Whats the next big thing affiliates can be promoting? Apple TV?
Apple TV? Why not?
Below is an extract from Andrew Sheehy, Chief analyst at Generator Research Ltd
- Revenue of USD 81.1 billion by 2023, up from zero today
· Unit shipments of 72 million by 2023
· Worldwide market share of 22% in 2023
· TV sets to account for 22% of Apple’s overall revenues by 2023
Apple TV as it stands (that is, the little box you connect to your TV set), is an OK product but is not a transformative product in the way that the iPod, iPhone or iPad are.
On this score, Apple TV is a rather ‘unApple’ product.
I spent yesterday trying to figure out what sort of business Apple TV could become, and why. One of most important questions is why would anyone want to enter a mature industry which is characterised by low margins and where most of the players are unprofitable.
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