A look back at Affiliate Marketing in 2014
Affiliate movers and Shakers of 2014 – Social Networks. Continued growth in sales from Pintrest, Facebook and nice to see significant growth within the mobile marketing sector, we have seen some publishers/affiliates cross promote from one to another with success. We have seen mobile affiliate marketing contribute around 8% via some of our Clients, increasing from 2% end of 2013. I would expect to see mobile affiliate marketing to significantly increase in 2015. So tips for merchants is to continue or start to accommodate these affiliates.
For affiliates who want to know more about mobile affiliate Marketing, how to begin and what sort of budget you will need, I highly recommend IMGRind who produced this youtube video with the beginner in mind. I watched it and even I learned something new.
Coupon sites
Whist the number of coupon sites still increases, it’s probably time for merchants to just start working with a handful of good coupon sites, the space is now very saturated, good news for the merchant who knows how to use coupons sensibly without a great deal of compromising of their margins, but for affiliates this is not such great news. The Coupon sites that really shone in 2014 were the ones who had an advantage, their own marketing budget.
Retailmenot.com even had their own TV commercials. There is a new marketing tactic that a few of coupon sites have started to use, including Retail Me Not, consumers are allowed to post and share coupons they find around the net, not just coupons that have been set up to be propagated in the public arena but coupons that online retailers had set up for specific marketing campaigns like Fbook or Twitter. We saw an increase in the number of customer retention coupons that had been issued to customers via a news letter and then propagated by consumers on to various coupon sites. We will see an even bigger rise of consumer coupon sharing in 2015, it’s not a bad thing really if merchants know how to use coupons and coupon sites, its just now online retailers have to rethink their cost to acquire a new customer and understand that cost for retention purposes may need to be adjusted. For Online retailers who already are at war with coupon sites, the sticky wicket will be, if you send out a customer news letter with a coupon in it, just know it may be posted on a site some where by a consumer, but ultimately, it will be the affiliate who gets all the heat.
So 2014, too many coupon sites but it’s still swim or sink in this industry, so if the coupon sites don’t have traffic coming across their site, game over anyway, Darwinism rules.
Did we learn anything?
It’s incredible to think that people are still trying to sell e-books on how to
get rich quick – business schemes – Burn Fat – Increase Muscle – Self Empowerment – Body Enhancement – el al
And they want to set up an affiliate program, maybe some of them who wrote the e-book “enlightenment” should read what they wrote.
Did we learn anything?
Find out here WayBackMachine, I think we did!
Happy New Year 2015
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