta Huerta has become a poster boy for mixed martial arts, being the first MMA athlete to be featured on the cover of Sport Illustrated. Fighting out of Minneapolis, Minnesota Huerta has built an impressive record of 20-1-1. Huerta’s only loss came as a result of a dislocated jaw early in the finals of the Super Brawl 36 tournament against Ryan Schultz on June 18, 2004, his third match of the day. Well known for his spirited fighting style, Huerta is not afraid to trade punches as he proved in his recent three round war against UFC vet Clay Guida.
Huerta was born in Los Angeles, California but grew up in Austin, Texas where he
wrestled on the Crockett Cougar wrestling team. Wrestling led him to a scholarship at Augsburg College, a Division III school in Minneapolis, MN. Shortly after Huerta had acclimated to the hash weather and the mild culture shock of the move, Huerta entered some amateur matches and then, on a lark, fought in a professional no-holds-barred bout at a ballroom in Medina, MN. Not only did he win the match, he became instantly hooked on the excitement and challenge of MMA competition. Huerta has since amassed an impressive record wining his last eleven fights in a row, including recent victories over Clay Guida,Leonard Garcia, and Alberto Crane.
About Bad Boy
Founded in 1982, Bad Boy is a leading international action sports lifestyle brand with worldwide distribution spanning 6 different continents. Bad Boy is dedicated to supporting the alternative sports athlete and is committed to providing high-quality products that enhance the athlete’s training, performance and lifestyle. Bad Boy has a long history of supporting the sport of Mixed Martial Arts (MMA) and the associated lifestyle of the athlete and fan. Through support of MMA athletes and events worldwide, Bad Boy hopes to increase awareness and appreciation for the intelligence, desire and dedication demonstrated by these world-class athletes. With international operations headquartered in San Diego, California, Bad Boy spans the globe through its longstanding relationships with over 50 dedicated licensee manufacturers worldwide.
www.badboymma.com Check out Roger “El Matador” Huerta’s website for fight results, photos and video For information on Roger “El Matador” Huerta’s charity for underprivileged children
http://www.myfight4kids.com Beer League trailer
/ Also watch for “El Matador’s” signature clothing at: http://www.badboymma.com/ Roger “El Matador” Huerta’s is sponsored by: Bad Boy
For Bad Boy Sponsorship and Media info contact:
Mad Media
Matt Martelli
(760) 721-3600 or matt@madmedia.com
For additional news and updates check out:
http://www.badboy.com/
Badboy.com Conference to take place in San Diego September, Ill be there so will report back. In the meantime we are preparing to launch the new ecommerce platform which will help with conversions. The affiliate program offers 15% on all referred sales, for more information on the BadBoyMMA.com affiliate Program click here.
Have a good weekend – Jessica :0)
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[…] Scholarship News » News News Roger “El Matador” Huerta Joins Bad Boy MMA Bad Boy Brands2008-08-09 06:17:18Huerta entered some amateur matches and the move, Huerta had acclimated to the […]