Merchant Tips
Affiliate Marketing Briefing, free to registered users
This free, 10-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing (registration required). The document contains the following: -) Overview of UK market (including market valuation and trends) -) A write-up of the key points emerging from the discussion -) New statistics -) Useful resources Topics discussed included: -) Polarisation between super-affiliates […]
AffiliateSummit West 2008 Day 2
On a more typical sunny Las Vegas day, the Affiliate Summit West ’08 went full steam with a full agenda of education, networking and fun. I was particularly interested in what other “newbies to the event” were thinking of the Summit. At breakfast I spoke with Michelle Gartner of Gartner Web Development She is a […]
LinkShare New Publisher Dashboard
LinkShare.com New Publisher Dashboard was announced a few days ago and feedback was requested, so here is mine. I started from scratch, beginning with the sign up procedure (more about that later) but after signing up, you log in and you are greeted with a pop up box to chose the “Quick tour” get started […]
AffiliateFuture.com Free Merchant Training
AffiliateFuture Merchant Training Sessions – March 2008 Schedule The latest dates for AffiliateFuture’s training sessions have been announced, with six sessions taking place throughout March, designed to accommodate every merchant’s diary. Devised to help merchants improve and develop their affiliate marketing strategies, the interactive workshops purposely keep delegate numbers low to enable the delivery of […]
E-Consultancy online Master Class Video
On 21st November last year E-Consultancy.com ran their 5th annual “Online Marketing Masterclasses” event. (You can watch the video highlights if you want). They assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing. There were presentations from the following:- Kevin Milnes, […]
Merchants Branding means consistency
I met with Helen Porter yesterday to have a bit of a catch up about the programs we work on. We are both pretty delighted with our progress on EBTM.com and we can see elements of how ASOS.com used to be before the day it sky rocketed, as people keep on comparing the two. I […]
3D Secure and no one is happy
“The Chip and Pin of the internet…we wont be any ones guinea pigs” says Richard Longhurst of LoveHoney.co.uk. “I as a customer I came across it a few days ago, if I did not want the product so badly, I would have given up, we are delaying implementing it, but we cant delay it forever”. […]
Big High Street Brands and affiliate marketing, You have to have the right people at decision making levels
I have in the past, approached blue chip / corporate companies that come from a traditional offline environment trying to make the transition into the world of e-commerce with some trepidation when it comes to affiliate marketing. Through experience, the challenges that these companies face is many and often will have their own interdepartmental conflicts, […]