Merchant Tips
What are Merchant Ts and Cs there for
Interesting thread over on abestweb and here too on MooseOnTheLoose Which has prompted me to question again, what is the role of an affiliate network with regards to terms and conditions and enforcing them? Should networks have to police affiliates and merchants? Networks have been and probably will come under the spotlight in terms of […]
How to avoid Conflict with your Affiliates
All Change Please So you have an affiliate program and you are called IAMAMERCHANT.com, your affiliate program bumbles along and sixteen months later you decide to change your name to IAAM.com. You have spent a lot of money on a branding agency (don’t we love those guys, tip don’t waste your money, ask your staff, […]
They ripped my site…
Got an email the other day from an affiliate asking for help about a site she had come across which was a total rip of her own site. When I looked at the source code the offender had not even bothered to alter the code. So what can you do to protect what’s yours? Copyright […]
Happy NewYear 07
Happy New Year 07 102 Dalmatians buy From all at affiliateprogramadvice.com
Brand Bidding what’s the deal?
I came across a very interesting article in Revenue (definitely worth the money, even if you are in the UK, Revenue is the only magazine dedicated to affiliate marketing – Subscribe here to Revenue to read the full article drop me an email)I was pleasantly surprised to see a headline “The Search Tug of War” […]
Websites loosing money
Setting up an affiliate program is all very fine and well, but if the merchant’s website is not prepared to receive the pre-qualified traffic that affiliates send, then chances are, the affiliate program will not reach its full potential. So what do merchants need to focus on to ensure they maximise their conversions? (Let’s assume […]
Affiliates, Merchants & PPC
Advice for merchants. First of all what is PPC? Pay Per Click, example Google Adwords, Overture, Espotting and so on. It is possible for merchants to carry on doing their own PPC and still work in harmony with affiliates. It is also possible for merchants to outsource their PPC to the affiliates who have a […]