Drapers announce Yukka as finalist for ‘E-Tailer of the Year
Yukka.co.uk, the young fashion pure-play online retailer of urban streetwear for the consumer looking for the latest in trendy and exclusive labels, is pleased to announce its nomination for Independent E-tailer of the Year by Drapers fashion press (12/11/10).
Drapers (www.drapersonline.com) received more entries than in any previous year thus making this achievement all the more special. The nomination coincides with the redesign of Yukka’s e-commerce platform in 2010 to incorporate greater focus on social networking in order to increase customer retention, improve communication, impart new traffic growth as well as improving the overall usability of the website.
The redeveloped store, www.yukka.co.uk, also produced innovations in the back end not normally associated with an independent e-tailer, such as the ability to run multiple store fronts from a centralised database. The new infrastructure supports Yukka’s strategy to scale European sales with multiple localised European stores expected to launch over the coming 12 months in order to aid further growth.
Yukka’s nomination can be viewed in this weeks publication of Drapers or simply by visiting Drapers Awards online at http://www.drapersetailawards.co.uk.
Yukka’s affiliate program is managed by John Gilbert-Jupp of Affiliate Program Advice
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