Piggy Back Marketing is free and its not just for merchants
What is piggy back marketing?
http://en.wikipedia.org/wiki/Piggyback_marketing
"Are we nearly there yet?"
This form of marketing can also be called reciprocal marketing and its not just merchants that could and should be using this to acquire new end users. Nice part about piggy back marketing is all you need is good bartering skills and common sense. The common sense part means that if you are a merchant with an affiliate program, putting a link on your home page and sending your traffic away to another site will not only compromise your affiliate program (commission leakage) but its just dumb to have any link directing traffic away from your site unless you are an affiliate, but even as an affiliate there are rules.
Types of piggy back marketing.
Example one:
Imamerchant.com (A) and I have an opt in list of email list of my customers.
Imanoncompetemerchant.com (B) and I have an opt in email list of my customers. (Both have similar demographics)
Merchant A could add a promo about merchant B in their news letter. Merchant B could add a promo about merchant A in their news letter.
Example two:
Merchant A has an order confirmation page.
Merchant B has an order confirmation page
What if both parties add a link to their non compete partner, also this wont compromise your affiliate program as the end user transaction has already been completed.
Example three:
Merchant A has to post out orders to their customer.
Merchant B has to do the same.
What if both parties set up a promo and printed it on to a flyer and used as an insert?
Good old fashioned swapping.
This is one of the best examples of how to use the voucher code system that most ecommerce platforms have, enter promo code xyz, this way you can track the success of all the above examples.
For affiliates, you are already utilising ad space on your site via affiliate marketing and or media buys (CPM, cost per impression, CPC, cost per click, CPA, cost per acquisition). But unless you have a high volume of traffic, the latter my not be enough to wet anyones whistle to part with any money, but this does not mean to say you cant barter with your ad space with specific reference to complimentary (non compete) affiliates.
If you have limited budget then spend that wisely, the above can be 100% no cost involved, except the time it takes to go out there and make contact, set up the deal, track the effectiveness of the campaign.
Be prepared, some campaigns will be better then others and would be a wise move to do a reciprocal small sample test first.
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